Working and Experience Holidays - UK - November 2007

Table of Contents

• Issues in the Market
• Main issues:
• Definitions
• Abbreviations
• Market in Brief
• Poised for take-off
• Internal affairs
• Blurring boundaries
• Keeping it real
• Mind the gap
• Young urban professional seeks meaningful encounters
• Doubting Thomases
• Windows of opportunity
• Sexing up the anorak
• Internal Market Environment
• Key points
• Overseas still ahead
  • Figure 1: Domestic and overseas holidays volume, 2002-07
• Value surge
  • Figure 2: Domestic and overseas holidays expenditure, 2002-07
• Varied travel diet
  • Figure 3: Percentage of adults booking UK and overseas holidays, 2002-06
• DIY voluntourism
  • Figure 4: Independent holidays and expenditure abroad, 2002-11
• Heated debate
• Commercial expansion
• Conflicts of interest
• Ethical questions
• Risks and regulation
• Raising standards
• Broader Market Environment
• Key points
• Economics of volunteering
• Troubled waters
  • Figure 5: Trends in personal disposable income and consumer expenditure, 2002-12
• Culture of debt
• Ageing of voluntourism
  • Figure 6: Trends in the age structure of the UK population, by gender, 2002-12
• Proactive Boomers
  • Figure 7: Forecast adult population trends, by lifestage, 2002-12
• ABC1 growth
  • Figure 8: Forecast adult population trends, by socio-economic group, 2002-12
• Virtual volunteering
  • Figure 9: British Internet penetration at home/work/place of study or elsewhere, 2002-07
• Political prominence
• State of volunteering
• Landscape of giving
• From hippies to hip-hop
  • Figure 10: Ethical consumerism in the UK, 2001-05
• Students no longer revolting
• Competitive Context
• Key points:
• Overlapping markets
  • Figure 11: Voluntary work holidays, gap year holidays, adventure holidays, ethical holidays and total holidays estimated market sizes, by volume and value, 2006
• Gap year travel
• Adventure travel
• Ethical travel
• Small but valuable
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Past and present
  • Figure 12: Total voluntary work holidays estimated volume and value, 2006 and 2007
• Drivers of growth
• The future
• Scenario-based forecast
• Scenario 1: Market goes premium
  • Figure 13: Scenario 1 forecast for working and experience holidays, 2007-12
• Scenario 2: A two-tiered system maintains steady growth
  • Figure 14: Scenario 2 forecast for working and experience holidays, 2007-12
• Scenario 3: Disillusionment leads to downturn
  • Figure 15: Scenario 3 forecast for working and experience holidays, 2007-12
• Segment Performance
• Key points:
• Overseas orientation
  • Figure 16: Overseas vs domestic voluntary work holidays estimated volume and value, 2006
• Domestic lacks dynamism
• Destinations
• Africa and Asia in demand
  • Figure 17: Most popular destinations for overseas voluntary work holidays, 2006/07
• Customer segmentation
• Youth still dominant
• Companies and Products
• Key points
• Overall context
• Commercialisation
• Non-profit-making at home
• Overseas
• VSO
• Year Out Group
• i-to-i
• Madventurer
• Raleigh International
• Real Gap Experience
• Gapyear.com
• Projects Abroad
• Other companies
• Domestic
• BTCV
• National Trust
• Community Service Volunteers
• Other providers
• Consumer Interest in Working and Experience Holidays
• Key points
  • Figure 18: Interest in working and experience holidays, September 2007
• Building critical mass
• Mature potential
• Interest by demographics
  • Figure 19: Interest in working and experience holidays, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
• Appealing to men
• Guardian angels
• Thirtysomethings in crisis
• CSR PR for UK PLC
• Disaster relief army
• How to Put Consumer Interest into Practice?
• Key points
  • Figure 20: Organising working and experience holidays, September 2007
• Charitable trust
• Networking
• Domestic demand
  • Figure 21: Organising working and experience holidays, by gender, working status, age, socio-economic group, lifestage, household income, tenure, ACORN category and commercial TV viewing, September 2007
  • Figure 22: Further organising working and experience holidays, by gender, working status, age, socio-economic group, lifestage, household income, tenure, ACORN category and commercial TV viewing, September 2007
• Commercial sceptics
• Research dangers
• Budget UK volunteers
• DIY impulse
• Attitudes Towards Working and Experience Holidays
• Key points
  • Figure 23: Attitudes towards working and experience holidays, September 2007
• Voluntary work travel broadens the mind
• Attitudes by demographics
  • Figure 24: Attitudes towards working and experience holidays, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
• Finding yourself
• Part of the tribe
• Pre-retirement gappers
• Alpha male egos
  • Figure 25: Attitudes towards working and experience holidays, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
• Exposure to criticism
• Cost concerns
• Attitudes by interest
  • Figure 26: Attitudes towards working and experience holidays, by interest in taking working and experience holidays, September 2007
• Mature worries
  • Figure 27: Further attitudes towards working and experience holidays, by interest in taking working and experience holidays, September 2007
• Organisation by interest
  • Figure 28: Organisation, by interest in taking experience and working holidays, September 2007
  • Figure 29: Organisation, by interest in taking experience and working holidays, September 2007