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Table of Contents
- Issues in the Market
- Definition
- Consumer research
- Abbreviations
- Market in Brief
- Strong growth...
- ...but could have been even better
- Fruit, vegetables and dairy lead
- Older consumers will pay more, but families buy more
- Multiple sales have caught up with specialists
- French companies dominate
- Convenience, treats and healthy options
- Internal Market Environment
- Key points
- Low French production limits growth
- Figure 1: French organic agriculture, by number of farms and area,
2001-06
- Insufficient distribution is another limiting factor
- Figure 2: Availability of organic fruit and vegetables in French
supermarkets and hypermarkets, 2003-06
- Advertising for summer growth
- New EU regulations
- More vegetables, fruit and fish
- Figure 3: French expenditure on food and non-alcoholic drinks, by type,
2000-05
- Broader Market Environment
- Key points
- Ageing population favours organics
- Figure 4: Trends in French population, by age, 2002-12
- Economic uncertainty restricts sales
- Figure 5: Trends in French PDI, consumer expenditure and GDP, at current
prices, 2002-12
- Unemployment affects consumer confidence
- Figure 6: Trends in French employment, by gender, 2000-05
- More small households
- Figure 7: Trends in number of households in France, by size, 2000-05
- Who' s Innovating?
- Key points
- New launches focus on beverages
- Figure 8: New organic product launches, by country, 2006
- Figure 9: New organic product launches in France, by category, 2006
- Local suppliers and own-labels at the forefront of new product development
- Organic treats
- Convenience is an increasingly important feature
- Quinoa -- a fashionable ingredient
- Potential for organic superfoods
- Market Size and Forecast
- Key points
- Dynamic growth
- Figure 10: French retail value sales of organic food and non-alcoholic
drinks, 2002-07
- Figure 11: Indexed growth in retail value sales of organic foods, by
country, 2002-07
- Figure 12: Annual spend per adult on organic food, by country, 2002 and
2007
- Figure 13: French retail value sales of organic food and non-alcoholic
drinks, by type, 2002-07
- Future potential
- Forecast
- Figure 14: Forecast of French retail value sales of organic food and
non-alcoholic drinks, at current and constant prices, 2007-12
- Annual growth no longer passing the 9% mark...
- ...but this need not be a path of decline
- Factors used in the forecast
- Segment Performance
- Key points
- Fruit and vegetables are number-one choice
- Danone enters the organic dairy sector
- Figure 15: French retail value sales of organic dairy products, by type,
2005-07
- Eggs in one basket
- Beefing up meat production
- Figure 16: French retail value sales of organic meat and poultry, by
type, 2005-07
- Processed foods have taken off
- Figure 17: French retail value sales of selected processed foods, by
type, 2005-07
- More healthy treats
- Soup, salads and soya for healthy eaters
- Best growth in baby food in 2007
- Frozen foods small, but with potential
- Craft bakers dominate bread sales
- Healthy eating drives juice sales
- Figure 18: French retail value sales of organic non-alcoholic drinks, by
type, 2005-07
- Market Share
- Key points
- Organics in local hands
- Own-labels are important
- Danone challenges Triballat
- Figure 19: French manufacturers' retail value shares of organic yogurt
and dairy desserts, 2005-07
- Companies and Products
- Danone
- Distriborg
- Léa Vital
- Le Goût de la Vie
- Pro Natura
- Pural
- Vitagermine
- Channels to Market
- Key points
- Grocery multiples overtake specialist retailers
- Figure 20: French retail value sales of organic food and non-alcoholic
drinks, by outlet type, 2005-07
- Figure 21: French specialist organic retailer chains, 2006
- Own-labels and hard discounters raise their profile
- The Consumer -- Pan-European Overview
- Key points
- Organic fruit and vegetables are the number-one choice
- Figure 22: Organic foods purchased in the last 12 months, by country,
September 2007
- Figure 23: Purchasing of organic foods, by country, September 2007
- Organics meet demand for healthier, higher quality foods
- Figure 24: Reasons for buying organic foods, by country, September 2007
- Food miles of some concern
- Figure 25: Attitudes towards organic vs non-organic foods, by country,
September 2007
- Higher prices are the biggest turnoff
- Figure 26: Reasons for not buying organic foods, by country, September
2007
- The Consumer - Purchasing and Attitudes
- Key points
- Who buys organic food
- Figure 27: Types of organic food bought in last 12 months, France,
September 2007
- Figure 28: Types of organic food bought in last 12 months, by gender,
age, income and presence of children, France, September 2007
- Reasons for buying -- health benefits outweigh quality
- Figure 29: Reasons for buying organic foods, France, September 2007
- Figure 30: Reasons for buying organic food, by gender, age, income and
presence of children, France, September 2007
- Organic vs food miles
- Figure 31: Attitudes towards organic vs non-organic foods, by gender,
age, income and presence of children, France, September 2007
- Figure 32: Attitudes towards organic vs non-organic foods, by gender,
age, income and presence of children, France, September 2007
- Reasons for not buying organic -- price is biggest disincentive
- Figure 33: Reasons for not buying organic food, France, September 2007
- Figure 34: Reasons for not buying organic foods, by gender, age, income
and presence of children, France, September 2007
- Repertoire -- how many products do people buy
- Figure 35: Organic repertoire, September 2007
- Figure 36: Repertoire, by demographic sub-group, September 2007
- Figure 37: Repertoire, by number of products bought, France, September
2007
- Attitude groups
- Evangelicals (18% of Internet users)
- Foodies (26% of Internet users)
- Well-beings (21% of Internet users)
- Pushed (36% of Internet users)
- Figure 38: Attitude groups, by country, September 2007
- Figure 39: Attitude groups, by demographic sub-group, France, September
2007
- Figure 40: Number of food categories where organics are bought, by
attitudinal groups, France, September 2007
- The Consumer -- Further Attitudes Towards Organics
- Key points
- Just over one in four prepared to pay more for organic foods
- Figure 41: Attitudes towards food, by country, 2006
- Figure 42: Trends in attitudes towards food in France, 2002-06
- Older age groups prefer organic and free range
- Figure 43: Attitudes towards food in France, by demographic sub-group,
2006
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