Abstract
After several years of losses, the U.S. airline industry has returned to profitability. In this report, Mintel traces how it happened and provides insight into the important issues affecting the airline market:
- What actions have airlines taken to improve sales and customer satisfaction?
- What factors, positive or negative, are impacting growth?
- Why are the highest income travelers least satisfied with service?
- Which airlines are performing well? Which are leading in consumer complaints?
- How will air traffic safety be addressed to allow for long-term growth?
- How much do the leading airlines spend on advertising and what are the major advertising themes and programs?
- What is the demographic profile of an air traveler? What influences a traveler' s decision in choosing a flight or airline?
Passenger operating revenues, profits, and passenger growth are provided, as are sales by leading airline.
Mintel defines the airline market as ticket sales of U.S.-based commercial scheduled passenger airlines. Cargo and foreign airlines are not the subject of this report, nor are unscheduled or chartered passenger flights. This report focuses on airlines based in the U.S., but also covers international flights booked on U.S. carriers; it excludes activity by U.S. nationals on foreign carriers.
This report contains US IRI InfoScan data.
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