Healthy Eating and Drinking - UK - September 2007

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Healthy options outperform overall food sales
• Dairy market in the forefront
• Mainstream and more sophisticated
• The government takes action
• Healthy eating -- reality or just good intentions?
• Here to stay
• Internal Market Environment
• Key points
• The social climate
• Five-a-day and down with salt
• What' s on a label?
• Increasing health consciousness
• Improved diet
  • Figure 1: Trends in lifestyle choices, 2002-06
• Search for slimness
  • Figure 2: Adults trying to slim, by gender, 1998-2005
  • Figure 3: Preferred methods of losing weight, 2005-06
• Obesity rules
• We are what we eat
  • Figure 4: Percentage of energy intake from fat and added sugars, from all food and drink, UK, 1996-2005/06
• Food Standards Agency Consumer Attitudes 2006
• Broader Market Environment
• Key points
• Expenditure on food
  • Figure 5: Total UK household expenditure, at current prices, 2001-06
  • Figure 6: UK household expenditure on food and non-alcoholic drinks, at current and constant prices, 2001-06
  • Figure 7: Detailed average weekly expenditure on food, 2002/03-2005/06, pence per person per week
• Population trends
  • Figure 8: Trends in UK population, by age, 2002-12
• Household size
  • Figure 9: Trends in UK household size, by number of persons, 2000-10
• Economy
  • Figure 10: Trends in UK PDI, consumer expenditure and GDP, at current prices, 2001-11
• Employment
  • Figure 11: UK workforce, by gender and employment status, 2000-10
• Who' s Innovating?
• Key points
• Active new product development
  • Figure 12: Principal product claims in all food and drink launches, 2002-07
• Market-specific product claims
  • Figure 13: New product launches in healthier option food and drinks, by market, 12 months to June 2007
  • Figure 14: Principal product claims in healthier baked goods, by sector, 12 months to June 2007
  • Figure 15: Principal product claims in healthier soft drinks, by sector, 12 months to June 2007
  • Figure 16: Principal product claims in healthier confectionery, by sector, 12 months to June 2007
  • Figure 17: Principal product claims in healthier dairy products, by sector, 12 months to June 2007
  • Figure 18: Principal product claims in healthier crisps and snacks, 12 months to June 2007
• Market Size and Forecast
• Key points
• Healthy growth
  • Figure 19: UK retail value sales of selected food markets, all products vs healthy options, in sterling terms, 2002-07
  • Figure 20: Growth in UK value sales of healthy-option food and drinks, 2002-07
  • Figure 21: UK retail value sales of selected food markets, all products vs healthy options, in euro terms, 2002-07
  • Figure 22: UK retail value sales of reduced-fat and reduced-calorie foods in other markets, 2006
• Healthy eating no longer a niche
• Forecast
  • Figure 23: Forecast of UK retail value sales of selected ' healthy' foods, by type, sterling terms at current prices, 2002-12
  • Figure 24: Forecast of UK retail value sales of selected ' healthy' foods, by type, euro terms at current prices, 2002-12
  • Figure 25: Forecast of UK retail value sales of selected ' healthy' foods, by type, sterling terms at constant 2007 prices, 2002-12*
• From niche to mainstream
• Growth in share for dairy, snacks and bakery
• Healthy dairy products predicted to grow to 47% of total dairy market
  • Figure 26: Healthier products' share of market value, UK, 2002, 2007 and 2012
• UK market increase only behind Spain -- ahead of Germany, Italy and France
• Communication needed
• Factors used in the forecast
• Segment Performance
• Key points
• Dairy
  • Figure 27: UK retail value sales of healthier options within the dairy market, by type, 2005-07
• Soft drinks
  • Figure 28: UK retail value sales of healthier options within the soft drinks market, by type, 2005-07
• Baked goods
  • Figure 29: UK retail value sales of healthier options within the baked goods market, by type, 2005-07
• Confectionery
  • Figure 30: UK retail value sales of healthier options within the confectionery market, by type, 2005-07
• Crisps and snacks
• Market Share
• Key points
• Key multinationals lead, but own-label is of great importance
  • Figure 31: Leading manufacturers' value shares of healthy-option food and drinks, by sector, 2006
  • Figure 32: Major branded food ranges with a healthy positioning, 2007
• Companies and Products
• Arla Foods
• Burton' s Foods
• Cadbury Trebor Bassett
• Dairy Crest
• Danone
• Kraft Foods
• McNeil Consumer Nutritionals/Johnson & Johnson
• Müller Dairy
• Nestlé
• PepsiCo
• Unilever Bestfoods
• United Biscuits
• Weight Watchers
• Wrigley
• Other
• Own-label
• Channels to Market
• Key points
• Distribution dominated by grocery multiples
• The Consumer -- Pan-European Overview
• Key points
• Room for improvement in the British diet
  • Figure 33: Use of selected foods, by country, 2006
  • Figure 34: Lifestyle index, by country, 2006
• Organic has appeal among British consumers, but so do treats
  • Figure 35: Attitudes towards food and diet, by country, 2006
  • Figure 36: Healthy eating index, by country, 2006
• The Consumer -- Trends in Great Britain
• Key points
  • Figure 37: Selected foods with highest and lowest penetration, 2006
• Margarine, chocolate bars and savoury snacks see biggest decline
  • Figure 38: Trends in penetration of selected foods 2002-06
• Good intentions
  • Figure 39: Trends in attitudes towards food and diet, 2002-06
• The Consumer -- Attitudes towards Food and Diet
• Key points
• Eating habits reflect lifestyle choices
  • Figure 40: Use of selected foods, by lifestyle choices, 2006
  • Figure 41: Attitudes towards health and diet, by lifestyle factors, 2006
• Age and gender most important in diet attitudes
  • Figure 42: Attitudes towards food and diet, by key demographic sub-group, 2006
  • Figure 43: Positive attitudes towards food and diet, by demographic sub-group, 2006
  • Figure 44: Negative attitudes towards food and diet, by demographic sub-group, 2006
  • Figure 45: Attitudes towards weight control, by demographic sub-group, 2006