Italian Foods - UK - November 2007

Table of Contents

• Issues in the Market
• Main report themes
• Definition
• Market in Brief
• Market growing, steady but surely
• Own-label and multiple grocers dominate
• Pile it high, sell it low
• Be adventurous -- but play it safe
• Organic growth
• Internal Market Environment
• Key points:
• Convenience is key
  • Figure 1: Agreement with selected lifestyle statements, 2003-07
• Home-cooked
  • Figure 2: Types of ready meals used, 2007
• It' s a family affair
• A passion for Italy
• Green issues
  • Figure 3: Agreement with selected lifestyle statements, 2003-07
• Carbon footprints
• Eat, drink and be healthy
  • Figure 4: Agreement with selected lifestyle statements, 2003-07
• Merchandising space saturated
• Broader Market Environment
• Key points:
• Time-poor
• Trade up
  • Figure 5: Forecast adult population trends, by socio-economic group, 2002-12
• An authentic education
  • Figure 6: Eating out pasta and pizza market, at current and constant prices, 2000-05
• Food or fuel
• Household size
  • Figure 7: UK household size, 2002-12
• Packed with passion
• Competitive Context
• Key points:
• A world of flavour
  • Figure 8: UK retail sales of international cuisines, 2006 and 2007
• Home-grown hangs in
• Takeouts and restaurants
  • Figure 9: The UK eating out market*, by segment, 2002-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points:
• Market growing, steady but surely
  • Figure 11: UK retail sales of Italian foods, by value, 2002-07
• The future
• Forecast
  • Figure 12: Forecast of UK retail sales of Italian foods, by value, at current and 2007 prices, 2007-12
• Versatility of Italian food secures its success
• Factors used in the forecast
• Segment Performance
• Key points:
• A market of many segments
  • Figure 13: UK retail sales of Italian food, by segment, by value, 2003-07
• Pizza
  • Figure 14: UK sales of pizza, by type, 2006
• Pasta and pasta-based meals
  • Figure 15: UK retail sales of pasta, by value, 2007
• The future for pasta
• Italian pasta sauces
  • Figure 16: UK retail sales of Italian pasta sauces, by value, 2002-07
  • Figure 17: Chilled v ambient/wet sauces, 2002-07
• On the sauce
• Simply the best
• Squashed tomato
• Promotion over provenance
• A healthy future
• Risotto rises
  • Figure 18: UK retail sales of all risotto products (ready-made, ambient and rice), by value, 2003-07
• Olive oil
  • Figure 19: UK retail sales of olive oil, by value, 2002-07
• Healthy growth
• Prices expected to rise
• Spray it again
  • Figure 20: Growth in olive oil variant and reason, 2006-2007
• Italian bread
  • Figure 21: UK retail sales of italian bread, by value, 2002-07
• A rising success
  • Figure 22: The Italian bread story
• Flavour of the month
• Rise to the challenge
• Italian cheese
• Big cheese getting bigger
  • Figure 23: UK retail sales of Italian cheese, by value, 2002-07
• PDO keeps it real
  • Figure 24: The growth in the Italian cheese market, 2006-07
  • Figure 25: PDO of most popular Italian cheese
• Convenience is key
• A taste of things to come
• On-the-go food
• Italian meats
  • Figure 26: UK retail sales of Italian meats, by value, 2002-07
• Tiered offering
• Authenticity
• Looking forward
• Other Italian groceries
  • Figure 27: UK retail sales of other Italian foods, by segment, 2003-07
• Olives
  • Figure 28: UK retail sales of Italian olives, by type, 2007
• Tomatoes
• Moving into a limited supply
• Desserts and cakes
• Bring out the biscuits
• Market Share
• Key points:
• No obvious Italian market leader
• Pasta sauce
  • Figure 29: Brand shares in the UK Italian sauces market, 2005 and 2007
• Niche players can enter the market
• Olive oil
  • Figure 30: Brand shares of the UK olive oils sector, by value, 2005 and 2007
• Big brands come into the game
  • Figure 31: Branded and own-label share of Italian food, by category, 2007
• Companies and Products
• Key point:
  • Figure 32: Examples of suppliers to the Italian food market, 2007
• Pasta and pasta sauces
• Masterfoods (Mars UK)
• Princes Limited
• Pastificio Rana
• Risotto
• Gallo UK
• Olive oil
• Filippo Berio
• Cheese
• Lactalis
• Bread
• Maple Leaf Bakery UK -- opportunity to grow
• Pizza
• Northern Foods -- A recipe for success
• Meats
• Fiorucci Group
• Desserts
• Avilton Foods
• Brand Communication and Promotion
• Key points:
• Big brands -- big spenders
• Pasta sauces back NPD
  • Figure 33: Main monitored adspend by brand -- pasta sauce, 2002-07*
  • Figure 34: Adspend compared to sales ratio -- pasta sauce, 2002-07
• Olive oil heats up
  • Figure 35: Adspend vs market size growth -- olive oil, 2003-07
• Advertising themes
• Family values
• The face of Dolmio
  • Figure 36: Promotions in the Italian food market, 2007
• Channels to Market
• Key points:
• Omnipotent multiples
  • Figure 37: UK retail sales of Italian foods, by type of outlet, 2003-07
• Premium offerings
• Worlds apart
• Marks & Spencer
• Speciality and fine food sourcing
• Wish you were here?
