Children's Clothing - US - October 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Consumer research methodology
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Steady growth, more expected
• Infant/toddler segment still claims biggest share of the market
• Numerous brands to choose from
• Many target audiences for advertising/promotional efforts
• Specialty retailers beckon
• Moms enjoy shopping for their kids
• Future sales and trends
• Market Drivers and Future Trends
• Increase in number of young children
  • Figure 1: U.S. children population projections, by age groups, 2002-12
• Celebrity consciousness
• Kids looking older younger
• Luxury trends
• More clothing options to choose from
• A push for eco-friendly clothing
• Market Size and Trends
• Market size
  • Figure 2: Total U.S. retail sales of children' s clothing, at current and constant prices, 2002-07
• Market trends
• Market Segmentation
• Overview
  • Figure 3: Retail distribution of children' s clothing, by segment, 2005 and 2007
• Infant/toddler clothing
  • Figure 4: Total U.S. retail sales of infant/toddler clothing at current and constant prices, 2002-07
• Girls' clothing
  • Figure 5: Total U.S. retail sales of girls' clothing at current and constant prices, 2002-07
• Boys' clothing
  • Figure 6: Total U.S. retail sales of boys' clothing at current and constant prices, 2002-07
• Supply Structure
• Overview
• Familiar brand names for children
• Licensed apparel
• Luxury and boutique brands
• Adult brands extended to kids
• Newer brands primarily for kids
• Advertising and Promotion
• Overview
• Macy' s
• Character merchandising
• JCPenney' s
• JCPenney' s online
• Mass merchandisers
• Target goes scholastic
• Retail Distribution
• Introduction
  • Figure 7: Retail distribution of children' s clothing, by type of retailer, 2005 and 2007
• Family clothing stores
  • Figure 8: Family clothing store sales of children' s clothing, at current and constant prices, 2002-07
• Children' s clothing stores
  • Figure 9: Children' s clothing store sales of children' s clothing, at current and constant prices, 2002-07
• Mass merchandisers
  • Figure 10: Mass merchandiser store sales of children' s clothing, at current and constant prices, 2002-07
• Department stores
  • Figure 11: Department store sales of children' s clothing, at current and constant prices, 2002-07
• General merchandise and other clothing stores
  • Figure 12: General merchandise and other clothing store sales of children' s clothing, at current and constant prices, 2002-07
• The Consumer
• Summary
• Purchases of children' s clothing
• Overview--children' s clothes purchased in the last 12 months
  • Figure 13: Have purchased children' s clothing in the last 12 months, January-October 2006
• All children' s clothing purchases by age of child
  • Figure 14: Any children' s clothing purchased, by age of child, by gender of buyer, January-October 2006
  • Figure 15: Any children' s clothing purchased, by age of child, by age of buyer, January-October 2006
  • Figure 16: Any children' s clothing purchased, for age of child, by race/ethnicity of buyer, January-October 2006
  • Figure 17: Any children' s clothing purchased, by age of child, by household income of buyer, January-October 2006
• Clothing purchases for boys or girls
  • Figure 18: Purchased clothing for own children in the last 12 months, by gender, August 2007
• Boys clothing purchases by gender and age
  • Figure 19: Age of boy clothing was purchased for in the last 12 months, August 2007
  • Figure 20: Age of boy clothing was purchased for in the last 12 months, by age of buyer, August 2007
  • Figure 21: Age of boy clothing was purchased for in the last 12 months, by race/ethnicity of buyer, August 2007
• Girls clothing purchases by gender and age
  • Figure 22: Age of girls clothing was purchased for in the last 12 months, August 2007
  • Figure 23: Age of girl clothing was purchased for in the last 12 months, by age of buyer, August 2007
• Kids and jeans
• Incidence of wearing jeans
  • Figure 24: Kids who wear jeans, by gender, January-October 2006
  • Figure 25: Kids who wear jeans, by race/ethnicity, January-October 2006
• Brands of jeans owned by kids
  • Figure 26: Brands of jeans owned by kids, by gender, January-October 2006
  • Figure 27: Brand of jeans owned by kids, by race/ethnicity, January-October 2006
• Children' s clothes, shopping and attitudes
• Attitudes towards children' s clothing
  • Figure 28: Attitudes towards children' s clothing, August 2007
  • Figure 29: Attitudes towards children' s clothing, by age, August 2007
  • Figure 30: Attitudes towards children' s clothing, by race/ethnicity, August 2007
• How women shop for children' s clothing
  • Figure 31: Descriptions of how women shop for children' s clothing, August 2007
  • Figure 32: Descriptions of how women shop for children' s clothing, by age, August 2007
• Market Forecast
• Children' s clothing
  • Figure 33: Forecast of total U.S. sales of children' s clothing, at current and constant prices, 2007-12
• Infant and toddler clothing
  • Figure 34: Forecast of U.S. sales of infant and toddler clothing, at current and constant prices, 2007-12
• Girls' clothing
  • Figure 35: Forecast of U.S. sales of girls' clothing, at current and constant prices, 2007-12
• Boys' clothing
  • Figure 36: Forecast of U.S. sales of boys' clothing, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations