Abstract
This report provides market data and trends, as well as the results of an exclusive consumer survey about organic beverages. The market has grown 97% between 2002 and 2007. Driven by concern for the integrity of the food supply, the organic beverage market has moved from a natural food store, counter-cultural setting to the mainstream. More than a quarter of respondents to Mintel' s exclusive survey purchased organic beverages in the past year.
Mintel' s report isolates trends in organic beverages, revealing consumer attitudes, concerns, and behavior that will help marketers find opportunities and maximize growth potential.
For this report, organic beverages are defined as those produced according to standards defined by the USDA:
- Crops grown without the use of conventional pesticides, artificial fertilizers, or sewage sludge
- Animals reared without the routine use of antibiotics and without growth hormones
- Food processed without ionizing radiation, and without a wide range of food additives
- Food produced on all levels without the use of genetically modified organisms
Segments include the following:
Dairy beverages
- Milk, half and half, and cream
- Drinkable yogurt and kefir
Non-dairy beverages
- Carbonated, functional and ready-to-drink tea and coffee beverages
- Coffee, coffee substitutes, and cocoa
- Frozen juice and beverages
- Refrigerated juice and functional beverages
- Shelf-stable juice and functional drinks
- Tea
- Water
Not included in this report are private-label brands, and products sold PLU or in bulk.
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