Attitudes Towards Healthy Living - US - September 2007

Table of Contents

• Scope and Themes
• What you need to know
• Abbreviations and terms
• Abbreviations
• Terms
• Consumer research methodology
• Executive Summary
• Defining health
• Obesity and health insurance drive awareness
• The paradox of being healthy
• Baby Boomers change the health paradigm
• The Internet is an enabler
• Consumer attitudes toward health
• Impact of race/ethnicity on attitudes toward health
• Where consumers get advice
• Factors which are most conducive to health
• Factors which consumers believe compromise health
• Shaping health in the future
• Market Drivers
• Shifting definitions of "health"
  • Figure 1: Factors considered important for healthy living, by age, August 2007
• Defining what we mean by health
• Shifts in science generate new paradigms for health
• Obesity: a critical driver in health awareness
  • Figure 2: Obesity trends* among U.S. adults (BRFSS), 1986
  • Figure 3: Obesity trends* among U.S. adults (BRFSS), 2006
• Lack of reimbursement for being healthy
• Cost of health insurance increases awareness
• The Internet as an enabler and a mirror
  • Figure 4: Changes in health information search behavior, 2002-06
• Baby Boomers redefine health expectations
  • Figure 5: Percent change in numbers of people in specific age groups, 2000-50
• Market Trends
• Retail products
• Shifting focus for new product development
  • Figure 6: Top new U.S. product launch claims, 2002-06
• New product introductions
• Life balance/body and soul
• Age-focused/Boomer
  • Figure 7: Trends in new product introductions with anti-aging focus, by top ten countries, 1996-2006
• Vitality and wellbeing
• Appealing to our conscience
• Social Justice and the Environment
• Ethical/environmental
• Charitable--health awareness
• Charitable--hunger awareness
• The restaurant menu mirrors consumer awareness
  • Figure 8: Trends in nutritional claims on quick-service, fast casual and casual menus, Q1 2005-Q1 2007
  • Figure 9: Trends in use of marketing claims on new menu items, quick service, fast casual, casual restaurants, Q1 2005-Q1 2007
• The Consumer--Attitudes Towards Health & Healthy Lifestyles
• Summary of findings
• What stresses health
• Frequency of doctor visits
• Gauging interest in health
• Understanding basic attitudes toward a healthy lifestyle
  • Figure 10: Importance of living a healthy lifestyle, by gender, August 2007
  • Figure 11: Importance of living a healthy lifestyle, by age, August 2007
  • Figure 12: Importance of living a healthy lifestyle, by household income, August 2007
  • Figure 13: Importance of living a healthy life, by race/ethnicity, August 2007
• Learning what contributes to healthy living
  • Figure 14: Important factors contributing to healthy living, August 2007
• Interpreting the results
  • Figure 15: Factors considered important for healthy living, by gender, August 2007
  • Figure 16: Factors considered important for healthy living, by age, August 2007
• Environmental attitudes
• A sense of community
• The impact of household income on factors related to healthy living
  • Figure 17: Factors considered important for healthy living, by household income, August 2007
• Translating health into action
• Which stressors impact Americans' health
  • Figure 18: Biggest stressors on current health, August 2007
  • Figure 19: Biggest stressors on current health, by race/ethnicity, August 2007
• Involvement in healthcare
  • Figure 20: Frequency of doctor visits, by gender, August 2007
  • Figure 21: Frequency of doctor visits, by age, August 2007
  • Figure 22: Frequency of doctor visits, by household income, August 2007
  • Figure 23: Frequency of doctor visits, by race/ethnicity, August 2007
• Health disparities and minority populations
• Gauging interest in health-related topics
  • Figure 24: Average time spent discussing/reading about health-related topics, by gender, August 2007
  • Figure 25: Interest in health-related topics, by age, June 2007
  • Figure 26: Average time spent discussing/reading about health-related topics, by age, August 2007
• The Consumer--Accessing and Using Health Resources
• Summary of findings
• Who we turn to for health information and advice
• Where we turn for specific advice
• Using online health resources
• Gauging interest in specific health information tools
• Finding health resources
• Principle sources of health information
  • Figure 27: Principle sources of health-related information, by gender, August 2007
  • Figure 28: Principle sources of health-related information, by age, August 2007
  • Figure 29: Principle sources of health-related information, by household income, August 2007
  • Figure 30: Principle sources of health-related information, by race/ethnicity, August 2007
• Who we go to for specific health-related information
  • Figure 31: Sources consulted for specific health-related information, August 2007
• A closer look at who consults with whom for health information
• The alternate healthcare practitioner
  • Figure 32: Health resources for which consumers access alternate practitioners, by age, August 2007
  • Figure 33: Health resources for which consumers access alternate practitioners, by race/ethnicity, August 2007
• The Internet as a health information resource
  • Figure 34: Health resources for which consumers access the Internet, by age, August 2007
• Magazines as a health information resource
  • Figure 35: Health resources consumers consult magazines for, by age, August 2007
• Where males and females access health information
• Does presence of children influence the source of health information?
• Using online health resources
  • Figure 36: Using online health resources and tools, August 2007
  • Figure 37: Reasons U.S. adults seek health information online, 2006
  • Figure 38: Using online health resources and tools, by HH income, August 2007
  • Figure 39: Using online health resources and tools, by race/ethnicity, August 2007
• Evaluating interest in specific health information tools
  • Figure 40: Consumers with high level of interest in specific health information tools, by gender, August 2007
  • Figure 41: Consumers with no interest in specific health information tools, by gender, August 2007
• More consumer insights into health professional evaluation tools and health videos
• Future Trends
• Medical tourism
• The environment (re)shapes the plate
• Cosmeceuticals: where food meets beauty and health
• Mixed-use communities and new urbanism
• Appendix: Trade Associations