Consumer Attitudes to Food Safety - UK - November 2007

Table of Contents

• Issues in the Market
• Definitions
• Market in Brief
• Media raising awareness
• A resilient UK consumer
• The establishment of the FSA
• Who are concerned?
• Compensation culture is driving greater transparency
• Internal Market Environment
• Key Points
• Rise in consumer complaints
• Media driving consumer empowerment
  • Figure 1: Adults aged 15+ who have satellite, cable or digital TV channels at home, 2002-06
  • Figure 2: Adults aged 15+ who have a broadband connection at home, 2003-06
• Consolidating industry
• Broader Market Environment
• Key Points
• Food choices
• Do you get what you pay for?
  • Figure 3: Agreement with selected lifestyle statements, 2002-06
• Moving beyond nutritional quality
• Figure 4: Agreement with selected lifestyle statements, 2002-06
• Demographic changes
• Key Points
• Older and wiser?
  • Figure 5: Changes in the UK demographic profile, by age, 2002-07 and 2007-12
• Food issues
• AB socio-economic status growing
  • Figure 6: Changes in socio-economic status, 2002-07 and 2007-12
• Food Incidents Size -- The Extent
• Key Points
• Reporting food incidents
• But is it an accurate picture?
• The type of incidents
  • Figure 7: Food incident, by category, 2006
• The FSA' s response
  • Figure 8: Alert classifications, 2000-07
  • Figure 9: Alert clasifications, 2000-04
• Allergens -- a different procedure
• Food Incidents
• Key Points
• Avian Flu
• Christmas 2007
• Market effect
• BSE
• Foot-and-mouth
• Salmonella (Cadbury' s)
• Sudan 1
• Industry Structure
• Key Points
• Protecting the consumer
• Health Protection Agency (HPA)
• The costs of product withdrawal
• The sting in the tail
• The Consumer 1 -- Food Incidents and Safety
• Key Points
• Seeking reassurance in the wrong places?
  • Figure 10: Have you stopped buying/eating a food product, June-July 2007
  • Figure 11: Propensity to avoid a food after a food incident, by gender, socio-economic group, media usage and presence of children, June-July 2007
• One in ten won' t do it again
  • Figure 12: Approximately how long was it before you bought/ate it again, June-July 2007
• Communication is crucial
• Consumer food safety confidence is quite high...
  • Figure 13: Confidence rating of UK food safety, June-July 2007
• ...and belief remains strong despite food incident history
  • Figure 14: Confidence in UK food saftey, by whether or not they have stopped eating or buying a food product because of a food incident (col %), June-July 2007
• The Consumer 2 -- Winning Confidence -- Food Safety Measures
• Key Points
  • Figure 15: Measures that would give more confidence in food safety, June-July 2007
• Honesty -- evolving corporate values?
• The rejection of big business is media-fuelled...
• Gender tactics
  • Figure 16: Measures that would give more confidence in food safety, by gender, June-July 2007
• Kids affect parental concerns
• Improving hygiene lies with individuals
  • Figure 17: Measures that should be undertaken to improve food saftey, by levels of confidence in UK food safety (col %), June-July 2007
• Greater media exposure drives more consumers' scepticism
• Appendix
• Abbreviations
• Internal market environment
  • Figure 19: Adults aged 15+ who have satellite, cable or digital TV channels at home, 2002-06
  • Figure 20: Adults aged 15+ who have satellite, cable or digital TV channels at home, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
  • Figure 21: Adults aged 15+ who have a broadband connection at home, 2003-06
  • Figure 22: Adults aged 15+ who have a broadband connection at home, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
• Consumer -- TGI -- Scientific versus lifestyle health
  • Figure 23: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
  • Figure 24: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
  • Figure 25: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
  • Figure 26: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
  • Figure 27: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
• The Consumer -- Food incidents and safety
• Stopped eating
  • Figure 28: Have you stopped buying/eating a food product after a food incident, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June -July 2007
  • Figure 29: length of time taken to return to eating a product, June-July 2007
  • Figure 30: length of time taken to return to eating a product, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June-July 2007
• Confidence in food safety
  • Figure 31: Confidence rating of UK food safety, 2007
  • Figure 32: Confidence rating of UK food safety, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, 2007
  • Figure 33: measures to give more confidenece in food safety, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June-July 2007
  • Figure 34: Measures that would have given more confidence in food safety, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June-July 2007
  • Figure 35: Number of different measure that would give more confidence in food safety, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, commercial TV viewing, supermarket usage and TV reception, (row %), June-July 2007
  • Figure 36: Number of different measures that would give more confidence in food safety, by confidence rating in UK food safety (col %), June-July 2007
  • Figure 37: Number of different measures that would give more confidence in food safety, by types of measures that would add confidence in UK food safety (col %), June-July 2007
• The Consumer -- Identifying consumer typologies
  • Figure 38: Food incidents typologies, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, commercial TV viewing, supermarket usage and TV reception (row %), June-July 2007
  • Figure 39: Food incidents typologies, by types of products typically bought whilst shopping (col %), June-July 2007
  • Figure 40: Food incidents typologies, by behaviour regarding shopping for premium foods (col %), June-July 2007
  • Figure 41: Food incidents typologies, by behaviour regarding shopping for economy/budget foods (col %), June-July 2007
  • Figure 42: Food incidents typologies, by how often consumers buy different kinds of premium foods (col %), June-July 2007
  • Figure 43: Food incidents typologies, by attitudes towards grocery shopping (col %), June-July 2007
  • Figure 44: Food incidents typologies, by confidence rating in a food incident (col %), June-July 2007
  • Figure 45: Food incidents typologies, by food avoidance in a food incident (col %), June-July 2007
  • Figure 46: Food incidents typologies, by approximate length of food avoidance in a food incident (col %), June-July 2007
• Cluster components
  • Figure 47: Food incidents typologies, by attitudes towards food incidents, June-July 2007 (col %)
  • Figure 48: Food incidents typologies, by types and number of types of measures that would add confidence in a food incident, June-July 2007 (col %)