Home Networking and Related Hardware - US - November 2007

Table of Contents

• Scope and Themes
• What you need to know
• In-depth analysis
• Definition and methodology
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• Snapshot of the market
• Principal factors driving the home networking market
• More consumers are connected and networked
• Age and gender determine how networks are used and maintained
• Many devices are connected to the network
• What the future holds
• Market Drivers
• Demographic considerations
  • Figure 1: Population by age, 2002-12
  • Figure 2: Number of children in households, 2001-06
• Networking and wireless now a part of daily life everywhere
  • Figure 3: Ownership of, or subscription to, wireless products/services, by age, June 2006
• Computer-based entertainment content-sharing drives demand for home networks
  • Figure 4: Most popular websites, October 2007
• The quest for convergence drives wireless living
• The home office and the virtual work force
• Technological developments
  • Figure 5: Unit sales and average wholesale price of personal computers, 2001-07
• Market Size and Trends
  • Figure 6: Sales of home networking-related products, at current and constant wholesale prices, 2002-07
  • Figure 7: Sales of home networking-related products, at current and constant wholesale prices, 2002-07
• Wireless versus wired
• How Americans are networking
• Triple play
• Sales by segment
  • Figure 8: Sales of home networking equipment, segmented by type, at wholesale prices 2005 & 2007
  • Figure 9: Sales of Internet services, at current and constant prices, 2005 and 2007
• ISPs
  • Figure 10: Sales of Internet services, at current and constant prices, 2003-07
  • Figure 11: Number of households with Internet subscriptions, 2003-07
• Broadband versus dial-up
  • Figure 12: Internet households, by type of service, 2003-07
• Cable versus broadband
  • Figure 13: Households connecting to the Internet by cable, 2006
• Home computers
  • Figure 14: Sales of home computers, at current and constant wholesale prices, 2002-07
• Home printers
  • Figure 15: Sales of home printers, at current and constant prices, 2002-07
• Modems and routers
  • Figure 16: Sales of modems and routers, at current and constant prices, 2002-07
• Routers
• CE devices for entertainment
  • Figure 17: Sales of CE devices for entertainment, at current and constant prices, 2002-07
• Company Profiles
• Consumer preferences
  • Figure 18: Wireless router brand owned or rented, October 2007
  • Figure 19: Wireless router brand owned or rented, by age, October 2007
• Top companies
• Cisco-Linksys
• D-Link
• NetGear
• Belkin
• Buffalo
• Advertising and Promotion
• Overview
• Retailers
• Partners
• Company advertising
• ISPs
• TV ad highlights
• Cisco Systems
  • Figure 20: Cisco Systems, TV ad, 2007
• The Consumer
• Summary
• Internet services
  • Figure 21: Type of home Internet service, by age, October 2007
  • Figure 22: Type of home Internet service, by income, October 2007
  • Figure 23: Type of home Internet service, by race and ethnicity, October 2007
• Who has a home network
  • Figure 24: Has a home network, October 2007
  • Figure 25: Has a home network, by age, October 2007
  • Figure 26: Has a home network, by race and ethnicity, October 2007
  • Figure 27: Has a home network, by household size, October 2007
  • Figure 28: Has a home network, by presence of children in household, October 2007
• Wired or wireless?
  • Figure 29: Type of home network connection, by age, October 2007
  • Figure 30: Type of home network connection, by household income, October 2007
• Setting up the network
  • Figure 31: Involvement in setting up home network, by gender, October 2007
  • Figure 32: Involvement in setting up home network, by employment status, October 2007
• Dealing with network problems
  • Figure 33: Handling home network problems, by gender, October 2007
• Functions of the current or ideal network
  • Figure 34: Doing or would like to do with home network, by age, October 2007
  • Figure 35: Doing or would like to do with home network, by race and ethnicity, October 2007
• The number of devices connected
  • Figure 36: Devices connected to home network, by age, October 2007
  • Figure 37: Devices connected to home network, by age, October 2007
  • Figure 38: Devices connected to home network, by age, October 2007
  • Figure 39: Devices connected to home network, by household income, October 2007
  • Figure 40: Devices connected to home network, by household income, October 2007
  • Figure 41: Devices connected to home network, by household income, October 2007
  • Figure 42: Devices connected to home network, by race and ethnicity, October 2007
  • Figure 43: Devices connected to home network, by race and ethnicity, October 2007
  • Figure 44: Devices connected to home network, by race and ethnicity, October 2007
  • Figure 45: Devices connected to home network, by household size, October 2007
  • Figure 46: Devices connected to home network, by household size, October 2007
  • Figure 47: Devices connected to home network, by household size, October 2007
  • Figure 48: Devices connected to home network, by household size, October 2007
• Rooms of choice
  • Figure 49: Location of computing devices in the home, October 2007
  • Figure 50: Location of entertainment devices in the home, October 2007
• Wireless need replacement intentions
  • Figure 51: Plan on replacing desktop computer with device with built-in wireless technology, October 2007
  • Figure 52: Plans to replace printer with device with built-in wireless technology, October 2007
  • Figure 53: Has replaced wireless router in last 12 months, October 2007
• Future Trends and Market Forecast
• The demographics of home networking
  • Figure 54: Population by age, 2002-12
  • Figure 55: Population, by race and Hispanic origin, 2002-12
  • Figure 56: Median household income by race and Hispanic origin of householder, 2006
• Trends driving home networking
• Trends adversely affecting the growth of home networking
  • Figure 57: Concerns over security, February 2007
• A possible showdown: home networks versus cellular modems
• The establishment of standards
  • Figure 58: Companies which have achieved 802.11n draft 2.0 certifications, November 2007
• Providers
• Market forecast
• Home networking market
  • Figure 59: Forecast total U.S. retail sales of home networking-related products, at current and constant prices, 2007-12
  • Figure 60: Forecast U.S. retail sales of home networking-related products, at current and constant prices, 2007-12
• Home computers
  • Figure 61: Forecast U.S. sales of home computers, at current and constant prices, 2007-12
• Home printers
  • Figure 62: Forecast U.S. sales of home printers, at current and constant prices, 2007-12
• Modems and routers
  • Figure 63: Forecast U.S. sales of modems and routers, at current and constant prices, 2007-12
• CE devices for entertainment
  • Figure 64: Forecast U.S. sales of CE devices for entertainment, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations