Abstract
The U.S. suncare market has grown during 2002-07, but with all of the growth coming in 2005-06. Skin cancer has become so prevalent that cancer organizations, doctors, and the media have all been working hard (along with the industry) to inform consumers about the dangers of sun exposure and the need for proper protection.
In addition to sun safety, the increasing focus among U.S. consumers to stave off aging has propelled the suncare market as well as the beauty market. New cosmetics and skincare products have been regularly introduced that contain SPF for daily, year-round use to shield against environmental elements.
Mintel analyzes these and a number of other elements important to the U.S. suncare market, including:
- Current trends, such as the dominance of suntan/sunscreen products
- Methods used by marketers to increase sales through niche targeting of mothers, children, babies, and sports enthusiasts
- Advertising used by marketers to appeal to consumers, such as claims of long-lasting protection, special ingredient complexes that are designed to offer the best protection, and delivery systems to aid in ease of application for adults or children
- Usage patterns, attitudes and opinions of a wide range of consumers, including in-depth analysis of adult, teen and ethnic respondents to Mintel' s exclusive consumer research
Mintel also examines the primary trends forecast to affect the future of the market, including a recent FDA proposal to overhaul the testing and labeling system of suntan/sunscreen products; further developments prompted by concerns regarding the harmful effects of sun exposure; and the need for real improvement in sunless tanner products so manufacturers can regain consumer confidence.
Mintel defines suncare preparations as products in any format including:
- Lotions and oils (fluids in a bottle)
- Creams (thicker consistency sun protection, usually in a tube), gels, sprays, mousses and sticks which protect the skin against UVA/UVB rays. Sunblocks are defined as suncare preparations that carry an SPF of 15 or greater with a high (not defined) UVA protection.
- Self-tanning and aftersun products
- Pre-tan/tan acceleration products
This report contains US IRI InfoScan data.
View Cart
