Healthy Eating and Drinking - Spain - September 2007

Table of Contents

• Issues in the MarketDefinition
• Consumer research
• Abbreviations
• Market in Brief
• Demand for healthy options stimulated by internal and broader market environment
• Sales of premium and economy products both increase
• Innovation led by the dairy market
• Healthy options outperform standard products
• Health claims increasing in importance in new product launches
• Key multinationals and own-labels gain share
• Supermarkets reinforce their leading position
• Further growth expected
• Spanish population more inclined to eat healthily
• Internal Market Environment
• Key points
• Obesity and overweight drive demand for light options
  • Figure 1: Incidence of overweight and obesity in Spain, 2006
• Other ailments, and demand for their solution, also rises
  • Figure 2: Spanish population suffering from chronic illnesses, 2003
• Tapas and late dinners equal indigestion and insomnia
  • Figure 3: Incidence of ailments in last 12 months, by country, 2006
• High potential for indigestion remedies
  • Figure 4: Remedies taken in last 12 months, by country, 2006
• Majority of Spaniards consider their diets to be very healthy
  • Figure 5: Lifestyle factors with impact on health, by country, 2006
• Spaniards have less time to look after themselves
  • Figure 6: Trends in lifestyle factors with impact on health in Spain, 2004-06
• Broader Market Environment
• Key points
• Bigger and older population creates larger market for healthy products
  • Figure 7: Trends in Spanish population, by age, 2001-11
• Growing immigrant population benefits sales of economy products...
  • Figure 8: Spanish immigrant population, by origin, 2001-05
• ...but increasing consumer wealth generates demand for the premium
  • Figure 9: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2001-11
• Potential for products focusing on women' s health concerns
  • Figure 10: Trends in Spanish employment, by gender, 2001-05
• Who' s Innovating?
• Key points
• Health claims increasingly common
  • Figure 11: Principal product claims in all food and drink launches, Spain, 2002-07
• Biscuits sector leads innovation in the bakery market
• Innovative new concepts from leading players in yogurt
• Low-calorie and digestive themes in milk
• Danone continues to lead fermented milk drink innovation
• Weight watching products dominate cheese NPD
• Men become targets for diet soft drinks
• Niche players introduce new concepts to confectionery
• Own-label marketers launch healthy-option crisps
• Market Size and Forecast
• Key points
• Healthy options grow across the board
  • Figure 12: Spanish retail value sales of selected food markets, all products vs healthy options, 2002-07
  • Figure 13: Growth in Spanish retail value sales of healthy-option food and drinks, 2002-07
  • Figure 14: Healthier products, share of market value, Spain, 2007
• Further growth expected, but challenges remain
• Forecast
  • Figure 15: Forecast of Spanish retail value sales of selected healthier foods, by type, at current prices, 2002-12
  • Figure 16: Forecast of Spanish retail value sales of selected healthier foods, by type, at 2007 constant prices*, 2002-12
  • Figure 17: Healthier products share of market value, Spain, 2002, 2007 and 2012
• Steady on past market' s growth level
• Factors used in the forecast
• Segment Performance
• Key points
• Functional milks and yogurts drive the dairy market
  • Figure 18: Spanish retail value sales of healthier options within the dairy market, by type, 2005-07
• New products allay fears in carbonates sector
  • Figure 19: Spanish retail value sales of healthier options within the soft drinks market, by type, 2005-07
• Focus on digestive health and dieting in baked goods
  • Figure 20: Spanish retail value sales of healthier options within the baked goods market, by type, 2005-07
• Gum drives health-oriented confectionery
  • Figure 21: Spanish retail value sales of healthier options within the confectionery market, by type, 2005-07
• Healthy-option crisps increase presence
• Market Share
• Key points
• Leaders gain share in dairy market
  • Figure 22: Manufacturers' retail value shares of healthier options within the dairy market, 2005-07
• Carbonates leader consolidates its position in ' healthier' soft drinks
  • Figure 23: Manufacturers' retail value shares of healthier options within the soft drinks market, 2005-07
• Bimbo and Panrico strong in bread and cakes
  • Figure 24: Manufacturers' retail value shares of healthier options within the baked goods market, 2005-07
• Concentrated confectionery sales
  • Figure 25: Manufacturers' retail value shares of healthier options within the confectionery market, 2005-07
• Own-labels increase presence in healthier crisps and snacks
  • Figure 26: Manufacturers' retail value shares of healthier options within the crisps and snacks market, 2005-07
• Companies and Products
• Bimbo/Sara Lee
• Coca-Cola
• Danone
• Snack Ventures/PepsiCo
• Wrigley
• Channels to Market
• Key points
• Supermarkets grow their share
  • Figure 27: Spanish retail value sales of healthy-option food and drinks, by outlet type, 2005-07
• Growing supermarket and hypermarket trading base
  • Figure 28: Numbers of hypermarkets and supermarkets, 2000-05
• The Consumer - Pan-European Overview
• Key points
• Traditional tastes and eating habits hold back penetration of various foods
  • Figure 29: Use of selected foods, by country, 2006
• Spaniards are most likely to avoid fats and to choose light foods
  • Figure 30: Attitudes towards food and diet, by country, 2006
  • Figure 31: Healthy eating index, by country, 2006
  • Figure 32: New product launches by product claim, Spain, 2002-06
• The Consumer -- Food Trends in Spain
• Key points
• Erratic trends in food consumption
  • Figure 33: Selected foods with highest and lowest penetration, 2006
  • Figure 34: Trends in penetration of selected foods, 2004-06
• Although healthy options increase in significance, bad habits are on the rise
  • Figure 35: Trends in attitudes towards food and diet, 2004-06
• The Consumer - Attitudes towards Food and Diet
• Key points
• Healthy lifestyles include the occasional indulgence
  • Figure 36: Use of selected foods, by lifestyle choices, 2006
• Age and gender are most important in shaping dietary attitudes
  • Figure 37: Attitudes towards food and diet, by key demographic sub-group, 2006
  • Figure 38: Positive attitudes towards food and diet, by demographic sub-group, 2006
• Young consumers hardest to convince
  • Figure 39: Negative attitudes towards food and diet, by demographic sub-group, 2006
• Women are most receptive to low-calorie foods, potential for male-targeted healthy options
  • Figure 40: Attitudes towards weight control, by demographic sub-group, 2006
• Lifestyles shape dietary habits
  • Figure 41: Attitudes towards health and diet, by lifestyle factors, 2006