Bridalwear - UK - December 2007

Table of Contents

• Issues in the Market
• Main report themes
• Definition
• Excluded
• Market in Brief
• Value continues to rise
• Celebrities help sell the dream
• Weddings on the High Street
• Keeping the romantic dream alive...
• ...versus keeping costs down
• Outlook
• Internal Market Environment
• Key Points
• Marriages fall and rise
  • Figure 1: Number of UK marriages and divorces, 2002-12
• Home and away
  • Figure 2: Number of marriages in the UK and abroad, 2002-12
• Love in a hot climate
• Ceremony type
  • Figure 3: Ceremony types, 1981-2005
• First-time brides
  • Figure 4: Marital status at the time of marriage, 2002-05
• The ageing bride
  • Figure 5: UK marriages, by age of female, 2000-05*
• Styling influences
• Just like in the movies
• Green weddings
• Broader Market Environment
• Key Points
• Change in law
• Increasing affluence
  • Figure 6: Forecast adult population trends, by socio-economic group, 2002-12
• Trading up
• Female demographics
  • Figure 7: Structure of the Female UK population, by age, 2002-12
• Working women
  • Figure 8: Working population of women, 2002-12
• Competitive Context
• Key Points
• Non-traditional bride
• Formalwear/dresses on the high street
• Dress for hire - an area of potential
• Other costs
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key Points
• Market size
  • Figure 8: UK retail sales of bridalwear, by volume and value, 2002-07
• Market blooms despite drop in marriages
• Forecast
  • Figure 9: UK retail sales of bridalwear, by volume and value, 2002-12
• The future
• Factors incorporated in the forecast
• Segment Performance
• Key Points
  • Figure 10: UK retail sales of bridalwear, by type of outfit, volume and value, 2003-07
• Alternative outfits grow more popular
• Traditional values hold strong
• Traditional gowns
  • Figure 11: UK retail sales of traditional bridal dresses, by volume and value, 2002-07
• Something different...
  • Figure 12: UK retail sales of other bridalwear, by volume and value, 2002-07
• Spending polarises
• Average spend rises again
  • Figure 13: Average consumer spend for wedding dresses, 2002-07
• WAG brides stimulate spending
• Bargain brides
• High-end spending increases
• Companies and Products
• Key Points
• Fragmented supply
• Agents
• Leading suppliers to UK market
  • Figure 14: Leading bridalwear suppliers to the UK market, 2007
• Independent suppliers
• Alfred Angelo
• Bellbourne House Ltd
• Ian Stuart
• Maggie Sottero
• Mon Cheri
• Mori Lee
• Romantica
• Sincerity
• Veromia
• Amanda Wyatt
• Multiple specialists
• Berketex Brides
• Pronovias
• Pronuptia
• Couture label
• Vera Wang
• Retailer own-label
• Marks & Spencer
• Debenhams
• Monsoon Accessorize
• Bhs
• Asda
• Other
• Brand Communication and Promotion
• Key Points
• Support remains firm
  • Figure 15: Main monitored media spend on bridalwear (including tiaras), 2002-07*
• Big spenders dominate
  • Figure 16: Main monitored media spend on bridalwear (including tiaras), by top spenders, 2002-07*
• Press is main ad channel...
• ...but Internet gaining
• Channels to Market
• Key Points
• The retail experience
  • Figure 17: UK retail sales of bridalwear, by outlet type, 2003-07
• Independent rule
• Multiple bridal stores
• Department Stores
• Other channels
• Wedding Shows/Fairs
• Where did you buy your outfit?
  • Figure 18: Where women bought their last wedding outfit, September 2007
• Actual channels
• Where would you consider buying your outfit?
  • Figure 19: Where women would consider buying a wedding outfit from, September 2007
• Potential channels
• The Consumer -- The Wedding Outfit
• Key Points
• Marital status
  • Figure 20: Marital status, September 2007
• Outfit type
  • Figure 21: Wedding outfit worn/intended to wear, by married and unmarried women, September 2007
• The dream versus the reality
• The married woman
• The traditionalists
• The unconventionals
• Spending power dictates look
• Appendix
• Advertising data
• Abbreviations
• Internal Market Environment
  • Figure 27: Ceremony types 1981-2005
• The outfit -- Detailed consumer demographics
  • Figure 28: Outfit worn at wedding, by age, region, social grade, newspaper readership, household income, age of children, supermarket used and TV reception, September 2007
• The experience -- Detailed consumer demographics
  • Figure 29: Consumer experience of buying a wedding outfit, by age, region, social grade, newspaper readership, household income, age of children, supermarket used and TV reception, September 2007
  • Figure 30: Consumer experience of buying a wedding outfit, by age, region, social grade, newspaper readership, household income, age of children, supermarket used and TV reception, September 2007
• The budget -- Detailed consumer demographics
  • Figure 31: Spending on the wedding outfit, by age, region, social grade, newspaper readership, household income, age of children, supermarket used and TV reception, September 2007
• Consumer wedding attitudes -- Detailed consumer demographics
  • Figure 32: Consumer attitudes towards weddings, by age, region, social grade, newspaper readership, household income, age of children, supermarket used and TV reception, September 2007