Changing Family Lifestyles - UK - December 2007

Table of Contents

• Issues in the MarketMintel research
• Lifestage and Special Groups
• But for this report...
• Related reports
• Abbreviations
• Insights and Opportunities
• Diversifying marketing to families
• Marketing to families is increasingly more complex
• Flexible families
• Bedsitter ' children'
• Money, work and home
• Future financial concerns
• Working at home women -- but not as we know it
• Stay-at-home mothers -- preferential to being at work
• Keeping the little tykes tidy
• Shopping for children
• Father Christmas (and all year round)
• Affluent pester power
• Health issues
• Healthy for all
• Get them while they' re young
• Sporting generations
• Quick, convenience, quality
• Reading and computers
• The reading gender agenda
• PC help
• Cultural triggers
• Lifestyle Sector in Brief
• Family households are shrinking and stretching
• All kinds of families
• Concerned parents
• Always something to worry about
• Trouble and strife
• Regrets? They' ve had a few
• Hopes and dreams
• And for the future?
• Who' s Innovating?
• Financial innovations -- releasing the equity for costly families?
• Consumers demand increased flexibility with equity-release schemes...
• Leisure innovations -- In-home family entertainment
• Family-friendly gaming systems...
• ...and HDTV
• Family mealtimes...ahhh gravy!
• Liquid assets
• Children' s snacking
• New child-targeted marketing fears
• Fruit is a pull for children...
• ...but what about the veg?
• Making food fun
• Families promotions -- still have a bit of a way to go
• Sector Environment
• Key points
• Family background
• How many children?
  • Figure 1: Percentage change of young people in the population aged 0-24, by age, 2000-06
• Older mothers, smaller families
  • Figure 2: Average age of mother: by first birth and all live births, England and Wales, 1971-2005
  • Figure 3: Number of live births (thousands) in England and Wales, by marital status, 1991-2006
• Changing family households
  • Figure 4: Dependent children, by family type, Great Britain, 1972-2006
• Family households are getting smaller
  • Figure 5: Percentage change of number of children aged under 15 in household, by size of household, 1997-2007
• Still at home!
• Marriage, divorce and cohabitation
• Family household expenditure
• All households:
• Couple-parent households:
• Single-parent households:
• Singularly different...
• ...but culturally the same
  • Figure 6: Average weekly household expenditure, by selected single and couple family household types, UK, 2005/06
• Family Relations
• Key points
• Marketing messages
• Anatomy of the family
  • Figure 7: Anatomy of the family -- a summary, October,
• The True Family
  • Figure 8: Profiles of True Families, October 2007
• It takes all sorts
  • Figure 9: Different family types, October 2007
• Family Demands
• Key points
• Marketing messages
• Hard work
• Childcare is women' s work -- at least predominantly...
  • Figure 10: Time spent on childcare in an average weekday -- men and women, by marital status, working status and number of children, 2007
• ...but there is greater equality for both partners who work full-time -- and more particularly, those working part-time
• Hardest work for those with very young children and those with more children
• First born -- first stress
• C2DE fathers are more involved in childcare than their more affluent counterparts
• Relentless clearing up
• Anxiety
  • Figure 11: Parental concerns, by gender, October 2007
• The main concerns
• Crime concerns
• Health concerns
• Financial concerns
• Educational concerns
• Nature of parental concerns changes according to the age of children
  • Figure 12: Summary of the main varients in parental concerns, by age of children, October 2007
• Top three concerns by age of children
  • Figure 13: Top three parental concerns, by age of children, October 2007
• Trouble and strife
• Not a united front
• Child-based arguing
• Variants in parental concerns about crime
• What do the children say?
  • Figure 14: Youths who have had close friends involved in various behaviours -- youths aged 11-19, by age, 2006
• The bigger picture
• Hope and regrets...
• ...vary by age of children
• Hard-working Families
• Key points
• Marketing messages
• Hard-working parents
• Fathers still work longer hours at work...
  • Figure 15: Time spent on occupation on an average working day -- full-time working parents, by gender, 2007
• ...but mothers work harder from home (46% of mothers versus 35% bring work home)
• Work or family?
• Mothers still feel more responsible for being at home than fathers
  • Figure 16: A summary of the most likely candidates to prefer to stay at home and look after their familiy, 2007
• All too much?
• Is work good for parents?
• What do the children say?
• This varies with age
• Hard-working children?
  • Figure 17: A summary of the most likely parents to worry about their children' s education, October 2007
• What do the children say?
• Working hard at school is important to most children (more than eight in ten)...
