Abstract
The nature of honeymoons is changing. Newlyweds may each be experiencing their first marriage or may be marrying for a subsequent time. Even the definition of the honeymoon gcoupleh has morphed from being primarily heterogeneous to a growing number of single sex couples in committed relationships.
Analysis of emerging population and travel trends combines with Mintel' s exclusively commissioned consumer research to give competitive insight on the honeymoon travel market. Specifically, this report scrutinizes:
- Population trends and the propensity to marry
- Increased access to and experience with travel prior to marriage
- How wedding styles and preferences contribute to honeymoon choices
- Emerging shifts in honeymoon destinations and how much couples are spending
- Influences and factors of importance in selecting honeymoon destinations
- How honeymoons are being researched, planned and financed
For the purposes of this report, a honeymoon is defined as traveling done by a newly married couple occurring specifically as part of marriage tradition. Remarriage honeymoons are included.
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