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Table of Contents
- Scope and Themes
- What you need to know
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The influence of media
- Higher incomes and housing
- Cooking in the home is on the decline
- Cooking for more than one
- Age plays a significant role in market participation
- Women in the kitchen
- Hispanics and family cooking
- Safety of non-stick coatings
- The leading names in cookware
- Where cookware is sold
- Promotional efforts could use a boost
- The cookware consumer
- What' s in store?
- Market Drivers
- Home ownership peaked, and fell
- Figure 1: Sales of existing and new single-family homes, 2001-07
- Figure 2: U.S. home ownership, 1999-2006
- Figure 3: Home moves, purchase of new home and first home ownership,
profile by age and marital status, 2006
- Higher income households on the rise
- Figure 4: Number of households per income group, 2000 and 2005
- Celebrity chefs/reality shows target mainstream
- Figure 5: Attitudes towards cookware, cooking and cooking shows,
September 2007
- Weddings, marriage and family
- Figure 6: Marriages in the U.S., 2001-05
- Figure 7: Types of items on wedding gift registries, by age, October 2006
- Figure 8: Persons 15 and older who are or were married, 1960-2005
- Figure 9: Estimated median age at first marriage, by gender, 1890-2006
- Competition from meals that don' t need cooking
- Figure 10: Sources of evening meals, June 2006
- Figure 11: Sales (current prices) in fast casual and family/mid-scale
restaurants in the U.S., 2004-06
- Figure 12: Convenience food purchases, February 2006
- Figure 13: Price per serving for representative meals at Dinners Ready,
July 2007
- But those feeling the pinch are eating out less
- Figure 14: Trying to cut down restaurant spending (various reaons), by
gender, age, household income and presence of children, July 2007
- Figure 15: Methods for cutting back on restaurant spending, July 2007
- Age is a primary consideration
- Figure 16: Number of meals eaten outside the home, by meal type, by age,
June 2006
- Figure 17: Attitudes and behaviors regarding food and cooking, by age,
May 2007
- Figure 18: Degrees of cooking enthusiasm, by age, April 2006
- Women and children first
- Figure 19: Cooking for fun, by gender, 2006
- Figure 20: Women' s labor force participation, 1975-2006
- Focus on Hispanics
- Figure 21: Cooking for fun, by gender and Hispanic origin, 2006
- Figure 22: Opinions about home cooking, all Hispanics, April-May 2006
- Market Size and Trends
- Figure 23: Total U.S. retail sales of cookware, bakeware and kitchen
cutlery, at current and constant prices, 2002-07
- Market trends
- A collection to match every kitchen
- What' s in a pan?
- Figure 24: Attitudes towards cookware, cooking and cooking shows,
September 2007
- Charitable cookware
- Market Segmentation
- Overview
- Figure 25: Sales of cookware and kitchen cutlery, segmented by type,
2005 and 2007
- Cast iron, POI, and copper
- Figure 26: Retail sales of cast iron, POI, and copper cookware, at
current and constant prices, 2002-07
- Aluminium
- Figure 27: Retail sales of Aluminium cookware, at current and constant
prices, 2002-07
- Stainless steel
- Figure 28: Retail sales of stainless steel cookware, at current and
constant prices, 2002-07
- Kitchen cutlery
- Figure 29: Retail sales of kitchen cutlery, at current and constant
prices, 2002-07
- Bakeware
- Figure 30: Retail sales of bakeware, at current and constant prices,
2002-07
- Supply Structure
- Overview
- Chantal
- Le Creuset of America
- Lodge Manufacturing
- Newell Rubbermaid
- Nordic Ware
- Group SEB
- Tramontina
- World Kitchen, LLC
- Meyer
- Cookware
- Bakeware
- Cutlery
- Brands of cutlery purchased
- Figure 31: Brands of cutlery purchased, by topline, September 2007
- Advertising and Promotion
- Introduction
- Internet and email
- Figure 32: Attitudes and opinions of cooks, by age, April 2006
- Prize packages
- Bonus with purchase
- Magazines
- Television show tie-ins
- Figure 33: Calphalon advertisement
- Retail Distribution
- Overview
- Figure 34: Retail sales of cookware and kitchen cutlery, by channel,
2004-06
- Mass merchandisers
- Figure 35: U.S. mass merchandiser sales of cookware, 2002-06
- Alternative channels
- Figure 36: U.S. alternative channel sales of cookware, 2002-06
- Department stores
- Figure 37: U.S. department store sales of cookware, 2002-06
- Other channels
- Figure 38: U.S. "other channel" sales of cookware, 2002-06
- Supermarkets
- Figure 39: U.S. supermarket sales of cookware, 2002-06