• Cutting out the middleman
• Online
• Italian coffee house/restaurant opportunity
• The Consumer -- Cooking Habits
• Key points:
• The love of cooking
  • Figure 38: Consumer attitudes towards cooking, June 2007
• Fresh appeal
• It' s a healthy affair
• A sense of Adventure
• Caution -- handle with care
• Snack time!
• The Consumer -- What' s Cooking
• Key points:
• Convenience or converts
  • Figure 39: Italian food eaten/used at home in the last three months, June 2007
• Pizza takes the largest slice
• Pasta for the family
• Multipurpose ingredients
• Hard cheese market
• A taste for adventure
• Number of categories bought from
  • Figure 40: Number of types of Italian foods bought/used in the last three months, July 2007
• Appendix
• Advertising data
• Abbreviations
• Internal market environment -- detail
  • Figure 43: Agreement with selected lifestyle statements, 2003-07
  • Figure 44: Usage of ready meals (chilled or frozen) in the last 12 months, 2003-07
• Broader market environment -- detail
  • Figure 45: Working population of women, 2002-12
  • Figure 46: Top 20 destinations, by number of visits, 2002-05
  • Figure 47: Structure of the UK population, by age and gender, 2002-12
• Competitive context -- Detail
  • Figure 48: Types of restaurants visited in the last three months, 2003-07
• Market segmentation
  • Figure 49: Italian meats volume share, by type, 2007
  • Figure 50: Italian meats' value and growth, by product, 2007
• Cooking Habits -- Detailed Consumer Demographics
  • Figure 51: Consumer attitudes towards cooking, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
  • Figure 52: Consumer attitudes towards cooking, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
• Consumer tastes -- Detailed consumer demographics
  • Figure 53: Italian food eaten/used in the home in the last three months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
  • Figure 54: Italian food eaten/used in the home in the last three months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
  • Figure 55: Italian food eaten/used in the home in the last three months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
  • Figure 56: Italian food eaten/used in the home in the last three months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
• Consumer attitudes -- Detailed consumer demographics
  • Figure 57: Consumer attitudes towards italian food, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
  • Figure 58: Consumer attitudes towards italian food, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, June 2007
  • Figure 59: Number of types of Italian foods bought/used in the last three months, by types of Italian foods bought/used in the last three months, July 2007
  • Figure 60: Number of types of Italian foods bought/used in the last three months, by attitudes towards cooking, July 2007
• Number of types of Italian foods bought/used -- Detailed consumer demographics
  • Figure 61: Number of types of Italian foods bought/used in the last three months, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, July 2007
  • Figure 62: Usage of pasta sauces in the last 12 months, 2007
• Consumer typologies -- Detailed consumer demographics
  • Figure 63: Cooking typologies, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, July 2007
  • Figure 64: Cooking typologies, by number and types of Italian food bought/used in the last three months, July 2007
  • Figure 65: Cooking typologies, by number of types of Italian food bought in the last three months, July 2007
  • Figure 66: Cooking typologies, by attitudes towards Italian food, July 2007