Abstract
Sales in the $48.7 billion children' s clothing market have been growing steadily since 2002, as parents who may be on a tight budget continue to find money in their discretionary income to spend on children' s clothing. Sales have been healthy and continuing upward, growing 37% from 2002-07 in current terms. Current sales activity is expected to remain robust, but deceleration could occur with further economic adjustments such as the current softening of the US housing market.
This report examines the core factors influencing this market, where you will learn about:
- The quixotic nature of the market, where high-end items are desired but the same consumers shop at Target
- Why infant and toddler wear continues to claim the lion' s share of this market
- How celebrities are influencing the children' s clothing market
- The proliferation of specialty "baby boutiques" and similar stores that cater to upscale and specialty niches
- The children' s clothing market size from 2002-07, as well as insight into retail distribution, how and where consumers shop, and what they' re buying
- Consumer purchase patterns, and moms' attitudes towards shopping for children' s clothing
- The outlook of the children' s clothing market in the future
This report covers the retail market for children' s clothing up to and including pre-teen clothes, and includes these groups:
- Infant/toddler (0-2 years)
- Preschool (3-4 years)
- Young boys and girls (5-8 years)
- Preteen (9-12 years)
Several types of clothing are covered, including:
- Sleepwear
- Underwear
- Daywear
- Outerwear
Excluded from this report are children' s footwear, accessories, and hats/gloves.
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