Dining Room Furniture - UK - November 2007

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• Market in decline
• Housing and social factors
• Specialists under pressure
• UK manufacturers under pressure
• Future trends
• Internal Market Environment
• Key Points
• Housing market performance
  • Figure 1: Average completion price and number of household transactions, 2002-07*
• Staying put
  • Figure 2: Length of time in present home, 2003-07
• Changing household designs
  • Figure 3: Number of living rooms (including dining rooms) in home, 2003-07
• Conflicting cultural trends
  • Figure 4: Agreement with selected lifestyle statements, 2003-07
• Changing face of the kitchen
• Eco dining
• Broader Market Environment
• Key Points
• AB socio-economic status growing
  • Figure 5: changes in socio-economic status, 2002-12
• Ageing population
  • Figure 6: Changes in the UK demographic profile, by age, 2002-12
• Smaller households
  • Figure 7: GB Household size, 2002-12
• Competitive Context
• Key Points
• Furniture a lower priority
  • Figure 8: Breakdown of total considered expenditure, 2006
  • Figure 9: Percentage change in total considered expenditure by sub-sector, 2002-06
• The poor relation
  • Figure 10: UK retail sales value of furniture by type, 2003, 2005 and 2007
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key Points
• Declining market
  • Figure 11: UK value sales of dining room furniture, 2002-07
• The future
• Forecast
  • Figure 12: Forecast of UK value sales of dining room furniture, at current and 2007 prices, 2007-12
• Decline in Key triggers in buying dining room furniture
• Factors used in the forecast
• Segment Performance
• Key Points
• Quality improvements boost self-assembly
  • Figure 13: UK retail sales of dining room furniture, by method of assembly, 2003-07
• A more flexible approach
  • Figure 14: UK retail sales of dining room furniture, by piece, 2003-07
• Companies and Products
• Ercol Furniture
• Morris Furniture Group
• H.J. Berry
• JDP Furniture Group
• James H. Sutcliffe & Sons Ltd
• Vale Upholstery
• Other suppliers
• Argos
• DFS
• IKEA
• MFI Furniture Group/Galiform plc
• Brand Communication and Promotion
• Key Points
• Dining
  • Figure 15: Main monitored media advertising spend on lounge and dining room furniture, 2003-06
• National retailers lead the way
  • Figure 16: Main monitored media advertising spend on dining room furniture, by advertiser, 2002-07
• The power of the press
  • Figure 17: Main monitored media advertising spend on dining room furniture by major advertisers, by media 2002-07
• UK manufacturers fighting back
• Channels to Market
• Key Points
• Changing distribution
  • Figure 18: UK retail sales of dining room furniture, by type of outlet, 2003-07
• Specialists under threat
• Established non-specialists losing share
• Grocery multiples muscling in
• New distribution channels are picking up share
• Consumer -- Ownership and Purchase Attitudes
• Ownership
  • Figure 19: Household ownership of dining room furniture, 2006-07
• Fewer first-time buyers
  • Figure 20: First time buyer and bought as replacement, 2006-07
• Quality over quantity
  • Figure 21: Household expenditure on dining room furniture bought new in the last 12 months, 2006 and 2007
• Marriage and moving home the key triggers
  • Figure 22: Ownership of dining room furniture, by life events experienced in the last 12 months, 2007 (row %)
• Space to dine
  • Figure 23: Number of living rooms (including dining rooms) in home by ownership of dining room furniture, 2007 (column %)
• Appendix
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 28: Length of time in present home, 2003-07
  • Figure 29: Length of time in present home, by demographic sub-group, 2007
  • Figure 30: Agreement with selected lifestyle statements, by demographic sub-group, 2007
  • Figure 31: Agreement with selected lifestyle statements, by demographic sub-group, 2007
• Broader market environment
  • Figure 32: Average household size, owner occupation, average completion price, number of household transactions, and average years between moves, 2002-07
  • Figure 33: Forecasted average household size, owner occupation, avergae completion price, number of household transactions and average years between moves, 2007-12
• Consumer -- ownership and purchase attitudes
  • Figure 34: Household ownership of dining room furniture, by demographic sub-group, 2007
• Consumer -- usage and attitudes
  • Figure 35: Availability of dining areas at home, by demographic sub-group, September 2007
  • Figure 36: Location at home for having main/evening meal, by demographic sub-group, September 2007
  • Figure 37: Usage of dining areas, by demographic sub-group, September 2007
  • Figure 38: Key factors involved in purchasing dining room furniture by demographic sub-group, September 2007
• Consumer -- further analysis
  • Figure 39: Dining area groups by demographics (row %)
  • Figure 40: Dining area groups by where people eat their main meal at home (col %)
  • Figure 41: Dining area groups by first and second factors considered when buying new dining room furniture (col %)