Abstract
The air freshener market has enjoyed significant growth due to higher-priced product introductions and innovative delivery options. A slew of new products (more than 600 in three years) has expanded options for consumers and made a challenging marketplace even more competitive.
Readers of this report will learn how air fresheners can be positioned to capitalize on drawbacks of existing products. Additionally, this report uncovers demographic segments that have yet to purchase air fresheners en masse, and what products might appeal to them.
Some key points analyzed in this report:
- Demographic segments that are purchasing air fresheners and why
- Shortcomings of existing products uncovered by Mintel' s consumer research, such as overpowering scents, scents that do not last, and unattractive air fresheners
- The introduction and growth of higher-end products from retailers such as The Body Shop and Victoria' s Secret
- New products and trends likely to be of interest to consumers, including reed diffusers and air sanitizers that promise to destroy bacteria
- Market drivers that will spur future demand, including “green” and therapeutic products
This report covers air fresheners for use in the home or car, including aerosols, slow-release, plug-in, and potpourri.
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