Soy-based Food and Drink - US - October 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for The Consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market at a glance
• Soy-based energy bars--the biggest segment exhibits decline
• Top five manufacturers account for two thirds of sales
• Soy-food and drinks consumer
• Household soy food usage
• Retail Channel preferences
• Reasons for buying soy
• Challenges to the market--why people do not buy soy-based food and drinks
• Market opportunities
• Manufacturer emphasis on delivering better taste and texture in future
• Market Drivers
• Health-friendly soy
  • Figure 1: Attitudes regarding healthy eating, 2002-06
  • Figure 2: Reasons for buying soy-based food and drinks, by gender, September 2007
• Soy--a natural aid in promoting heart health
• But ongoing negative findings on health benefits of soy negatively influence the market
  • Figure 3: Reasons for not buying soy-based food and drinks, by age, September 2007
  • Figure 4: Attitude towards milk and milk alternatives, by age, April 2007
• Demographic influences
• Women look at soy as a healthy food option
  • Figure 5: Health or lifestyle practices, by gender, September 2007
  • Figure 6: Deaths and percentage of total deaths for the ten leading causes of death, by gender, 2000
  • Figure 7: Female population by age, 2002-12
• Young adults--primary consumers of soy-based food and beverages
  • Figure 8: Household usage of meat alternatives, by age, January-October 2006
  • Figure 9: Household frequency of using meat alternatives, by age of householder, January-October 2006
• Minorities drive growth in soy food and drinks
  • Figure 10: Household consumption of soy foods, by race/ethnicity, January-October 2006
  • Figure 11: Household frequency of using meat alternatives, by race/ethnicity, January-October 2006
  • Figure 12: Household consumption of various soy foods/drinks, by race/ethnicity, January-October 2006
  • Figure 13: U.S. population by race and Hispanic origin, 2002-12
• Market Size and Trends
• Market size
  • Figure 14: Total U.S. retail sales of soy-based food and drinks, at current and constant prices, 2002-07
• Total market sales including sales through natural channels
  • Figure 15: Total U.S. retail sales of soy-based food and drinks, at current and constant prices, 2004-07
• Wal-Mart estimate
• Market trends
  • Figure 16: New soy-based food and drinks product trends, by subcategory, 2002-07
  • Figure 17: New soy-based food and drink product claims, 2002-07
• Source: Mintel GNPD
• Source: Mintel GNPD
• Private label
• Market Segmentation
• Introduction
  • Figure 18: FDM* sales of soy-based food and drinks, segmented by type, 2005 and 2007
• Soy-based energy bars
  • Figure 19: FDM* sales of soy-based energy bars, at current and constant prices, 2002-07
  • Figure 20: Average price comparison for breakfast, granola and soy-based energy bars at FDM, 2007
• Soymilk
  • Figure 21: FDM* sales of soymilk, at current and constant prices, 2002-07
  • Figure 22: Attitude towards milk and milk alternatives, by age, April 2007
• Soy-based meat substitutes
  • Figure 23: FDM* sales of soy-based meat substitutes, at current and constant prices, 2002-07
• Other soy-based foods
  • Figure 24: FDM* sales of other soy-based foods, at current and constant prices, 2002-07
• Supply Structure
• Companies and brands
  • Figure 25: FDM* sales of major manufacturers in the soy-based food and drinks market in the U.S., 2004 and 2006
• Soy-based energy bars
  • Figure 26: Selected brand sales and market share of soy-based energy bars at FDM* in the U.S., 2004 and 2006
• Soymilk
  • Figure 27: Selected brand sales and market share of soymilk at FDM* in the U.S., 2004 and 2006
• Soy-based meat substitutes
  • Figure 28: Selected brand sales and market share of soy-based meat substitute at FDM* in the U.S., 2004 and 2006
• Other soy-based foods
  • Figure 29: Selected brand sales and market share of other soy-based foods at FDM* in the U.S., 2004 and 2006
• Advertising and Promotion
• Dean Foods
• Silk soymilk
• General Mills
• The Heart Truth Campaign
• The Red Dress Campaign
• PowerBar
• Kraft
• Garden Burger
• Odwalla
• Retail Distribution
• Introduction
  • Figure 31: FDM* sales of soy food and drink, by channel 2005 and 2007
• Supermarkets
  • Figure 32: U.S. supermarket sales of soy-based food and drinks at current and constant prices, 2002-07
• Drug stores
  • Figure 33: U.S. drug store sales of soy-based food and drinks at current and constant prices, 2002-07
• Mass merchandisers
  • Figure 34: U.S. mass merchandisers* sales of soy-based food and drinks at current and constant prices, 2002-07
• Natural supermarkets
  • Figure 35: Natural supermarkets* sales of soy-based food and drinks at current and constant prices, 2004-07
• The Consumer: Usage, Frequency and Types of Brands
• Summary--Key consumer groups for meat alternative and soy foods consumers
• Household usage of meat alternatives
  • Figure 36: Household usage of meat alternatives, trend, 2002-06
  • Figure 37: Household usage of meat alternatives, by key demographics, January-October 2006
  • Figure 38: Cross tabulation of total households' meat/fish /poultry use with meat alternative usage, January-October 2006
