Recordable Media - UK - December 2007

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Optical media demand high
• High definition still to come?
• The threat of ' flash' memory and networked storage
• Download kiosks
• Networked storage
• Internal Market Environment
• Key Points
• Culture of copying exists in the UK
  • Figure 1: Attitudes towards personal data
• Rise in digital music sales
  • Figure 2: Value sales of pre-recorded music, 2004 and 2006
• Greater connectivity
• Recordable Blu-Ray and HD-DVD sales flat
• The format war doesn' t help
  • Figure 3: Attitudes towards new technology, July 2007
• CDR and DVDR usage
  • Figure 4: Adults who have a PC at home that is used for creating/burning CDs/DVDs, 2005-07
• Broader Market Environment
• Key Points
• High price of HD comes at a bad time
  • Figure 5: Trends in personal disposable income and consumer expenditure, 2002-12
• Digital is becoming an ever greater part of lifestyles
  • Figure 6: Ownership of digital devices, 2004-07
• Data gets more personal
• Penetration of PCs
  • Figure 7: Household ownership of PCs, 2003-07
• Penetration of recordable hard drives
  • Figure 8: Adults who have selected computer hardware at home, 2002-07
• Paid-for content downloads increase
  • Figure 9: Value sales of pre-recorded music, 2004 and 2006
• Competitive Context
• Key Points
• Digital overload
  • Figure 10: Recordable media devices used, October 2007
• Personal video recorders
• Video on demand
• Moving away from discs to sticks?
  • Figure 11: Usage of recordable media devices, October 2007
• Media servers
• Strengths and Weaknesses in the Market
• Market Size and Forecast
• Key Points
  • Figure 12: UK (Optical) Recordable Media Market Value
• The Future of the Market
• Key Points
• CDR and DVDR
• High Definition recordable media
• Networked storage
• Download and burn
• Companies and Brands
• Imation
• Memorex
• TDK
• Verbatim
• Maxell
• Advertising and Promotion and Channels to Market
  • Figure 13: Advertising spends by the leading optical media brands, 2003-07
• Spend low across the board
• This is reflected in the widespread availability of optical media
• The Consumer -- Usage
• Which recordable media is used the most?
  • Figure 14: Usage of recordable media devices , October 2007
• Convenience drives behaviour
  • Figure 15: How consumers use different types of recordable media
• CDRs for music and DVDRs are used for video
• Attitudes Towards Personal Data
  • Figure 16: Attitudes towards personal data, October 2007
• The threat of MP3 players
• Is backing up online that low?
• No time to record
• Appendix
• Topline results
  • Figure 19: Usage of recordable media device, October 2007
  • Figure 20: Factors influencing purchase of recordable CDs, October 2007
  • Figure 21: Factors influencing purchase of recordable DVDs, October 2007
  • Figure 22: Factors influencing purchase of USB (memory) sticks, October 2007
  • Figure 23: Factors influencing purchase of memory cards, October 2007
  • Figure 24: Factors influencing purchase of external/portable hard drives, October 2007
  • Figure 25: Specific usage of recordable CDs, October 2007
  • Figure 26: Specific usage of Recordable DVDs, October 2007
  • Figure 27: Specific usage of USB (memory) sticks, October 200
• 7 Figure 28: Specific usage of memory cards, October 2007
  • Figure 29: Specific usage of external/portable hard drives, October 2007
  • Figure 30: Attitudes towards personal data, October 2007
• Detailed demographics
  • Figure 31: Usage of recordable media devices, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 32: Factors influencing purchase of recordable CDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 33: Factors influencing purchase of recordable DVDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 34: Factors influencing purchase of USB (memory) sticks, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 35: Factors influencing purchase of memory cards, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 36: Factors influencing purchase of external/portable hard drive, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 37: Specific usage of recordable CDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 38: Specific usage of Recordable DVDs, by gender, age, region, socio-economic group, Newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 39: Specific usage of USB (memory) sticks, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 40: Specific usage of memory cards, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 41: Specific usage of external/portable hard drives, gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
  • Figure 42: Attitudes towards ersonal data, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007