Food and Drinks NPD - A Review of Key Trends - Spain - December 2007

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Demand for convenient and healthy alternatives has grown strongly
• Top markets for new product development focus on convenience
• Mercadona joins the top three innovators
• Internal Market Environment
• Key points
• Increasing numbers of Spaniards are wary of cooking
  • Figure 1: Changing eating patterns, Spain, 2004-06
  • Figure 2: Eating patterns, by country, 2006
• Spaniards remain comparatively cautious as regards experimenting with new foods
  • Figure 3: Attitudes towards new products, Spain, 2004-06
  • Figure 4: Attitudes towards new products, by country, 2006
• Young adults are more open to innovation
  • Figure 5: Attitudes towards new products, Spain, by demographic sub-group, 2006
  • Figure 6: Attitudes towards new products, Spain, by demographic sub-groups, 2006
• Key food trends -- healthy eating
• Convenience foods
• Smaller household sizes
• Growing interest in ethnic foods
• Addressing consumers key food concerns
• Broader Market Environment
• Key points
• Population trends -- increases at both ends of the scale
  • Figure 7: Trends in Spanish population, by age, 2002-12
• Employment trends -- Spain is catching up
  • Figure 8: Trends in Spanish employment by gender*, 2001-05
• The benign economic climate benefits premium lines
  • Figure 9: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2002-12
• Small households drive demand for smaller portions and convenience
  • Figure 10: Trends in number of Spanish households, by size, 2000-04
  • Figure 11: Average number of Spanish households, by demographic characteristics, 2000-04
• Leading Food Markets for New Product Development
• Key points
  • Figure 12: Leading product categories for new product development, 2003-07
• Ready meals
  • Figure 13: Spanish retail value sales of ready prepared meals, at current and constant prices, 2002-12
  • Figure 14: Penetration of ready prepared meals, 2005-06
• Fish products
  • Figure 15: Spanish retail value sales of fish products (exl fresh fish), at current and constant prices, 2002--12
• Cheese
  • Figure 16: Spanish retail value sales ofcheese, at current and constant prices, 2002-12
  • Figure 17: Penetration of cheese, 2004-07
• Meat products
  • Figure 18: Spanish retail value sales of meat products (exl fresh meat), at current and constant prices, 2005-07
• Vegetables
• Sweet biscuits
  • Figure 19: Spanish retail value sales of sweet biscuits, at current and constant prices, 2002-12
  • Figure 20: Penetration of sweet biscuits, 2002-07
• Yogurt
  • Figure 21: Spanish retail value sales of yogurt, at current and constant prices, 2002-12
  • Figure 22: Penetration of yogurt/fromage frais, 2002-07
• Cakes & pastries
  • Figure 23: Spanish retail value sales of cakes and pastries, at current and constant prices, 2002-12
• Chocolate confectionery
  • Figure 24: Spanish retail value sales of chocolate confectionery, at current and constant prices, 2002-12
  • Figure 25: Penetration of chocolate confectionery, 2002-06
• Savoury snacks
  • Figure 26: Spanish retail value sales of savoury snacks, at current and constant prices, 2002-12
  • Figure 27: Penetration of crisps and savoury snacks, 2004-07
• Factors used in the forecast
• Leading Product Claims for New Product Development
• Key points
  • Figure 28: Leading claims for new product development, 2003-07
• Spaniards want natural foods without additives
• Time-savings addressed by microvaveability
• Targeting healthy eaters
• Leading Companies for New Product Development
• Key points
  • Figure 29: Leading companies for new product development, 2003-07
• Carrefour/Día
• Mercadona
• Nestl&eaucte;
• Auchan
• Unilever