Women's Fragrances - US - December 2007

Table of Contents

• Scope and ThemesWhat you need to know
• Definition
• Consumer research
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The bottom line
• Savvy consumers want more...
• FDM market wanes, activity from celebrity scents, fashion designers and innovative packaging
• Fragrance directions -- apple mania, iconic florals, sophisticated gourmand and clean chypre
• Femininity and romance are the advertising message
• Fierce market for all, particularly FDM--heavy competition from specialty retailers and Internet
• The female fragrance consumer
• Forecast
• Market Drivers
• Introduction
• Generation X and Echo Boomers have market power
  • Figure 1: Female population projections, by age, 2002-12
• New sampling methods
• Customization and artisan fragrances
• The fragrance & flavor connection
• Nutraceutical benefits translate into fragrance
• Market Size and Trends
• Market size
  • Figure 2: Total U.S. retail sales of all fragrances, at current and constant prices, 2002-07
  • Figure 3: Total U.S. FDM retail sales of women' s fragrances, at current and constant prices, 2002-07
• Market trends
• Celebrity fragrances are here to stay
• Fashion forward
• Youth market
• Convenient applications
• Perfume packaging echoes brand name
• Fragrance directions
• Apple mania
• Iconic florals
• Sophisticated taste
• Clean chypre
• Market Segmentation
• Introduction
  • Figure 4: FDM sales of women' s fragrances, segmented by type, 2005 and 2007
• Perfumes/colognes and body powder
  • Figure 5: FDM sales of perfumes/colognes and body powder, at current and constant prices, 2002-07
• Gift packs
  • Figure 6: FDM sales of gift packs, at current and constant prices, 2002-07
• Supply Structure
• Leading manufacturers
• Snapshot from 2006-07
  • Figure 7: Total U.S. retail FDM sales of women' s fragrances, 2004 and 2006
• Manufacturer brand sales
  • Figure 8: Manufacturer brand FDM sales of women' s fragrances in the U.S., 2004 and 2006
• Coty Inc.
• Elizabeth Arden Inc.
• Parfums de Coeur
• Revlon
• Advertising and Promotion
• Introduction to common advertising themes
• Playful and flirty romance
  • Figure 9: Donna Karan' s DKNY Be Delicious, 2007
  • Figure 10: Revlon Flair, 2006
  • Figure 11: Chanel' s Coco Mademoiselle, 2007
  • Figure 12: Tresor by Lancôme, 2007
  • Figure 13: Ralph Lauren' s Romance, 2007
• Sexy and provocative
  • Figure 14: Unforgivable by Sean John, 2007
  • Figure 15: With Love Hilary Duff, 2006
  • Figure 16: Calvin Klein' s CKIN2U, 2007
• Sensual and feminine
  • Figure 17: Shania Starlight by Stetson, 2007
  • Figure 18: M by Mariah Carey, 2007
  • Figure 19: L, L.A.M.B by Gwen Stefani, 2007
• Vibrant and youthful
  • Figure 20: Estée Lauder' s Pleasures, 2006
  • Figure 21: Miss Dior Cherie by Christian Dior, 2006
• Retail Distribution
• Introduction
  • Figure 22: U.S. retail sales of women' s and men' s fragrances, by channel, 2005 and 2007
  • Figure 23: U.S. retail sales of women' s fragrances, by channel, 2005 and 2007
• Drug stores
  • Figure 24: U.S. drug store sales of women' s fragrances, at current and constant prices, 2002-07
• Mass merchandisers
  • Figure 25: U.S. mass merchandisers sales of women' s fragrances, at current and constant prices, 2002-07
• Food stores
  • Figure 26: U.S. food store sales of women' s fragrances, at current and constant prices, 2002-07
• Department stores
• Specialty stores
• The Consumer: Adult Users
• Adult use
• Summary:
• Frequency of use
  • Figure 27: Frequency of perfume usage in past 7 days by adult women, May-June 2007
  • Figure 28: Frequency of perfume usage in past 7 days by adult women, by age, May-June 2007
• Brands used or purchased
  • Figure 29: Brands of fragrances used in last 12 months by adult women, May-June 2007
  • Figure 30: Brands of fragrances used in last 12 months, by age, May-June 2007
  • Figure 31: Brands of fragrances used in last 12 months, by race/ethnicity, May-June 2007
• Fragrance attitudes and purchase habits
• Summary
• Fragrance ownership, forms used
  • Figure 32: Ownership of Eau de Parfum, Eau de Toilette, Body Spray, Fragrance Oil or New Application, by age November 2007
  • Figure 33: Ownership of Eau de Parfum, Eau de Toilette, Body Spray, Fragrance Oil or New Application, by race/ethnicity November 2007
• Motivation to purchase
  • Figure 34: Motivation for purchasing a fragrance, by age November 2007
• Location of fragrance purchase
  • Figure 35: Origin of fragrance purchase, by age November 2007
  • Figure 36: Type of fragrance brand most often used, November 2007
  • Figure 37: Type of fragrance brand most often used, by age, November 2007
• Attitudes towards fragrance choice
  • Figure 38: Factors which determine which fragrance will be worn at a given time among those who have multiple fragrances, November 2007
• Brand loyalty
  • Figure 39: Method of selecting the one brand of fragrance use, November 2007
• Fragrance directions
  • Figure 40: Scents women like in a fragrance, November 2007
• Attitudes towards fragrance
  • Figure 41: Attitudes towards fragrances by age, November 2007
• Attitudes of non-fragrance users
  • Figure 42: Reason for not using fragrance, by age November 2007
• Teen Females and Fragrances
• Teen usage of fragrances
• Summary
• Teen use of fragrance
  • Figure 43: Teen purchase and/or usage of perfume/cologne, by age and race/ethnicity, May-June 2007
• Forms of fragrance used
  • Figure 44: Teen usage of perfume/cologne, by type, May-June 2007
• Brand usage
  • Figure 45: Teen brand usage of perfume/cologne, May-June 2007
• Teen repertoire and attitudes
• Summary
• Fragrance repertoire
  • Figure 46: Number of scents owned that are "in rotation," November 2007
• Types of brands used (e.g. designer, celebrity, etc.)
  • Figure 47: Type of fragrence brand most often used, by age, November 2007
  • Figure 48: Importance of -- scent vs. celebrity personality when deciding to buy a celebrity fragrance, by age, November 2007
• Attitudes towards fragrance
  • Figure 49: Teen attitudes towards fragrances by age, November 2007
• Interest in new products and features
  • Figure 50: Teen interest in specific fragrance innovations, November 2007
• Future Trends and Forecast
• Generation X and Echo Boomers have market power
• New sampling methods driven by technology
• Customized fragrances
• Fragrance and flavor converge
• Nutraceutical benefits
• Green scene
• Market forecast
• Fragrances market
  • Figure 51: Forecast of total U.S. retail sales of all fragrances, at current and constant prices, 2007-12
• Women' s fragrances
  • Figure 52: Forecast of total u.s. fdm retail sales of women' s fragrances, at current and constant prices, 2007-12
• Perfume/colognes and body powder
  • Figure 53: Forecast of u.s. fdm sales of perfumes/colognes and body powder, at current and constant prices, 2007-12
• Gift packs
  • Figure 54: Forecast of u.s. fdm sales of gift packs, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations