Abstract
The long vacation market is a subset of leisure travel, and follows similar trends in its health, present and future. This report discusses industry shifts enabling price increases, focusing on supplier activity and initiatives. Exclusive consumer survey analysis provides demographic and trending highlights, giving special attention to areas of potential.
Airfare, car rentals and hotels have risen in price, but not necessarily due to an increase in the number of vacationers. As a result, long vacations revenue has not grown substantially. The leisure travel market focuses marketing on weekend and last-minute getaways, while travelers are often forced to become self-reliant when booking longer trips.
The market is driven by consumers who combine personal interest with regional exploration, such as in culinary and adventure travel. Wealthy travelers are a major component of the luxury aspect of long vacations, such as resorts or timeshares. But low-wage earners also participate, taking fewer long vacations but spending more on each trip.
For the purposes of this report, a long vacation is defined as a domestic trip of at least five nights with one or more nights of paid accommodation. The analysis focuses on commercial accommodation for hotels, motels, and bed and breakfasts. In addition, self-catering accommodations such as cabins and timeshares will be discussed.
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