Abstract
The cookware market has been on an upward trajectory, fueled by a healthy housing market, lower cost options, a wider range of retail outlets, and the expanding influence of the media. This report paints a clear picture of today' s cookware industry, detailing the steps that will be necessary to keep consumers engaged going forward.
This report covers issues such as:
- Demographic and economic factors driving the market, currently and going forward
- How America' s lifestyles and eating habits impact the choices they make for cookware
- What suppliers are producing, what consumers are buying, and why
- Where consumers shop most for their cookware, and what needs to be done to retain interest at retail level
- What promotions are being utilized, and where there are opportunities to reach more potential customers
The future of the cookware market looks bright, as Echo Boomers, who hold more traditional values than Gen Xers, are likely to boost sales in the coming years.
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