Sugar and Sweeteners - US - November 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Resources used for the consumer sections
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market worth nearly $4 billion; white sugar struggling
• Home baking supports the market
• From functional to flavors: opportunities for the market
• Private labels are powerful in the category
• A third of bakers willing to pay more for natural sugar
• Four in ten bakers see no difference betweens brands of sugar
• Sweet and kind sources of sugar
• Market expected to reach $4.3 billion by 2012
• Market Drivers
• Home baking
  • Figure 1: Reasons for not eating ready-to-eat cakes or pies, July 2007
• Issues related to health and wellness
• Diabetes
• Overweight, obesity, and diet
  • Figure 2: Percentage of population who are overweight or obese, by age, 1971-2004
  • Figure 3: Interest in eating plans/diet trends, April-May 2006
• Childhood obesity rates continue to rise
  • Figure 4: Incidence of being overweight, 6-19 year olds, 1976-2000
  • Figure 5: Usage of specific sugar-free products by teenagers, January-September 2006
• Perceived safety of sugar substitutes
• Numerous innovations but none packs a major punch
  • Figure 6: Types of sweeteners used in baking, by age, September 2007
• Will stevia be the next big thing?
• Sugar and sweetener prices rise
  • Figure 7: Price per pound in FDM channels, excluding Wal-Mart, 2002-06
• Market Size and Trends
• Market size
• Figure 8: Total U.S. retail sales of sugar and sugar substitutes, at current and constant prices, 2002-07
• Market trends
  • Figure 9: New product releases in sugar and sweeteners, 2002-07
  • Figure 10: Nature' s Family Sun Crystals from McNeil Nutritionals, 2007
  • Figure 11: XyloSweet Xylitol Sweetener from Xlear, 2007
  • Figure 12: Splenda Flavors for Coffee from McNeil Nutritionals, 2007
  • Figure 13: Martha Stewart Sanding Sugars Kit from CK Products, 2007
• Market Segmentation
• Introduction
  • Figure 14: FDM sales of sugar and sugar substitutes, segmented by type, 2005 and 2007
• White granulated sugar
  • Figure 15: FDM sales of white granulated sugar, at current and constant prices, 2002-07
• Syrup and molasses
• Figure 16: FDM sales of syrup and molasses, at current and constant prices, 2002-07
• Sugar substitutes
  • Figure 17: FDM sales of sugar substitutes, at current and constant prices, 2002-07
• Honey
• Figure 18: FDM sales of honey, at current and constant prices, 2002-07
• Brown/powdered/flavored sugar
  • igure 19: FDM sales of brown/powdered/flavored sugar, at current and constant prices, 2002-07
• Supply Structure
• Foreign trade
• Companies and brands
  • Figure 20: Manufacturer FDM sales of sugar and sweeteners in the U.S., 2006 and 2007
• White granulated sugar
  • Figure 21: Manufacturer brand FDM sales of white granulated sugar in the U.S., 2006 and 2007
• Syrup and molasses
  • Figure 22: Manufacturer brand FDM sales of syrup and molasses in the U.S., 2006 and 2007
• Sugar substitutes
  • Figure 23: Manufacturer brand FDM sales of sugar substitutes in the U.S., 2006 and 2007
• Honey
  • Figure 24: Manufacturer brand FDM sales of honey in the U.S., 2006 and 2007
• Brown/powdered/flavored sugar
  • Figure 25: Manufacturer brand FDM sales of brown/powdered/flavored sugar in the U.S., 2006 and 2007
• Advertising and Promotion
• The Sugar Association
  • Figure 26: Television ad for sugar, 2007
• McNeil Specialty Products, Inc. (Splenda)
  • Figure 27: Television ad for Splenda--breakfast, 2007
  • Figure 28: Television ad for Splenda--fruit punch, 2007
• Cumberland Packaging Corp.
  • Figure 29: Television ad for Sugar in the Raw, 2007
  • Figure 30: Television ad for Sweet ' n Low, 2007
• Retail Distribution
• Introduction
  • Figure 31: U.S. retail sales of sugar and sweeteners by channel, 2005 and 2007
• The Consumer: Usage of Sugar and Sweeteners
• Summary
• Household usage of white granulated sugar
  • Figure 32: Household usage of white granulated sugar, January-October 2006
• Brands of white granulated sugar used by households
  • Figure 33: Brands of white granulated sugar used by household, January-October 2006
• Amount of white granulated sugar used by households
  • Figure 34: Amount of white granulated sugar used by household, January-October 2006
• Household usage of sugar substitutes
  • Figure 35: Household usage of sugar substitutes, January-October 2006
• Brands of sugar substitute used by households
  • Figure 36: Brands of sugar substitute used by households, January-October 2006
• Household usage of pancake and table syrup
  • Figure 37: Household usage of pancake and table syrup, January-October 2006
• Types of pancake and table syrup used by households
  • Figure 38: Type of pancake and table syrup used by households, January-October 2006
• Brands of pancake and table syrup used by households
  • Figure 39: Brands of pancake and table syrup used by households, January-October 2006
• Amount of pancake and table syrup used by households
  • Figure 40: Amount of table syrup used by households, January-October 2006
• Personal usage of sugar and other sweeteners
  • Figure 41: Types of sweeteners used in food and beverages, by age, September 2007
  • Figure 42: Types of sweeteners used in food and beverages, by household income, September 2007
• Baking with sweeteners
  • Figure 43: Types of baked goods personally made by respondents, by age, September 2007
• Types of sweeteners used in baking
  • Figure 44: Types of sweeteners used in baking, by age, September 2007
• The Consumer: Attitudes and Opinions about Sugar and Sweeteners
• Summary
• Attitudes and opinions of respondents who bake with sugar
  • Figure 45: Opinions about brands of sugar, by age, September 2007
• Opinions about specialty sugars
  • Figure 46: Opinions about purchasing different types of sugar, by age, September 2007
• When to use sugar substitutes
  • Figure 47: Sugar substitute usage situations, by age, September 2007
• Preferred packaging for sugar substitutes
  • Figure 48: Preferred packaging for sugar alternatives, September 2007
• Reasons for choosing a sugar substitute
  • Figure 49: Reasons for choosing a sugar substitute, by age, September 2007
• Attitudes towards the phrase "sugar substitute" vs. "artificial sweetener"
  • Figure 50: Opinions about sugar substitutes and artificial sweeteners, September 2007
• Future and Forecast
• Future trends
• Functional sweeteners
  • Figure 51: Interest in new sweetener products, by age, September 2006
• Sweet medicine
• Sweet and kind sources of sugar
• Market forecast
• Sugar and sugar substitutes
  • Figure 52: Forecast of total U.S. sales of sugar and sugar substitutes, at current and constant prices, 2007-12
• White granulated sugar
  • Figure 53: Forecast of U.S. FDM sales of white granulated sugar, at current and constant prices, 2007-12
• Syrup and molasses
  • Figure 54: Forecast of U.S. FDM sales of syrup and molasses, at current and constant prices, 2007-12
• Sugar substitutes
  • Figure 55: Forecast of U.S. FDM sales of sugar substitutes, at current and constant prices, 2007-12
• Honey
  • Figure 56: Forecast of U.S. FDM sales of honey, at current and constant prices, 2007-12
• Brown, powdered, or flavored sugar
  • Figure 57: Forecast of U.S. FDM sales of brown, powdered, or flavored sugar, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations