Abstract
The health cash plan (HCP) market is thought to be on the verge of a revival. Recent years have seen the pool of HCP subscribers steadily recede, partly reflecting a contraction in supply, and as rising household wealth has reduced demand for cover. Yet this trend is set for reversal, with new innovations boosting interest in the product and with more people being forced to migrate to the private sector, particularly with regards to dentistry.
This report examines these issues and developments in detail and additionally offers readers:
- an investigation into the internal and broader macroeconomic, social and demographic factors impacting on the market
- an overview of the market' s competitive context; its strengths and weaknesses
- the views of leading experts
- an examination of recent and projected market growth
- an appraisal of the supply side of the market, including market shares of the largest HCP providers
- an assessment of recent product innovation, distribution and promotional activity
- the results of independently commissioned consumer research, providing an insight into the leading characteristics, attitudes and behaviours of HCP subscribers and potential prospects
- the consumer survey also examines people' s health status and their experiences of accessing treatment on the NHS.
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