Abstract
The German organic food and drinks market continues to grow at double digit rates; in 2007, overall sales are estimated to reach €5.2 billion, up 12% on 2006. The growth, which comes despite falling prices, can be attributed to several factors: the increasing presence of conventional grocery stores, which now take half of value sales; the spread of organic supermarkets; an expanding product range addressing contemporary consumer needs, such as convenience, taste and functionality; and a growing number of middle-aged and elderly Germans, who tend to favour organics. The large dairy and small drinks sectors have performed best since 2005, growing by 52% and 71%, respectively. The market is expected to evolve further: the currently still high price premium is likely to diminish, and products will become ever more sophisticated and varied.
This report covers the retail market for organic food and non-alcoholic drinks, produced according to organic principles and standards. This includes fruit and vegetables, meat and poultry, dairy products, fish and seafood, eggs, prepared foods and groceries, cereal products, baby and toddler foods, infant formula, soft drinks, and beverages such as tea and coffee. It includes organic foods that are fresh, frozen or ambient.
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