Footwear - UK - December 2007

Table of Contents

• Issues in the Market
• Main report themes
• Definition
• Market in Brief
• Market in a nutshell
• A fashion item for the young
• Concentrated retailer share
• Fragmented and competitive market
• Falling but sufficient margins
• Future outlook
• Internal Market Environment
• Key points:
• Sourcing strategy reduces prices
• Margins squeezed by anti-dumping levy
• Fast fashion
• A taste of on-trend
• Fragmented market
• Deflation/declining prices vs premium
• Scope for innovation
• Media exposure
• Designers and celebrities
• Image is key
• Obsession with the self
  • Figure 1: Agreement with selected lifestyle statements, by gender, 2007
• Unpredictable weather impacts sales
• Holidays on the march
  • Figure 2: Domestic and overseas activity holidays, 2000-05
• Overseas activity holidays lead the way
  • Figure 3: Type of holiday taken for last holiday, 2003-07
• Sports
  • Figure 4: Regular participation in selected sports/activities, 2003-07
• Ethical/Organic
• Broader Market Environment
• Key points:
• Populations
• Economic factors
• Growing affluence
  • Figure 5: Forecast adult population trends, by socio-economic group, 2002-12
• Pressure on family budgets
• Competitive Context
• Key points:
• Footwear has no direct competitor
• Clothing dictates
• Accessories rise up
• Footwear brands feel pressure
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points:
• Market size
  • Figure 6: UK consumer expenditure on footwear, by volume and value, 2002-07
• Volume growth impacted by falling prices
  • Figure 7: Footwear, average price, 2002-07
• Margins squeezed
• Volume
• The future
• Forecast
• Sluggish value growth
• Volume drops from 2008 onwards
  • Figure 8: UK retail sales of footwear, by volume and value, 2007-12
• Factors used in the forecast
• Segment Performance
• Key points:
• Formals give way to casuals
  • Figure 9: UK consumer expenditure on footwear, by main style type, by value, 2003-07
• Casuals lead
• Fashion blurs footwear
• Men, women and children
  • Figure 10: UK value sales of footwear, by segment, 2002-07
  • Figure 11: UK volume sales of footwear, by sector, 2002-07
  • Figure 12: UK average price of footwear, by segment, 2002-07
• Women lead
• Men flirt with fashion
• Children
• Internet issues
• Schools are influential
• Market Share
• Key points:
• Brands and retailer brands crossover
• Companies and Products
• Key points:
• Manufacturers rush to retail
• Footwear specialists
• C&J Clark (UK)
• Stylo
• Shoe Zone
• Stead & Simpson
• Kurt Geiger
• Brantano
• Faith
• Dolcis
• Shoe Studio Group
• Sports footwear
• Nike
• adidas
• Puma
• K-Swiss
• Skechers
• Footwear brands
• AirWair International (Dr Martens)
• Bally
• Crocs Footwear UK
• Ecco
• Other brands/retailers
• Brand Communication and Promotion
• Key points:
• Advertising spend consistent
  • Figure 13: Footwear advertising expenditure and sales, 2003-07
• Footwear companies and retailers
• The Top 25 advertisers
  • Figure 14: Main monitored advertising spend on footwear, leading brands and retailers, by spend, 2002-07
• Brantano is number one advertiser in 2007
• Clarks
• Sports brands get more support
• Skechers
• Who else advertises?
• Channels to Market
• Key points:
• Specialists still dominate
  • Figure 15: UK retail sales of footwear, by type of outlet, 2003-07
• Specialists under threat
• Sports retailers
• Sports Direct International
• JJB
• John David Group
• Foot Locker
• Department/variety stores
• Marks & Spencer
• Online retailers
• Supermarkets
• Tesco
• Asda
• Clothing retailers
• Arcadia
• New Look
• Next
• The Consumer -- Purchasing Patterns
• Key points:
• Purchasing patterns
  • Figure 16: Purchasing of footwear, by type and gender, 2003-07
• Men boot out trainers
• Men and sandals
• Over-55s -- more choice for women
• Pairs bought
  • Figure 17: Number of pairs of shoes bought in the last year, September 2007
• The Enthusiasts -- young female C2DE
• The Reluctants -- over-55s, particularly men
• Adult shoe expenditure
  • Figure 18: Expenditure on footwear in the last 12 months, 2007
• More choice required to tempt non-purchasers
• Affordability is key
  • Figure 19: Expenditure on shoes and boots in the last 12 months, 2003-07
• Shoes losing out to boots
• Boots are successful
• Spending on children' s shoes
  • Figure 20: Expenditure on children' s footwear in the last 12 months, 2005 and 2007
• Children' s spend breaks the £100 barrier
• The Consumer -- Buying Habits
• Key points:
• Replacement, quality and impulse rule
  • Figure 21: Consumer buying habits/attitudes, September 2007
• Foot fetishists
• Retail therapists
• Price planners
• Replacement -- real and perceived
• Quality and value
• Gifting
• Factors influencing purchase
  • Figure 22: Number of factors affecting purchase, September 2007
• Emotions run high
• Appendix
• Advertising data
• Abbreviations
• UK population trends
  • Figure 25: Structure of the UK population, by age and gender, 2002-12
• Purchasing patterns -- Detailed Consumer Demographics
  • Figure 26: Men' s purchasing of shoes and boots in the last 12 months, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, ACORN category and household size, 2007
  • Figure 27: Men' s purchasing of trainers and sandals in the last 12 months, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, ACORN category and household size, 2007
  • Figure 28: Women' s purchasing of shoes and boots in the last 12 months, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, ACORN category and household size, 2007
  • Figure 29: Women' s purchasing of trainers and sandals in the last 12 months, by age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, ACORN category and household size, 2007
• Pairs bought -- Detailed Consumer Demographics
  • Figure 30: Number of pairs of shoes bought or had bought for in the last year, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
• Consumer Buying Habits -- Detailed Consumer Demographics
  • Figure 31: Consumer footwear buying habits, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
  • Figure 32: Consumer footwear buying habits, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
  • Figure 33: Number of pairs of shoes bought in the last year, by buying behaviour/attitudes, September 2007
  • Figure 34: Factors influencing purchase of shoes, by buying behaviour, September 2007
• Consumer Attitudes -- Detailed Consumer Demographics
  • Figure 35: Consumer attitudes towards footwear, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
  • Figure 36: Consumer attitudes towards footwear, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, September 2007
• Cross-analysis of Purchasing Patterns with Attitudes towards Footwear
  • Figure 37: Cross-analysis of factors affecting purchase with attitudes towards footwear, September 2007
• Consumer Typologies -- Detailed Consumer Demographics
  • Figure 38: Consumer footwear typologies, by gender, age, social grade, marital status, lifestage, working status, ACORN category, commercial TV viewing, region, media usage, supermarket used, age of children and Mintel' s Special Groups, September 2007
  • Figure 39: Footwear typologies, by number of pairs bought in the last year, September 2007
  • Figure 40: Consumer typologies, by buying behaviour, September 2007