Abstract
It is ageing Germans, worried about obesity and age-related ailments, and encouraged by vigorous campaigns, who are eating most healthily. While the numbers of those eating 'light' foods is not expanding, those that do eat healthier options tend to choose them more often, attracted by new recipes with improved taste, and by greater variety as well as convenience. While sophisticated functional products still command high prices, they need costly start-up and promotional investment, so the leading food manufacturers still lead the way in functional new product development. Of the five markets reviewed in this report, sales of 'healthier' crisps and snacks have grown the fastest, up by 240% between 2005 and 2007.
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