Abstract
The Italian market for organic food and non-alcoholic drinks is estimated at €1.7 billion in 2007, a rise of 8.5% on 2006. This is the best performance since 2003, after which sales became stagnant, even declining in some sectors, after years of double-digit growth.
Although Italy is one of the largest organic producer countries in Europe, the domestic market remains small in comparison to countries like Germany and the UK. In Italy, organics have limited mainstream appeal, with the typical organic shopper aged 35-55, with a high level of education and income, and living in the North. Having children also increases the tendency to buy organic.
This report covers the retail market for organic food and non-alcoholic drinks, produced according to organic principles and standards. This includes fruit and vegetables, meat and poultry, dairy products, fish and seafood, eggs, prepared foods and groceries, cereal products, baby and toddler foods, infant formula, soft drinks, and beverages such as tea and coffee. It includes organic foods that are fresh, frozen or ambient.
View Cart
