Suncare - US - October 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for The Consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The suncare market is growing
• Suncare is mainly in-sun products, with smaller self-tanners very active
• Three manufacturers dominate, but small brands and private label gain share
• The U.S. as an under-developed region?
• Drug stores lead purchases
• Consumer usage--much room for growth
• Government wants better sunscreen rules
• Retailers and medical associations work together to get the word out
• Future sales and trends
• Self-tanners getting closer to success?
• Indoor tanning--short future if self-tanners improve
• More people should know this
• Market Drivers
• Health risks associated with the sun currently have an effect on the market, but it could be much more
  • Figure 1: Change in amounts of products used, by gender, August 2007
• Aging effects associated with sun exposure
  • Figure 2: Concerns with sun exposure and suncare products, by gender, August 2007
• Ethnicity as a factor in increased sales
  • Figure 3: Change in amount of sunblock used, race/ethnicity, August 2007
  • Figure 4: Quantities of suncare products used in the last 12 months by teens, by race/ethnicity, January-October 2006
• Sunless tanners face efficacy issues
  • Figure 5: Change in amounts of products used, by age, August 2007
• Market Size and Trends
• Market size
  • Figure 6: Sales of suncare products in FDM channels, at current and constant prices, 2002-07
• Market trends
• Global introductions
  • Figure 7: New suncare products, by global region, 2002-07
• New product claims
  • Figure 8: New suncare products in the U.S., by product claims, 2002-07
• What' s new in 2007
• Market Segmentation
  • Figure 9: Sales of suncare products in FDM channels, segmented by type, 2005 and 2007
• Supply Structure
• Leading manufacturers
  • Figure 10: Manufacturer FDM sales of suncare products in the U.S., 2005 and 2007
• Manufacturer brand sales of in-sun products
  • Figure 11: Manufacturer brand FDM sales of in-sun products in the U.S., 2005 and 2007
• Manufacturer brand sales of sunless tanning products
  • Figure 12: Manufacturer brand FDM sales of sunless tanning products in the U.S., 2005 and 2007
• Advertising and Promotion
• Schering-Plough
  • Figure 13: Coppertone
• Johnson & Johnson/Neutrogena
  • Figure 14: Neutrogena
• Playtex (Banana Boat)
  • Figure 15: Banana Boat
• Johnson & Johnson (Aveeno)
  • Figure 16: Aveeno
• Retail Distribution
  • Figure 17: U.S. retail sales of suncare products, by channel, 2005 and 2007
• Drug stores
• Food stores
• Mass merchandisers
• The Consumer--Adults and Teens
• Summary
• Adult suncare
• Usage
  • Figure 18: Usage of suncare products, January-October 2006
• Types of suncare products used
  • Figure 19: Types of suncare products used, by gender, January-October 2006
  • Figure 20: Specific types of suncare products used, by age, January-October 2006
  • Figure 21: Types of suncare products used, by race/ethnicity, January-October 2006
• Product use correlated with leisure activity
  • Figure 22: Types of suncare products used, by leisure activity, January-October 2006
• Adult suncare replacement cycles
  • Figure 23: Quantity of suncare products used in the last 12 months, by gender, January-October 2006
• Teen suncare
• Usage
  • Figure 24: Teen use of suncare products, by gender, January-October 2006
  • Figure 25: Teen use of suncare products, by age, January-October 2006
  • Figure 26: Teen use of suncare products, by race/ethnicity, January-October 2006
• Types of suncare products used by teens
  • Figure 27: Teen use of suncare product types, by gender, January-October 2006
  • Figure 28: Teen use of suncare product types, by race/ethnicity, January-October 2006
• Teen suncare replacement cycles
  • Figure 29: Quantity of suncare products used in the last 12 months by teens, by race/ethnicity, January-October 2006
• The Consumer--Attitudes Towards Suncare
• Summary
• Likelihood for tanning
  • Figure 30: Occasions or frequency for tanning, by gender, August 2007
  • Figure 31: Occasions or frequency for tanning, by age, August 2007
• Levels of sun exposure concerns
  • Figure 32: Concerns with sun exposure and suncare products, by gender, August 2007
• SPF level(s) kept in household
  • Figure 33: Household repertoire of suncare products, by age, August 2007
• Preferred form of sunblock
  • Figure 34: Preferred form of sunblock, by gender, August 2007
  • Figure 35: Preferred form of sunblock, by age, August 2007
• Change in suncare usage
  • Figure 36: Change in amounts of products used, by gender, August 2007
  • Figure 37: Change in amounts of products used, by age, August 2007
  • Figure 38: Change in amounts of products used, by race/gender, August 2007
• Future and Forecast
• Future trends
• New FDA guidelines poised to overhaul category
• New ingredients
• New formulations and delivery mechanisms
• Retailers and medical associations work together to get the word out
• The future of sunless tanning
• Market forecast
• Suncare products
  • Figure 39: Forecast of total U.S. FDM sales of suncare products, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations