Abstract
Going out for the night is becoming harder to do. Consumers are facing smoking bans, rampant price increases and its only getting harder to catch a taxi. More and more people are choosing to stay in for the night. Consumers that continue to maintain a social life at night are becoming harder to entertain, and are visiting different venues in one night, as well as a variety of different types of activities, ranging from cultural activities, to the more traditional night in the pub.
Key themes in the market:
- The temptation to stay at home at night it increasing, with more sophisticated in-home entertainment, and the increased cost of going out.
- Consumers are becoming much more demanding in their leisure needs, and are dipping their toes into a wider variety of activities.
- The smoking issue continues to cast its shadow over the on-trade market, contributing to the ' retreat' of consumers indoors.
- An aging population will drive further ' sophistication' in the market, by having to cater to more ' mature' tastes.
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