Abstract
The soy-based food and drinks market exhibited virtually flat growth during 2002-07. Mintel takes an in-depth look at issues challenging the market, as well as bright spots responsible for market growth. Mintel' s unique research reveals how consumer attitudes and behavior are responsible for the changing market environment.
The report provides in-depth coverage on:
- Products that are experiencing a decline in usage frequency among certain demographics, and why
- How women, younger consumers and ethnic households are driving growth
- Why the low-carb craze propelled the market forward and how the passing of the fad negatively influenced the market
- Which innovations are driving the market in the short term, and what opportunities lie ahead
- Why is bar consumption declining, and will the trend continue
- Which retail outlets are used by each demographic group
- Which attributes of soy are inhibiting market growth and which are driving it
Soy ingredients are widely used in a variety of foods. While reasons for using soy as an ingredient vary, this report focuses only on food and drinks in which soy is the principal or exclusive protein element, or which make a soy-based health-labeling claim. Therefore, a powdered protein drink that contains 25% soy protein and 75% milk protein would not be included.
The following items are included in this report:
- Soy-based energy bars
- Soymilk
- Soy-based frozen and refrigerated meat alternatives
- Other soy-based foods (cold cereal, frozen entrees, soy-based cheese and yogurt)
This report contains US IRI InfoScan data.
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