• ...although the appeal lessens from 15 year olds upwards
• Dreams of university at their height before GCSEs kick in (11-14-year-olds)
• The Family Home
• Key points
• Marketing messages
• Household tenure
  • Figure 18: Household tenure, by gender, socio-economic group, marital status, working status and presence of children, 2007
• The mortgage-free...
• Those renting...
• Those who live in a flat/maisonette...
• Household drudgery
• ' I feel as if I am always clearing up after my child/ children'
  • Figure 19: Summary of those who feel they are always clearing up after their children, October 2007
• Household chores
  • Figure 20: Average time spent on household chores on an average weekday day, by gender, socio-economic group, marital status, working status and presence of children, 2007
• Nearly half of all families have the aid of a dishwasher
• Out of Pocket? The Effect of Children on Family Finances
• Key points
• Marketing messages
• The cost of kids
• Toys and games
  • Figure 21: Average parental expenditure on toys and games for children during the last 12 months, by gender, 2007
• Clothing and footwear
  • Figure 22: Average parental expenditure on children' s clothing and footwear in the last 12 months, by gender, socio-economic group, age and number of children, 2007
• Children and shopping for clothes
  • Figure 23: Who children/youths shop for clothes with -- 7-19-year-olds, 2006
• Children' s income
  • Figure 24: Sources of income -- by age -- 7-19-year-olds, 2006
• 7-10-year-olds
• 11-14-year-olds
• 15-19-year-olds
• Under the influence?
  • Figure 25: Agreement/disagreement that ' I would not let children influence what I buy' , 2007
• ABC1s are more likely to admit it
• Obsessed with money?
• ' I think my children are too obsessed with money and with wanting to buy expensive things'
  • Figure 26: Demographic summary of those who feel their children are obsessed with money, October 2007
• ' I often buy things for my children because I feel guilty about not spending enough time with them'
  • Figure 27: Demographic summary of those who often buy things for their children out of guilt, October 2007
• ' I often buy things for my children because I don' t want them to have less than their friends have'
  • Figure 28: Demographic summary of those who often buy things for their children to keep up with their friends, October 2007
  • Figure 29: Agreement/disagreement that ' My parents buy me everything I want' -- 7-19-year-olds, 2006
• Future finances
• ' I worry about my children being able to support themselves financially in their adult lives (eg debt, home ownership)'
  • Figure 30: Demographic summary of those who worry about their children being able to support themselves financially in their adult lives, October 2007
• Healthy Families
• Key points
• Marketing messages
• What parents and children say about diet and exercise
• ' I think a lot about how healthy my child/ren' s diet is'
  • Figure 31: Demographic summary of parents who say ' I think a lot about how healthy my child/ren' s diet is' , October 2007
• ' I think a lot about the amount of exercise my child/ren take'
  • Figure 32: Demographic summary of parents who say ' I think a lot about the amount of exercise my child/ren' s take' , October 2007
• What children say
• Healthy lifestyles are important to young people...
  • Figure 33: Overview of what chldren think about diet and exercise -- 7-19-year-olds, 2007
• ...particularly so for those in the younger age ranges
• Gender variants, as girls show more concern than boys
• The eating habits of parents and children
  • Figure 34: Those who eat takeaway foods/use ready meals at least once a month, 2007
• Who are the most frequent users of takeaways?
• Who are the most frequent users of ready meals?
• Sweets
  • Figure 35: Attitudes towards eating sweets and sweet consumption -- 7-19-year-olds, 2007
• The older they are, the more ' sweet-conscious' they are
• The younger they are, the sweeter the tooth
• However, a word of caution
• A high percentage of sweets are bought by parents...
• ...although parents may seem less likely to admit this!
• Snacks
  • Figure 36: Top five snacks of children, by age group -- 7-19-year-olds, 2006
• Young people and health
• Young people who have ' close friends' involved with health-related issues
• Bad girls?
  • Figure 37: Those with ' close friends' involved in health-related issues -- 11-19-year-olds, 2006
• Families at Leisure
• Key points
• Marketing messages
• A good book
• The enjoyment of reading diminishes with age
  • Figure 38: Enjoyment of book reading and average number of books read in the last year -- 7-19-year-olds, 2006
• Gender variant, as girls of all ages enjoy reading more than boys
• Buying and reading books
  • Figure 39: Book reading and buying behaviour -- 11-19-year-olds, by age and gender, 2007
• Reading and buying behaviour in a nutshell
• Those keenest and meanest in books
• Reading motivations
• Enjoyment
• Help with schoolwork
• Hobby help
• Who buys the books?
• Parental Influence on Reading?
