Abstract
The women' s fine fragrance market has steadily declined since 2002-07, with the exception of 2005, and appears to be facing tougher challenges in the years to come. This report guides you through this crowded market by analyzing the following important topics and providing insight into where the market is headed.
Insights in this report include:
- Why the market is saturated and what manufacturers are doing to maintain interest and capture the attention of new consumers
- What are the current and emerging trends, such as celebrity scents; fashion designers; a younger target audience; and innovative and convenient packaging
- Which are the most popular fragrance applications
- Who are the leading manufacturers and brands and what is the current activity in the market
- What methods are marketers using to advertise fragrances to women
- Why FDM channels continue to lose share to specialty retailers and the Internet
- What are the usage patterns, attitudes, and opinions of fragrance users
This report covers the U.S. market for female fragrances in all forms, including spray, pour, solid, and oil.
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