Off-premises Eating - US - October 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for The Consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Rationales for staying in drive takeout
• But signs point away from staying in for dinner, too
• Trend of trends: online ordering
• Restaurant analysis by restaurant type
• Pizza restaurants reign for pickup and delivery--but they better watch their back
• Fast food in the fast lane
• Fast casual taps online ordering and pickup
• Curbside at casual
• Family/midscale lags but has potential
• Ready-to-eat meals at retail
• Who' s in control here? Younger diners.
• Market Drivers
• Rationales for staying in drive takeout
• Lifestyle trends
• Cooking skills
  • Figure 1: Attitudes towards meal kits and preparing food at home, by age, August 2007
• An ever expanding range of options
• Home ownership/DIY/home improvement
• Not all signs point to staying in for dinner
• Mobile technology and time-shift viewing
• One-person households
  • Figure 2: Households, by size, 1995 and 2005
• Affluence
• A question of money
  • Figure 3: Methods for cutting back on restaurant spending, July 2007
  • Figure 4: Cuts in restaurant spending, by gender, age, household income and presence of children, July 2007
• Market Trends
• Online ordering
  • Figure 5: Lunch delivery options, by gender, age and number of children in household, June 2007
• Expanding opportunities for breakfast and lunch
  • Figure 6: Special breakfast and brunch, November 2006
  • Figure 7: Sources of lunch, weekday and weekend, June 2007
• Healthier alternatives
  • Figure 8: Trend: Changing attitudes toward healthy eating, 2002 and 2006
• Market Segmentation
• Overview
  • Figure 9: Eating somewhere else (net), by restaurant type, October 2007
• Pizza
  • Figure 10: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, August 2007
  • Figure 11: Attitudes related to pizza delivery, by gender, August 2007
• Fast food
• Fast casual
• Casual
• Family/midscale
  • Figure 12: Attitudes toward family/midscale delivery, by age, June 2007
• Fine dining
• Ready-to-eat meals at retail: supermarkets, convenience stores, meal assembly and online delivery
  • Figure 13: Types of ready-to-eat meals, by type, September 2007
  • Figure 14: Price per serving for representative meals at Dinners Ready, July 2007
• The Consumer: Restaurant Usage and Ordering Preferences
• Summary
• Topline
• Fast food
• Fast casual
• Pizza
• Casual
• Family
• Restaurant usage and ordering preferences
  • Figure 15: Usage of fast food, pizza, casual, family, and fast casual restaurants in last three months, by gender, age, household income, race/ethnicity and region, September 2007
  • Figure 16: Where food was eaten, by restaurant type, September 2007
• Fast food
  • Figure 17: How food was ordered at fast food restaurants, by gender, September 2007
  • Figure 18: How food was ordered at fast food restaurants, by HH income, September 2007
• Fast casual
  • Figure 19: How food was ordered at fast casual restaurants, by gender, September 2007
  • Figure 20: How food was ordered at fast casual restaurants, by age, September 2007
• Pizza
  • Figure 21: How food was ordered at pizza restaurants, by age, September 2007
  • Figure 22: How food was ordered at pizza restaurants, by HH income, September 2007
• Casual
  • Figure 23: How food was ordered at casual restaurants, by age, September 2007
  • Figure 24: How food was ordered at casual restaurants, by HH income, September 2007
  • Figure 25: How food was ordered at casual restaurants, by children in HH, September 2007
• Family
  • Figure 26: How food was ordered at family restaurants, by age, September 2007
  • Figure 27: How food was ordered at family restaurants, by children in HH, September 2007
• Dine-in versus Delivery and Pickup
• Summary
• Motivations for choosing delivery over dining in
• Motivations for choosing pickup over dining in
• Deciding between pickup and delivery
• Motivations for choosing delivery over dining in
  • Figure 28: Motivations for choosing delivery over dining in, by age, September 2007
  • Figure 29: Motivations for choosing delivery over dining in, by HH income, September 2007
  • Figure 30: Motivations for choosing delivery over dining in, by children in HH, September 2007
• Motivations for choosing pickup over dining in
  • Figure 31: Motivations for choosing pickup over dining in, by age, September 2007
  • Figure 32: Motivations for choosing pickup over dining in, by children in HH, September 2007
• Deciding between pickup and delivery
  • Figure 33: Deciding between delivery and dining in, September 2007
• Off-Premises Eating: Where and When
• Summary
• Where off-premises meals are eaten
• Meal occasions for off-premises eating
• Where off-premises meals are eaten
  • Figure 34: Where food taken off-premises is eaten, by restaurant type, September 2007
• Meal occasions for off-premises eating
  • Figure 35: Meal occasions for off-premises eating, by restaurant type, September 2007
• RTE Meals
• Ready-to-eat meal types
• Reasons for getting food from a supermarket hot food bar
• Ready-to-eat meal types
  • Figure 36: Types of ready-to-eat meals, by gender, September 2007
  • Figure 37: Types of ready-to-eat meals, by age, September 2007
  • Figure 38: Types of ready-to-eat meals, by number of children, September 2007
• Reasons for getting food from a supermarket hot food bar
  • Figure 39: Reasons for getting food from a supermarket hot food bar, by age, September 2007
  • Figure 40: Reasons for getting food from a supermarket hot food bar, by number of children, September 2007
• The Consumer: Social Attitudes, Time Constraints and Diet/Health Attitudes
• Social attitudes, time constraints, and diet/health attitudes
  • Figure 41: Socialization, time constraint, and diet/health attitudes of restaurant users, September 2007
• Social
  • Figure 42: Socialization attitudes of QSR users, on-site verus drive-thru, September 2007
  • Figure 43: Socialization attitudes of casual restaurant users, on-site verus drive-thru, September 2007
• Time
  • Figure 44: time constraint attitudes of casual restaurant users, on-site verus drive-thru, September 2007
• Diet/health/cooking
  • Figure 45: diet/health attitudes of casual restaurant users, on-site verus drive-thru, September 2007
• Future Trends
• Younger diners will drive the market
  • Figure 46: Eating somewhere else (net), by age and restaurant type, October 2007
• Online ordering
• "Family" style meals
  • Figure 47: Average number of people included in bill on last visit, April 2007
• Efficiency of service
• Upscale offerings
• Appendix: Trade Associations