• New technology
  • Figure 40: Items of new technology owned by families, 2007
• Televisions
• Nearly six in ten families own at least three sets
• Computers
• Ownership is virtually ubiquitous among families
• The older the children, the more numerous the PCs
  • Figure 41: Correlation between age of children and number of PCs owned by households, 2007
• Parents are most likely be the main users, rather than their children...
• ...that is, until the children get older
  • Figure 42: Main user of home PC(s), by age of children, 2007
• Internet and email -- key uses of the home PC
  • Figure 43: Top three uses of the home PC, by age of children, 2007
• Kids and computers
• Interest is highest for the 11-14s
  • Figure 44: Agreement that ' I enjoy spending time on a computer' -- 7-19-year-olds, 2006
• Boys still show more interest than girls
• Parental supervision on the computer is quite high
• Going out
• Theatres, concerts, art galleries
  • Figure 45: Cultural events visited in the last 12 months, parents, by gender, socio-economic group, marital status and presence of children, 2007
• The theatre (30% attended in the last 12 months)
• Rock concerts (22% attended in the last 12 months)
• Art galleries and exhibitions (16% attended in the last 12 months)
• Family holidays
  • Figure 46: Number of holidays in last 12 months, by gender, socio-economic group and marital status, 2007
• Holidays -- most numerous amongst AB families
• The positive effect of major life events on going on holidays...
• ...and the negative effects of major life events on going on holidays
• Having a domestic?
• ...or going further afield?
• Do children enjoy family holidays?
• It depends...for 11-14s...yes
• For older children...the 15-19s...less so
• Future Families
• Key points
• Regrets? They have a few
• The age of starting a family?
  • Figure 47: Those who wish they had been older/younger when starting a family, by gender, age, socio-economic group, marital status and presence of children, October 2007
• Too slow (' I wish I had started having children at a younger age' )
• Too quick (' I wish I had waited until I was a bit older before starting a family' )
• The cost and ' cost' of parenthood?
  • Figure 48: Demographic summary of those most likely to agree that ' I wish I' d known how expensive/difficult children were before I had them' , October 2007
• Hopes for their children
• ' I like to feel that my children will get more out of their education than I did'
  • Figure 49: Demographic summary of those most likely to agree that ' I like to feel that my children will get more out of their education than I did' , October 2007
• ' I like to feel I am closer emotionally to my child/ren than my parents were to me when I was a child'
  • Figure 50: Demographic summary of those most likely to agree that ' I like to feel that I am closr emotionally to my children than my parents were to me when I was a child' , October 2007
• ' I like to feel that I can give my children everything I didn' t have as a child'
  • Figure 51: Demographic summary of those most likely to agree that ' I like to feel that I can give my children everything I didn' t have as a child' , October 2007
• Hopes for themselves
• ' I am looking forward to having more freedom when my children become more independent'
  • Figure 52: Demographic summary of those most likely to agree that ' I am looking forward to having more freedom when my children become more independent' , October 2007
• What about the hopes for the future and also some of the regrets of different family types?
  • Figure 53: Hopes and regrets of parents, by family type group, October 2007
• All ' True' Families
• Traditional Families
• Ex-Files
• Split Families
• Complicated Families
• Forecast of families
• Forecasting a more stable or a more split future?
