Ice Cream - UK - December 2007

Table of Contents

• Issues in the Market
• Themes
• Definition
• Ice cream regulations
• Market in Brief
• A fluctuating market
• Blurring lines
• Risky business
• A bright future
• Internal Market Environment
• Key points
• Seasonality
• Weather
  • Figure 1: Average summer temperature and total number of sunshine hours in the UK*, 2002-07
• Other events
• The health factor
  • Figure 2: Agreement with selected lifestyle statements, 2003-07
• The great opportunity -- permissible indulgence
• Ethical angle
  • Figure 3: Agreement with selected lifestyle statements, 2003-07
• Organic and fair trade
• Provenance
• Price of milk
  • Figure 4: Farm gate milk prices, by month, 2002-07*
• Broader Market Environment
• Key points
• More household freezers
  • Figure 5: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, 2003-07
• The rise in ABs
  • Figure 6: Changes in socio-economic status, 2002-07 and 2007-12
• An ageing population
  • Figure 7: Changes in the UK household size, 2002-07 and 2007-12
• Competitive Context
• Key points
• Ice cream as a yogurt
  • Figure 8: Market value for yogurts and fromage frais, 2002-07
• Indulgence is key for success
  • Figure 9: UK retail sales of all chocolate, 2001-06
• Healthy indulgence -- learning from smoothies
  • Figure 10: Retail sales of smoothies, 2001-06
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• An erratic market
  • Figure 13: UK retail sales of ice cream, 2002-07
  • Figure 14: Percentage of change year-on-year in volume and value, 2002-07
  • Figure 15: Volume (m litres) and mean summer temperature* (C), 2002-07
• Value
  • Figure 16: Volume (m litres) and value sales (£ million), 2002-07
• Price per litre
  • Figure 17: Price (£) per litre, 2002-07
• The future
• Forecast
• Total Ice cream market
  • Figure 18: Forecast of UK retail sales of ice cream, by volume and value, at current and 2007 prices, 2008-12
• Take home ice cream
  • Figure 19: Forecast of UK retail sales of take home ice cream by volume and value, at current and 2007 prices, 2008-12
• Impulse ice cream
  • Figure 20: Forecast of UK retail sales of impulse ice cream, by volume and value, at current and 2007 prices 2008-12
• Factors used in the forecast
• Segment Performance
• Key points
  • Figure 21: UK retail sales of ice cream market, by sector, 2004-07
• Take-home
  • Figure 22: UK retail sales of take-home ice cream, by volume and value, 2002-07
• Volume
  • Figure 23: UK retail sales of take-home ice cream, by segment, 2004-07
• Handheld Multipacks
• Standard and bulk
• Premium
• Luxury
• Healthy option
• Impulse ice cream
  • Figure 24: UK retail sales of impulse ice cream, 2002-07
  • Figure 25: UK retail sales of wrapped impulse and scooping ice cream, by sector, 2004-07
• Chocolate snacks
• Children' s
• Refreshment
• Cones
• Scoop/Soft
• Market Share
• Key points
• Take-home share
  • Figure 26: Manufacturers' shares in the take-home sales of ice cream, 2004-07
• The reign of Unilever
• Ben & Jerry' s vs. Häagen-Dazs
• You skinny cow
• Own-label
• Wrapped impulse share
  • Figure 27: Manufacturers' branded shares in the wrapped impulse ice cream market, 2004-07
• Magnificent Magnum
• MasterFoods
• Confectionery vs. Ice Cream
• Companies and Products
• Key points
• Company profiles
• Unilever UK Ltd
• Carte D' Or
• Magnum
• Ben & Jerry' s
• Wall' s Heartbrand
• Solero
• Frusì
• Viennetta
• Cornetto
• Children' s brands
• Richmond & Roncadin Ice Cream Ltd
• Skinny Cow
• Nestlé
• Frederick' s Dairies
• Cadbury
• Del Monte
• General Mills UK Ltd
• MasterFoods Ice Cream
• Calypso
• Fayrefield Foods
• Green & Black' s
• Gü
• Hill Station
• Mackies
• Weight Watchers from Heinz
• Yeo Valley
• Niche Players
• Purbeck Ice Cream
• Roskilly' s
• Brand Elements
• Brand Map
  • Figure 28: Attitudes and usage of ice cream brands, November 2007
• Häagen-Dazs
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 29: Attitudes towards the Häagen-Dazs brand, November 2007
• Skinny Cow
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 30: Attitudes towards the skinny cow brand, October 2007
• Magnum
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 31: Attitudes towards the magnum brand, November 2007
• Walls
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 32: Attitudes towards the walls brand, November 2007
• Cornetto
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 33: Attitudes towards the cornetto brand, November 2007
• Mars Ice Cream
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 34: Attitudes towards the mars ice cream brand, November 2007
• Fab
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 35: Attitudes towards the fab brand, november2007
• Carte D' Or
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 36: Attitudes towards the carte d' or brand, novmeber 2007
• Green & Black' s Ice Cream
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 37: Attitudes towards the green & black' s ice cream brand, novemeber 2007
• Ben & Jerry' s
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 38: Attitudes towards the ben & Jerry' s brand, November 2007
• Ben & Jerry' s grabs fun and excitement, Green & Black' s is most natural.