- Where consumers shop
- Figure 40: Where cookware, bakeware, cutlery and microwave cookware was
purchased, September 2007
- Figure 41: Where cookware was purchased, by type of cookware, September
2007
- Figure 42: Where bakeware was purchased, September 2007
- Figure 43: Where knives were purchased, September 2007
- Figure 44: Where microwave cookware was purchased, September 2007
- The Consumer
- Summary
- Cookware items: bought for the first time, to replace an old one, bought
or received as a gift
- Figure 45: Items of cookware, bakeware or cutlery bought or received as
a gift, by form of acquisition, September 2007
- Figure 46: Items of cookware, bakeware or cutlery bought as a first-time
purchase, September 2007
- Figure 47: Items of cookware, bakeware or cutlery bought as replacement
purchase, September 2007
- Figure 48: Items of cookware, bakeware or cutlery bought for someone
else, September 2007
- Frequency of cookware and bakeware use
- Figure 49: Frequency of cooking that involves cookware, by topline and
gender, September 2007
- Figure 50: Frequency of cooking that involves cookware, by age,
September 2007
- Figure 51: Frequency of cooking that involves cookware, by marital
status, September 2007
- Figure 52: Frequency of cooking that involves cookware, by presence of
children, September 2007
- Figure 53: Frequency of cooking that involves cookware, by employment
status, September 2007
- Cookware, bakeware or cutlery purchased or received
- Figure 54: Types of cookware, bakeware or cutlery bought and/or received
as a gift, by gender, September 2007
- Figure 55: Types of cookware, bakeware or cutlery bought and/or received
as a gift, by age, September 2007
- Figure 56: Types of cookware, bakeware or cutlery bought and/or received
as a gift, by household income, September 2007
- Figure 57: Types of cookware, bakeware or cutlery bought and/or received
as a gift, by race/Hispanic origin, September 2007
- Figure 58: Types of cookware, bakeware or cutlery bought and/or received
as a gift, by marital status, September 2007
- Figure 59: Types of cookware, bakeware or cutlery bought and/or received
as a gift, by presence of children, September 2007
- Attitudes towards cookware, cooking and cooking shows
- Figure 60: Attitudes towards cookware, cooking and cooking shows,
September 2007
- Figure 61: Attitudes towards cookware, cooking and cooking shows, by
age, September 2007
- Figure 62: Attitudes towards cookware, cooking and cooking shows, by
race/Hispanic origin, September 2007
- Figure 63: Attitudes towards cookware, cooking and cooking shows, by
presence of children, September 2007
- Reasons for purchasing cookware, bakeware or cutlery
- Figure 64: Reasons for purchase of cookware, bakeware or cutlery, by
age, September 2007
- Figure 65: Reasons for purchase of cookware, bakeware or cutlery, by
marital status, September 2007
- Figure 66: Reasons for purchase of cookware, bakeware or cutlery, by
employment status, September 2007
- Future and Forecast
- Future trends
- Introduction
- The Echo Boom generation holds promise
- Figure 67: Generations, 2002-12
- "BFY" and better for the earth non-stick coatings
- No next "big thing" (beyond non-stick)
- Beyond The Food Network; pop culture influence on sales
- Interest in ethnic cooking spurs on cooking
- Figure 68: Purchases of ethnic foods, by food type, July 2007
- Figure 69: Types of meals served at home, all respondents and cohorts,
July 2007
- Hispanic market growing and receptive
- Figure 70: Population by race and Hispanic origin, 2002-12
- Market forecast
- Cookware market
- Figure 71: Forecast of total U.S. retail sales of cookware, bakeware and
kitchen cutlery, at current and constant prices, 2007-12
- Figure 72: Forecast of retail sales of cookware, bakeware and kitchen
cutlery, at current and constant prices, 2007-12
- Cast iron, POI, and copper
- Figure 73: Forecast of U.S. sales of cast iron, POI, and copper
cookware, at current and constant prices, 2007-12
- Aluminum
- Figure 74: Forecast of U.S. sales of aluminum cookware, at current and
constant prices, 2007-12
- Stainless steel
- Figure 75: Forecast of U.S. sales of stainless steel cookware, at
current and constant prices, 2007-12
- Kitchen cutlery
- Figure 76: Forecast of U.S. sales of kitchen cutlery, at current and
constant prices, 2007-12
- Bakeware
- Figure 77: Forecast of U.S. sales of bakeware, at current and constant
prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
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