Menu Formats - UK - December 2007

Table of Contents

• Issues in the Market
• Definition
• Main issues
• Abbreviations
• Market in Brief
• A buoyant market
• UK' s eating out culture is going increasingly casual
• Varying performance of sectors
• Offering smaller plates and miniatures is big business
• Consumers growing in confidence but still lacking in assertiveness
• What do consumers want to see in the future?
• Market Environment
• Key points
• If proof was needed...
  • Figure 1: Leisure activities during the weekend, September 2007
• Brassieres and bar dining, just two rising trends stemming from the decreasing formality of eating out
• Meal deals and promotional nights
• Menu engineering
• Strengths and Weaknesses in the Market
• Market Size and Forecast
• Key points
  • Figure 2: The UK market for eating out*, 2002-12
• Flexibility, Adaptability and Customisation
• Customisation
• Sharing and grazing
• Case study: Urban Turban, London
• Case study: Imli, London
• Case study: Pesto, Manchester
• Case study: Graze Restaurant, Brighton and Hove
• Intros
• All day dining
• Case study: Empress of India, London
• Menu Labelling, Local Sourcing and Provenance Issues
• Case Study: Olive Branch and Beech House, Chipsham
• Eating Out Venues Visited
• Key points
  • Figure 3: Eating out venues visited, 2005-07
• Fast food putting up a fight?
• The gender agenda
  • Figure 4: Most popular eating out venues visited, by detailed demographics, September 2007
• Faulty towers?
  • Figure 5: Next most popular eating out venues visited, by detailed demographics, September 2007
• Time to branch out?
  • Figure 6: Repertoire of popular eating out venues visited, September 2007
• Beating them at their own game?
  • Figure 7: Repertoire of other eating out venues visited, September 2007
• Frequency of Eating Out
• Key points
  • Figure 8: Frequency of eating out, 2005-07
• Harnessing the youthful exuberance for eating out
  • Figure 9: Frequency of eating out, by detailed demographics, September 2007
• Pubs appeal for all occasions
  • Figure 10: Frequency of eating out, by eating out venues visited, September 2007
• Eating Out -- Consumer Attitudes and Targeting Opportunities
• Key points
• Optimum target groups
  • Figure 31: CHAID analysis on future menu additions, September 2007
• Eating out target groups
• Non-adventurous (35% of the population)
• Main Course only (25% of the population)
• From the Specials Board (16% of the population)
• Confident Diners (24% of the population)
• Expansion possibilities for set menus
  • Figure 32: Eating out target groups, by habits and attitudes towards menus, September 2007
• Encouraging the under-confident and maximising on the affluent
  • Figure 33: Eating out target groups, by habits and attitudes towards menus, September 2007
• Eating out target groups -- detailed demographics
  • Figure 34: Eating out target groups, by detailed demographics, September 2007