[Report] US Home Shopping, TV, Catalog & Internet Market Research, Trends, Analysis TOC

Scope and ThemesWhat you need to know
Definition
Abbreviations & terms
Abbreviations
Terms
Executive Summary
An increasingly integrated world
Strong growth thanks to an e-commerce boom
Higher costs in an uncertain economy
TV shopping seeks to expand its base
Online marketing provides the edge
Different behavior for different audiences
Shoppers mix and match channels
Shipping, security issues discourage some
E-commerce continues to lead the way
Market Drivers
Summary of market drivers
Increasing integration between direct and retail channels
Internet and broadband penetration
- Figure 1: U.S. households with broadband and dial-up access, 2003-07
An aging population
- Figure 2: U.S. population, by age, 2001-11
Shipping and taxes
Rising paper costs and environmental concerns
High retail labor costs--fewer assistants--lower service levels
Rising gas costs and an uncertain economy
- Figure 3: Average U.S. gas prices, 2002-07
Security
Market Size and Trends
- Figure 4: Home shopping revenues*, 2002-07
- Figure 5: Graph: Home shopping revenues*, 2002-07
- Figure 6: Retail revenues (excluding non-store), 2002-07
- Figure 7: Home Shopping and Retail, Store Revenues, 2005 and 2007
Market Segmentation
Overview
- Figure 8: Home shopping revenues, by channel, 2005 and 2007
- Figure 9: Home shopping revenues, by channel, 2001-07
Mail order/catalog
- Figure 10: Mail order/catalog sales, 2002-07
- Figure 11: Mail order and other home shopping revenues (excluding e-commerce), by product category, 2005
E-commerce
- Figure 12: E-commerce sales, 2002-07
- Figure 13: E-commerce revenues, by product category, 2005
TV Shopping
- Figure 14: TV shopping sales, 2002-07
- Figure 15: Top product categories purchased on home shopping networks, 2005
Industry Overview
Catalogs
- Figure 16: Top ten catalogers*, by revenue,** 2006
Industry trends and innovations
E-commerce
- Figure 17: Most popular e-commerce sites, by traffic, December 2006
Industry trends and innovations
TV shopping
- Figure 18: Top TV shopping channels, by revenue, 2001-06
Industry trends and innovations
Advertising and Promotion
Introduction
- Figure 19: Promotion usage by multichannel merchants, 2005 and 2006
Free shipping and reduced shipping
Couponing
Email and online marketing
Offline advertising
Buy.com
- Figure 20: Television spot: buy.com, 2007
eBay.com
- Figure 21: Television spot: eBay Holiday Advertisement-- 2006
Overstock.com
- Figure 22: Television spot: overstock.com, 2006
The Consumer
Introduction
Summary of findings
Home shopping behavior
- Figure 23: Home shopping channels used, type of channel, by gender, age, household income, race/ethnicity and household size, August 2007
Home shopping spending
- Figure 24: Average annual spending through home shopping channels, by gender, age, household income, race/ethnicity and household size, 2006
Method used for order placement
- Figure 25: Order placement methods for home shopping, by gender, age, household income, race/ethnicity and household size, August 2007
Attitudes towards home shopping
- Figure 26: Attitudes towards home shopping, by gender, August 2007
- Figure 27: Attitudes towards home shopping, by age, August 2007
- Figure 28: Attitudes towards home shopping, by household income, August 2007
- Figure 29: Attitudes towards home shopping, by race/ethnicity, August 2007
Catalog shopping--attitudes and behavior
- Figure 30: Frequency of catalog purchases, by gender, age, household income, race/ethnicity and household size, 2006
Products purchased through catalogs
- Figure 31: Types of merchandise purchased from catalogs, 2006
Cross-channel catalog shopping behavior
- Figure 32: Cross-channel catalog shopping behavior, by gender, August 2007
- Figure 33: Cross-channel catalog shopping behavior, by age, August 2007
Online shopping--attitudes and behavior
- Figure 34: Types of websites shopped in past 12 months, by gender, age, household income, race/ethnicity and household size, August 2007
Products purchased online
- Figure 35: Share of purchases made online, by product category, August 2006
Reasons for shopping online
- Figure 36: Reasons for shopping online, by gender, August 2007
- Figure 37: Reasons for shopping online, by age, August 2007
- Figure 38: Reasons for shopping online, by household income, August 2007
- Figure 39: Reasons for shopping online, by race/ethnicity, August 2007
Reasons for not shopping online
- Figure 40: Reasons for not shopping online, by gender, August 2007
- Figure 41: Reasons for not shopping online, by age, August 2007
- Figure 42: Reasons for not shopping online, by household Income, August 2007
- Figure 43: Reasons for not shopping online, by race/ethnicity, August 2007
TV shopping--attitudes and behavior
- Figure 44: Time spent watching TV shopping channels, by gender, age, household income, race/ethnicity and household size, August 2006
Perceptions of TV shopping channels
- Figure 45: Perceptions of TV shopping channels, by channel, August 2007
Reasons why consumers don' t buy from TV shopping channels
- Figure 46: Reasons not to buy from TV shopping channels, by gender, august 2007
- Figure 47: Reasons not to buy from TV shopping channels, by age, August 2007
Future and Forecast
Future Trends
E-commerce trends
TV shopping trends
Market forecast
Home shopping market
- Figure 48: Forecast of total U.S. home shopping revenues*, at current and constant prices, 2007-12
- Figure 49: Forecast of total U.S. home shopping revenues, at current and constant prices, 2007-12
Mail order/Catalog
- Figure 50: Forecast of Mail order/catalog sales, at current and constant prices, 2007-12
E-commerce
- Figure 51: Forecast of e-commerce sales, at current and constant prices, 2007-12
TV Shopping
- Figure 52: Forecast of TV shopping sales, at current and constant prices, 2007-12
Forecast factors
Appendix: Trade Associations

Home Shopping, TV, Catalog and Internet - US - October 2007

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