Frozen Snacks - US - October 2007

Table of Contents

• Scope and ThemesWhat you need to know
• Definition
• Sources of consumer data
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The bottom line: Penetration high but signs of a slowdown in sales
• Opportunity for healthier choices
• Promising innovations: New twists on old favorites and restaurant experiences
• Nestlé controls nearly a third of FDM market shareMost marketing efforts geared to moms and children/teens
• Frozen snacks often eaten in front of TVs and computers
• The future will bring more portable products
• Market forecast to grow to $2.6 billion
• Market Drivers
• Demographics
• Children and teens
  • Figure 1: Who in household eats frozen snacks, July 2007
  • Figure 2: Ways/times in which children/teens eat frozen hot snacks, July 2007
  • Figure 3: Population, by age, 2002-12
• Black consumers
  • Figure 4: Usage of frozen hot snacks in black households, by presence of children in the household, January-October 2006
  • Figure 5: Population, by race and Hispanic origin, 2002-12
• Innovation
  • Figure 6: Number of new product releases in hors d' oeuvres and canapés, 2002-07
  • Figure 7: Types/flavors of frozen snacks eaten, by adults and children/teens, July 2007
• Health concerns limit sales
• Market Size and Trends
• Market size
  • Figure 8: U.S. FDM sales of frozen snacks, at current and constant prices, 2002-07
• Wal-Mart estimate
• Market trends
  • Figure 9: Select claims of new hors d' oeuvres and canapés, 2002-07
  • Figure 10: Entrée Foods' Welsh Goat Cheese Bites, all-natural, 2007
  • Figure 11: Omni Foods' O' Hana House organic potstickers, 2007
  • Figure 12: SuperPretzel PretzelFils, No trans fats, 2007
  • Figure 13: Deerfield Farms, "Wow! Only $1," 2007
  • Figure 14: Gordon Signature Elegant Puff Pastry Assortment, 2007
  • Figure 15: T.G.I. Friday' s Chicken Quesadilla Rolls in Party Size, 2007
  • Figure 16: Lean Pockets with new "on the go sleeve," 2007
• Market Segmentation
• Introduction
  • Figure 17: U.S. FDM sales of frozen snacks, segmented by type of snack, 2005 and 2007
• Frozen handheld entrées
  • Figure 18: FDM sales of frozen handheld entrées, at current and constant prices, 2002-07
• Frozen appetizers/snack rolls
  • Figure 19: FDM sales of frozen appetizers/snack rolls, at current and constant prices, 2002-07
• Frozen pretzels
  • Figure 20: FDM sales of frozen pretzels, at current and constant prices, 2002-07
• Supply Structure
• Company and brand sales
• Overview
  • Figure 21: Manufacturer FDM sales of frozen snacks in the U.S., 2004 and 2006
• Frozen handheld entrées
  • Figure 22: FDM sales of frozen handheld entrées in the U.S., 2004 and 2006
• Frozen appetizers
  • Figure 23: FDM sales of frozen appetizers/snacks in the U.S., 2004 and 2006
• Frozen pretzels
  • Figure 24: FDM sales of frozen pretzels in the U.S., 2004 and 2006
• Advertising and Promotion
• Television spots
  • Figure 25: Mega Totino' s Pizza Rolls Targets Teen Boys, TV ad, 2007
  • Figure 26: Hot Pockets Calzones taste like they are cooked in a brick oven, TV ad, 2007
  • Figure 27: Hot Pockets and a hungry teenager with a flute, TV ad, 2007
• Other advertising efforts
• Heinz reaches out to youngsters
• José Olé goes for authenticityRetail Distribution
  • Figure 28: FDM sales of frozen snacks, by channel, 2005 and 2007
• The Consumer: Consumption of Frozen Snacks
• Summary
• Household consumption of frozen snacks
  • Figure 29: Household consumption of frozen snacks, January-October 2006
  • Figure 30: Household consumption of frozen snacks, by age, January-October 2006
  • Figure 31: Household consumption of frozen snacks, by race/ethnicity, January-October 2006
  • Figure 32: Household consumption of frozen snacks, by number of people in the household, January-October 2006
  • Figure 33: Household consumption of frozen snacks, by household income, January-October 2006
• Brands of frozen snacks used
  • Figure 34: Brands of frozen snacks eaten in household, January-October 2006
  • Figure 35: Household consumption of frozen snacks, by race/ethnicity, January-October 2006
• Amount of frozen snacks eaten in households per month
  • Figure 36: Amount of frozen snacks used each month, January-October 2006
  • Figure 37: Mean amount of frozen snacks used each month, by brands of frozen snacks used, January-October 2006
• Other food categories used by frozen snack households
  • Figure 38: Other food categories more apt to be used by frozen snack-using households, January-October 2006
• Who in the household is eating frozen snacks?
  • Figure 39: Who in household eats frozen snacks, July 2007
• Teen frozen snack consumption
  • Figure 40: Teen consumption of hot frozen snacks, by gender and race/ethnicity, January-October 2006
  • Figure 41: Brands of frozen snacks eaten among teens, January-October 2006
• Types/flavors of frozen snacks eaten
• Among adults
  • Figure 42: Types/flavors of frozen snacks eaten, July 2007
  • Figure 43: Types/flavors of frozen snacks eaten, by age, July 2007
  • Figure 44: Types/flavors of frozen snacks eaten, by household income, July 2007
  • Figure 45: Types/flavors of frozen snacks eaten, by race/ethnicity, July 2007
  • Figure 46: Types/flavors of frozen snacks eaten, by number of people in the household, July 2007
• Among kids
  • Figure 47: Types/flavors of frozen snacks eaten among children, July 2007
• Consumer Attitudes and Behaviors Regarding Frozen Snacks
• Summary of section
• Opinions regarding frozen snacks
• Among adults
  • Figure 48: Attitudes and behaviors related to frozen snacks among adults, July 2007
• Among kids
  • Figure 49: Attitudes and behaviors related to frozen snacks among children under 18, July 2007
• Future and Forecast
• Future trends
• The fun of finger foods: Bringing tapas to the table?
• More portability
• Mini-van living
• Childhood obesity
• Market forecast
• Frozen snacks
  • Figure 50: Forecast of total U.S. FDM sales of frozen snacks, at current and constant prices, 2007-12
• Frozen handheld entrées
  • Figure 51: Forecast of U.S. FDM sales of frozen handheld entrées, at current and constant prices, 2007-12
• Frozen appetizers/snack rolls
  • Figure 52: Forecast of U.S. FDM sales of frozen appetizers/snack rolls, at current and constant prices, 2007-12
• Frozen pretzels
  • Figure 53: Forecast of U.S. FDM sales of frozen pretzels, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations