Abstract
While the scope to grow the volume of television sales is limited, new technologies have enabled manufacturers to offer new features to enhance the value of each television purchase. The technologies now available extend beyond the switch to digital and include various elements of computer technology. The reaction of consumers to the available technologies is crucial to the future growth of the television market.
This report examines the market for colour TV sets retailed in the UK including TVs that include a combined video/DVD.
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