Abstract
There are an estimated 83 million mothers in the United States. Mintel' s report provides insights on the modern mom, and how to create successful, targeted marketing for this important market.
This report includes analysis of moms' attitudes and behavior based on Mintel' s unique and targeted market research:
- Extensive demographic data and analysis
- Core needs and values of moms
- How to reach moms with more effective marketing techniques
- Influence on moms' purchasing decisions
- Moms' attitudes towards shopping, food and family
Moms are defined as female parents with children under 18 living in the home. Because there are many similarities in the way moms and non-moms approach consumer habits, the major focus of this report revolves around responses from mothers only. Where possible, Mintel will attempt to show contrasts or overlap between mothers and non-mothers.
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