Abstract
The Italian market for healthy-option food and drinks is growing, with healthier and lighter products taking an expanding share in most categories, including some otherwise stagnant sectors such as butter, salty snacks and sugar confectionery. Functionality is an increasingly important claim in new products, often aimed at reducing cholesterol or controlling weight. Innovation in healthy varieties has been carried out by both multinational companies and smaller local players, although only the former tend to offer full product lines of healthy options.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK. Please note that TGI Europa consumer data are not provided for Italy.
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