British on Holiday at Home - UK - December 2007

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market In Brief
• Negative mindset
• Strong competition
• Spain drain
• Weather wobbles
• Wait and see
• Mixed signals
• Going inland
• But we still like to be beside the seaside
• Viral behaviour
• Falling families
• Acting on impulse
• Internal Market Environment
• Key points
• Low-cost challenge
  • Figure 1: Scheduled passengers carried by main low-cost airlines, 2002-06
  • Figure 2: Passenger growth at UK airports, 1996-2006
• Out in the sticks
• Taxing matters
• Carbon costs
• Rip-off Britain
• An inspector calls
• Quality control
• Broader Market Environment
• Key points
  • Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
• Tightening belts
• Lifestyle choice
  • Figure 4: UK spending priorities, January 2007
• Bucking the trends
  • Figure 5: Trends in the age structure of the UK population, by gender, 2002-12
• Older opportunities
  • Figure 6: Forecast adult population trends, by lifgestage, 2002-12
• Upmarket shift
  • Figure 7: Forecast adult population trends, by socio-economic group, 2002-12
• Britain surfs but oldies stay offline
  • Figure 8: Internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group and age, 2002-06
• Winds of change
  • Figure 9: Average annual temperatures in Central England, 1900-2006
• Polewards shift
• Icons of England
  • Figure 10: ICONS Project -- selected icons as at October 2007
• Competitive Context
• Key points
• Overseas expansion
  • Figure 11: Domestic vs overseas holidays, 2002-12
• The holiday pound
  • Figure 12: Domestic and overseas holidays expenditure, 2002-12
• Fragmenting destinations
  • Figure 13: Outbound holiday visits, by region visited, 2001-06
• In for the long-haul
• Hola Spain, au revoir France
  • Figure 14: Most popular destinations for UK holidaymakers, 2001 and 2006
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Past and present
  • Figure 15: Domestic holidays volume and expenditure, 2002-12
• Future
• Soggy middle ground
• Market Segmentation
• Key points
  • Figure 16: Holiday taken in the UK in the last 12 months, 2002-07
• Multiple breaks multiply
• Short shift
  • Figure 17: Short versus long holidays, 2002-07
  • Figure 18: Adults who have taken a holiday in the UK in the last 12 months, by number of holidays taken abroad, 2004-07
• Market for all seasons
  • Figure 19: Month when last UK holiday began, 2002-07
• Go West
  • Figure 20: Area visited for last domestic holiday, 2002-07
• London calling
• Wild north
• Boost for B&B
  • Figure 21: Type of accommodation used for last domestic holiday, 2002-07
• Drive my car
  • Figure 22: Main method of transport used for last domestic holiday, 2002-07
• Green glimmers
• Lure of the city
  • Figure 23: Type of holiday taken for last UK holiday, 2002-07
• Wellness wags tail
• Demographic shifts
• Distribution
• Key points
  • Figure 24: When booking for last UK holiday was made, 2002-07
• Lead times reduce
• Online info takes off
  • Figure 25: Sources used to get information for last UK holiday, 2002-07
• Multichannel booking
  • Figure 26: Booking method used for last UK holiday, 2003-07
• High street decline
  • Figure 27: How last UK holiday was booked, 2002-07
• Companies and Products
• Key points
• Overview
• VisitBritain
• Self-catering companies
• Butlins
• Warner Leisure Hotels
• Holiday Cottages Group
• Hoseasons
• Hotels
  • Figure 28: Top ten hotel operating companies in the UK, 2007
• Travelodge
• Premier Inn
• Coach holidays
• Shearings Holidays
• Other packaged breaks
• Superbreak
• Niche market operators
• Boating
• Activity
• Domestic Holidaymakers
• Key points:
  • Figure 29: Holidays taken in the last 12 months, 2004-07
• Penetrations remain steady
• UK holidays by demographics
  • Figure 30: Holidaying in the UK, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
• Distinct markets
• ABs drive short break growth
• Happy holidays
  • Figure 31: Ingredients for happy holidays, May 2007
• Gastro travellers
• Exploring the urban jungle
• Domestic Holiday Intentions
• Key points
  • Figure 32: Interest in future holidays in the UK, September 2007
• Yearning for the sea
• Keeping in touch
• Future intentions by demographics
  • Figure 33: Interest in future holidays in the UK, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
• The people' s holiday
• Families go self-catering...
• ...and non-families go uptown
  • Figure 34: Interest in future holidays in the UK, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
• Active families and male adrenaline junkies
• Walking women and trekking third agers
• Singles seek groups