Abstract
As all media jostle for attention in an increasingly crowded and varied environment, newspapers are losing copy sales while other media like the Internet and radio are gaining users.
Publishers need to focus hard on how, where and when consumers want to read their news. They can no longer regard print as a key source of information for people. They need to assess how best to offer content across a range of complementary formats, varying by the type of reader.
As circulation shrinks and consumers broaden their media repertoire, it is inevitable that eventually some unprofitable titles will close. Publishers need to focus on the future, developing new products that respond to changing media consumption habits.
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