Abstract
The sandwich market has experienced exceptional growth and is now worth over £4 billion, a 23% increase from 2002. This strong growth has been driven by the introduction of specialist sandwich bars, as well as a focused innovation and new product development.
The consumer has an increasingly busy lifestyle and sandwiches have a secure position in their lunchtime repertoire and a growing opportunity at other occasions.
Consumers are sometimes conservative in their choices when it comes to sandwiches, and default to their traditional regular favorites. However, these favorites can be updated in terms of auxiliary offer, separate components and quality ingredients.
The future of the sandwich market looks profitable. However, increasing raw material costs of bread, dairy products and meats, due to wheat-based price inflation, may lead to higher prices and encourage consumers to eat packed lunches, or choose other meal options.
This report covers those sandwiches purchased either ready-made or as made-to-order. As such, sandwiches may be purchased from a very wide range of outlets, eg:
- specialist sandwich bars
- grocery multiples
- variety retailers
- petrol forecourt shops
- convenience stores
- on board trains/planes/ferries.
Included in the scope of this report are both pre-packaged and made-to-order sandwiches, although pre-packaged wedge sandwiches dominate sales. These wedge sandwiches are defined as two slices of bread with filling cut into two triangles, and usually sold in a triangular plastic container.
While the traditional wedges dominate, there is strong growth in the variety of breads being used, eg rolls, baps, ciabatta, panini, baguettes, wraps, pittas, bagels etc. Both hot and cold sandwiches are covered by this report.
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