• Cohort analysis for meat alternative users
• Household usage of frozen and refrigerated meat alternatives
  • Figure 39: Trends in household usage of frozen and refrigerated meat alternatives, 2002-06
• Household frequency of using meat alternatives
  • Figure 40: Household frequency of using frozen and refrigerated meat alternatives, 2002-06
  • Figure 41: Meat alternative new product introductions, 2002-07
  • Figure 42: Household frequency of using meat alternatives, by age of householder, January-October 2006
• Household usage of meat alternatives by forms
  • Figure 43: Household usage of meat alternative, by form, 2002-06
  • Figure 44: Household usage of meat alternative by form, by age of householder, January-October 2006
  • Figure 45: Household usage of meat alternative by form, by race/ethnicity, January-October 2006
• Cohort analysis for meat alternatives
  • Figure 46: Household usage of meat alternative, by cohort
• Household usage of meat alternatives by brands
  • Figure 47: Household purchase of meat alternatives by brands, 2002-06
  • Figure 48: Household purchase of meat alternatives by brands, by race/ethnicity, January-October 2006
  • Figure 49: Household purchase of meat alternatives by brands, by presence of children in the household, January-October 2006
• Household usage of soy foods other than meat alternatives
  • Figure 50: Household usage of soy foods, by age, January-October 2006
  • Figure 51: Household usage of soy foods, by race/ethnicity, January-October 2006
  • Cohort analysis for soy foods other than meat alternatives
  • Figure 52: Household usage of soy foods, by cohort
• Personal consumption of soy-based food and drinks
  • Figure 53: Incidence of personal consumption of soy-based food and drinks, by key demographics, September 2007
• Personal frequency of using various soy-based food and drink products
  • Figure 54: Personal frequency of using various soy-based good and drinks, by month, by gender, September 2007
• The Consumer: Attitudes and Behavior
• Usage summary
• Opportunities summary
• Reasons for using soy-based food and drinks
  • Figure 55: Reasons for buying soy-based food and drinks, by gender, September 2007
  • Figure 56: Reasons for buying soy-based food and drinks, by age, September 2007
  • Figure 57: Reasons for buying soy-based food and drinks, by race/ethnicity, September 2007
• Why people do not buy soy?
  • Figure 58: Reasons for not buying soy-based food and drinks, by race/ethnicity, September 2007
• Incidence of using more or less soy-based food and drinks compared to a year ago
  • Figure 59: Incidence of using more or less soy-based food and drinks compared to a year ago, by gender, September 2007
  • Figure 60: Incidence of using more or less soy-based food and drinks compared to a year ago, by age, September 2007
  • Figure 61: Incidence of using more or less soy-based food and drinks compared to a year ago, by income, September 2007
  • Reasons for increasing soy-based food and drink consumption compared to a year ago
  • Figure 62: reasons for using more soy-based food and drinks compared to year ago, by age, September 2007
• Choice of healthy lifestyle and consumption of soy-based food and drinks
  • Figure 63: Health and lifestyle practices and consumption of soy-based food and drinks, September 2007
• Healthy lifestyle followers
  • Figure 64: Health or lifestyle practices, by age, May 2007
• The Consumer: Choice of Retail Channels
• Retail Channel preferences
• Choice of retail channels to purchase soy-based food and drinks
  • Figure 65: Choice of retail channel to purchase soy-based food and drinks, by gender, September 2007
  • Figure 66: Choice of retail channel to purchase soy-based food and drinks, by income, September 2007
  • Figure 67: Choice of retail channel to purchase soy-based food and drinks, by race/ethnicity, September 2007
• Future and Forecast
• Future trends
• Market growth amid declining health-benefit claims of soy
• Soy-ingredients suppliers' efforts towards improved taste and texture
• Soy-based protein--original base in food recipes rather than a meat substitute
• Increasing incidence of obesity and soy
  • Figure 68: Percentage of population who are overweight or obese, 20-74 years of age, 1988-2004
• Bundling soy health benefits with other ingredients
• New soy-based product development beyond bars and beverages
• Ethnic or gourmet soy-based entrees
• Soy is moving beyond bars and beverages
• Market forecast
• FDM soy-based food and drinks
  • Figure 69: Forecast of total U.S. FDM sales of soy-based food and drinks, at current and constant prices, 2007-12
• Soy-based energy bars
  • Figure 70: Forecast of U.S. FDM sales of soy-based energy bars, at current and constant prices, 2007-12
• Soymilk
  • Figure 71: Forecast of U.S. FDM sales of soymilk, at current and constant prices, 2007-12
• Soy-based meat substitutes
  • Figure 72: Forecast of U.S. FDM sales of soy-based meat substitutes, at current and constant prices, 2007-12
• Other soy-based food
  • Figure 73: Forecast of U.S. FDM sales of other soy-based food, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations

Appendix: Cohort Definitions Figure 74: Married couples cohorts Figure 75: Single women cohorts Figure 76: Single men cohorts