  • Figure 39: Consumer usage of various ice cream brands, November 2007
• Wall' s, Magnum and Cornetto are most familiar.
  • Figure 40: Consumer usage of various icecream brands, November 2007
• Skinny Cow and Green & Black' s are most considered.
  • Figure 41: Consideration of various ice cream brands, November 2007
• Häagen Dazs leads satisfaction on excellence
  • Figure 42: Satisfaction with various ice cream brands, November 2007
• Häagen Dazs is worth paying most for.
  • Figure 43: Commitment to various ice cream brands, November 2007
• Round up
• Brand Communication and Promotion
• Key points
  • Figure 44: Main monitored media advertising expenditure on ice cream, 2003-07*
• Unilever maintains spend
  • Figure 45: Main monitored media advertising expenditure, by company, 2003-07*
  • Figure 46: Top ten brands advertised in 2006 and 2007*
• Advertising seasonality
  • Figure 47: Main monitored media advertising expenditure, by month, September 2005-August 2007
• Channels to Market
• Key points
• Impulse boosted by independents channel
  • Figure 48: Sales of wrapped impulse ice cream, by outlet type, 2003-07
• Multiples lead take-home
  • Figure 49: Sales of take-home ice cream, by outlet type, 2003-07
• Consumer -- Usage and Frequency
• Tubs and blocks
• A crowd pleaser
  • Figure 50: Consumption of ice cream in tubs and blocks in the last 12 months, 2003-07
• A tub in every home
• Retired fun
• Ice cream bars and sticks
• I want more, more, more
  • Figure 51: Consumption of ice cream bars and sticks in the last 12 months, 2003-07
• Wrapped up
• Handheld appeal
• Buoyant bars
  • Figure 52: Types eaten, 2005-07
• Sticks and cones
• Britain leads the way in tubs and blocks
  • Figure 53: Consumption of ice cream in tubs and blocks and ice cream bars and sticks in the last 12 months, by country, 2006
• A lesson from France
• Barring bars
  • Figure 54: Consumption of ice lollies and ice cream bars -- 7-14 year-olds, by gender, age, socio-economic group and region, 2006
• A girls' game
• Parents retain control
• Lollylicous
  • Figure 55: Amount eaten in last week -- 7-14 year-olds, who buys and where eaten most, 2002-06
• Where eaten most?
• Ice lollies consumption during summer
  • Figure 56: Number of ice lollies eaten per week during the summer -- 7-14 year-olds, 2002-06
• Consumer -- Purchase Motivations
• All about flavour
  • Figure 57: The most important factors when buying ice cream, sorbets and frozen yogurts, September 2007
• A price point
• Power of the brand
• It' s quality
• A healthy evolution
• It' s all about ease
• Appendix
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 61: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 62: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 63: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 64: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 65: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 66: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
• Broader market environment
  • Figure 67: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
• Consumer -- Usage and Frequency
• Tubs and Blocks
  • Figure 68: Consumption of ice cream in tubs and blocks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
• Bars and sticks
  • Figure 69: Consumption of ice cream bars and sticks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 70: Amount eaten in last week -- 7-14-year-olds, who buys and where eaten most, 2002-06
• Consumer -- purchase motivations
  • Figure 71: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 72: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
• Consumer -- Attitudes and Motivations
  • Figure 73: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 74: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 75: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 76: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 77: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 78: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
• Consumer -- Further analysis
  • Figure 79: Repertoire of important factors when choosing ice cream, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, 2007
  • Figure 80: Repertoire of important factors when choosing ice cream, by types of important factors, 2007
  • Figure 81: Repertoire of important factors when choosing ice cream, by occasions when ice cream is eaten, 2007 Figure 82: Repertoire of important factors when choosing ice cream, by attitudes towards ice cream, 2007