Pizza Restaurants - US - October 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• In a nutshell: by the numbers
• The pizza players
• Large chain growth slows to crawl
• Which one' s your favorite?
• Independents chains flex muscle
• Key strength: value
• Key strength: families
• Key strength: convenience
• Trends driving delivery/carryout
• Desire for convenience drives decision to have it delivered
• $60,000 question: indulgent or nutritious?
• Like it or not--get ready for healthy pizza
• Friendly advice: adapt to and leverage online ordering
• Warning to the wise: QSR and fast casual encroach with pizza on menu
• Warning to the wise: cheese prices may tip the applecart
• Market Drivers
• Key points
• Pizza: Convenient and social
  • Figure 1: Pizza restaurant delivery, pickup, and dine-in: purchases, purchase frequency, and percent of purchase in past month, August 2007
• High gas prices affect roadside restaurants
• Economic indicators cause for concern
  • Figure 2: Key economic indicators (GDP, PDI, savings, unemployment), 2001-06
• Demographics
  • Figure 3: Population by age, 2007-12
  • Figure 4: Household profile, January-September 2005
  • Figure 5: Population by race and Hispanic origin, 2007-12
• Indulgent versus nutritious offerings
  • Figure 6: Health attitudes toward pizza, by gender, August 2007
• Online ordering on the rise
  • Figure 9: U.S. broadband household projections, 2000-10
• Cheese prices skyrocket
• Market Size and Trends
• Key points
• Market size
  • Figure 7: Total U.S. systemwide sales of leading pizza chains, at current and constant prices, 2004-06
  • Figure 8: Usage of pizza restaurants by share of U.S. population, by age, 2007
• Market trends
• Respondents conflicted over the desire for indulgent vs. healthier pizza
• Trans fat challenge
• Safe Food Act
• Organic and all-natural increase traction
• Online ordering
• Delivery fees
• Delivery organizes
• Market Segmentation
• Key points
• Overview
  • Figure 9: Where food was eaten, by restaurant type, April 2007
• Delivery/carryout
  • Figure 10: Pizza restaurant delivery, pickup, and dine-in: purchases, purchase frequency, and percent of purchase in past month, August 2007
• Dining in
  • Figure 11: Pizza restaurant delivery, pickup, and dine-in purchases in the past month, by HH income, August 2007
  • Figure 12: Pizza restaurant delivery, pickup, and dine-in purchase frequency in the past month, by HH income, August 2007
  • Figure 13: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, children under 18 in HH, August 2007
  • Figure 14: Chuck E. Cheese
• Supply Structure
• Key points
• Pizza restaurant chains
  • Figure 15: U.S. systemwide sales of leading pizza restaurant chains, 2004 and 2006
• Unit growth increases sales
  • Figure 16: U.S. systemwide units and sales per unit of leading pizza restaurant chains, 2004 and 2006
• Pizza Hut
• Domino' s
• Papa John' s
• Little Caesar' s
• Independents chains flex muscle
  • Figure 17: Favorite pizza restaurant, by HH income, August 2007
  • Figure 18: Favorite pizza restaurant, by children under 18 in HH, August 2007
• Advertising and Promotion
• Overview
• Domino' s Pizza
  • Figure 19: Domino' s Pizza, oven baked brownie squares
  • Figure 20: Domino' s Pizza, Cheesy Garlic Bread Pizza
  • Figure 21: Domino' s Pizza, Philly Cheese Steak and Brooklyn Style Pizzas
• Pizza Hut
  • Figure 22: Pizza Hut, Sicilian Lasagna Pizza
  • Figure 23: Pizza Hut, Cheesy Bites Pizza
  • Figure 24: Pizza Hut, The P' zone
• Papa John' s
  • Figure 25: Papa John' s, Italian Trio Meats Pizza
  • Figure 26: Papa John' s, Sausage Sensation Pizza
• The Consumer: Usage of Pizza Restaurants
• Summary
• Purchase incidence at pizza restaurants
• Pickup, delivery, and dine-in
• Usage of leading pizza restaurant chains
• Favorite pizza restaurant
• Purchase incidence at pizza restaurants
  • Figure 27: Purchase incidence of drinks/food from a pizza restaurant, by key demographics, 2007
• Delivery, pickup, and dining in at pizza restaurants
  • Figure 28: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, August 2007
  • Figure 29: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, by gender, August 2007
  • Figure 30: Pizza restaurant delivery, pickup, and dine-in purchases in the past month, by HH income, August 2007
  • Figure 31: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, children under 18 in HH, August 2007
• Usage of leading pizza restaurant chains
  • Figure 32: Adult usage of leading pizza restaurants, by race/ethnicity, January-October 2006
  • Figure 33: Teen usage of leading pizza restaurants, by race/ethnicity, January-October 2006
• Favorite pizza restaurant
  • Figure 34: Favorite pizza restaurant, by gender, August 2007
  • Figure 35: Favorite pizza restaurant, by HH income, August 2007
  • Figure 36: Favorite pizza restaurant, by race/ethnicity, August 2007
  • Figure 37: Favorite pizza restaurant, by children under 18 in HH, August 2007
• The Consumer: Attitudes About Pizza
• Summary
• Health attitudes toward pizza
• Value and independent pizza restaurant preferences
• Attitudes related to pizza delivery
• Parents and pizza
• Health attitudes toward pizza
  • Figure 38: Health attitudes toward pizza, by gender, August 2007
  • Figure 39: Health attitudes toward pizza, by age, August 2007
  • Figure 40: Health attitudes toward pizza, by gender, August 2007
• Value and independent pizza restaurant preferences
  • Figure 41: Value and independent pizza restaurant preferences, by gender, August 2007
  • Figure 42: Value and independent pizza restaurant preferences, by gender, August 2007
  • Figure 43: Value and independent pizza restaurant preferences, by children under 18 in HH, August 2007
• Attitudes related to pizza delivery
  • Figure 44: Attitudes related to pizza delivery, by gender, August 2007
• Parents and pizza
• Factors related to parents selecting a pizza restaurant
  • Figure 45: Factors related to selecting a pizza restaurant, by HH income, August 2007
• Kids' influence on decision to go to pizza restaurant
  • Figure 46: Kids' influence on decision to go to pizza restaurant, by gender, August 2007
• Reasons for dining out at a pizza restaurant
  • Figure 47: Reasons for dining out at a pizza restaurant, by gender, August 2007
  • Figure 48: Reasons for dining out at a pizza restaurant, by HH income, August 2007
• Future and Forecast
• Future trends
• Healthy pizza is here to stay
• Small chains and independents to enjoy more market share
• QSR and fast casual encroach with pizza offerings
• Market forecast
• Leading pizza chains
  • Figure 49: Forecast of total U.S. systemwide sales of leading pizza chains, at current and constant prices, 2006-08
• Forecast factors
• Appendix: Trade Associations