• Family typologies
  • Figure 54: Family typologies, by gender, age and socio-economic group, October 2007
• The demographic scenario
  • Figure 55: Forecast of family typologies -- assuming standard forecast demographic changes, 2007 and 2012
  • Figure 56: A snapshot view of the relative rise and fall of each family typology over the next five years, 2007-12
• A bit of perspective is needed though
• Appendix
• Sector Environment
  • Figure 57: The population aged 0-24, 2000-06
  • Figure 58: Average age of mother: by birth order, England and Wales, 1971-2005
  • Figure 59: Number of live births (thousands) in England and Wales, by marital status, 1991-2006
  • Figure 60: Number of births in England and Wales, by age of mother, 1981-2005
  • Figure 61: Average number of children per woman, by year of birth of woman, United Kingdom, 1942-92
  • Figure 62: Dependent children, by family type, Great Britain, 1972-2006
  • Figure 63: Adults living with their parents, by gender and age, England 1991-2005
  • Figure 64: UK marriage and divorce trends, 1996-2012
  • Figure 65: Children of divorced couples, by age of child, England and Wales, 1970-2005
  • Figure 66: Stepfamilies* with dependent children**, Great Britain, 2005
  • Figure 67: Births outside marriage*, United Kingdom, 1990-2005
  • Figure 68: The changing structure of UK households, 1996-2012
  • Figure 69: Percentage of children aged 15 or under in household, 1997-2007
  • Figure 70: Number of children aged 15 or under in household (millilons), 1997-2007
  • Figure 71: Average weekly household expenditure, by selected household types, UK, 2005/06
• Family relations
  • Figure 72: Family circumstances, October 2007
  • Figure 73: Those who live with their parents, by gender, age, socio-economic group, marital status, presence of children and working status, October 2007
  • Figure 74: Family composition, by gender, October 2007
  • Figure 75: Age of children, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 76: Age of children -- men, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 77: Age of children -- women, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 78: Family circumstances, by gender, March 2007
  • Figure 79: Family types, by gender, October 2007
  • Figure 80: Family types, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 81: Family types -- men, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 82: Family types -- women, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
• Family demands
  • Figure 83: Time spent on childcare in an average weekday -- men and women, by socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage group, major events in the last 12 months, Internet usage and age, 2007
  • Figure 84: Parental concerns, by gender, October 2007
  • Figure 85: Parental concerns, by age of children, October 2007
  • Figure 86: Those whose children cause conflict at home, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 87: Those whose children cause conflict at home, by family circumstances, October 2007
  • Figure 88: Those who worry about their children being a victim of crime, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 89: Those who worry about their children being a victim of crime, by family circumstances, October 2007
  • Figure 90: 11-14-year-olds with ' close friends' involved in antisocial behaviour and other activities, 2007
  • Figure 91: 15-19-year-olds with ' close friends' involved in antisocial behaviour, drugs and other activities, 2006
  • Figure 92: Attitudes towards children and family life, b y gender, October 2007
  • Figure 93: Attitudes towards children and family life, by age of children, October 2007
• Hard-working families
  • Figure 94: Time spent on occupation on an average working day-- full-time working parents, by gender, 2007
  • Figure 95: Work and home, by gender, 2007
  • Figure 96: Attitudes towards work, by working status and marital status, 2007
  • Figure 97: Attitudes towards work and family life -- working parents, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 98: Attitudes towards work and family life -- working fathers, by age, socio-economic group, marital status, presence of children and working status, October 2007
  • Figure 99: Attitudes towards work and family life -- working mothers, by age, socio-economic group, marital status, presence of children and working status, October 2007
  • Figure 100: Agreement/disagreement that ' I want my mum to stay at home rather than go to work' -- 7-10-year-olds, 2006
  • Figure 101: Agreement/disagreement that ' I want my mum to stay at home rather than go to work' -- 11-19-year-olds, 2006
  • Figure 102: Those who spend a lot of time worrying about their children' s education, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 103: Agreement/disagreement that ' It' s important to work hard at school' -- 7-10-year-olds, 2006
  • Figure 104: Agreement/disagreement that ' It' s important to work hard at school' -- 11-19-year-olds, 2006
  • Figure 105: Agreement/disagreement that ' I would like to go to university' -- 7-10-year-olds, 2006
  • Figure 106: Agreement/disagreement that ' I would like to go to university' -- 11-19-year-olds, 2006
• The Family Home
  • Figure 107: Household tenure, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 108: Whether live in house or flat, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 109: Those who feel they are always clearing up after their children, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 110: Those who feel they are always clearing up after their children -- men and women, by gender, by age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 111: Time spent on household chores -- parents, by gender by socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 112: Those who own a dishwasher, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
• Out of pocket? The effect of children on family finances
  • Figure 113: Average parental expenditure on toys and games for children during past 12 months, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age,, 2007
  • Figure 114: Average parental expenditure on children' s clothing and footwear in last 12 months, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 115: Who children shop for clothes with -- 7-10-year-olds, by gender, 2007
  • Figure 116: Who children shop for clothes with -- 11-14-year-olds, by gender, 2006
  • Figure 117: Who children shop for clothes with -- 15-19-year-olds, by gender, 2006
  • Figure 118: Who pays for clothes -- 11-19-year-olds, by gender, 2006
  • Figure 119: Sources of income -- 7-10-year-olds, by gender, 2006
  • Figure 120: Sources of income --11-14-year-olds, by gender, 2006
  • Figure 121: Sources of income -- 15-19-year-olds, by gender, 2006
  • Figure 122: Agreement/disagreement that ' I would not let children influence what I buy' , by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 123: Those who feel their children are obsessed with money, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 124: Parental reasons for buying things for their children, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status,, October 2007
  • Figure 125: Agreement/disagreement that ' My parents buy me everything I want' -- 7-10-year-olds, 2006
  • Figure 126: Agreement/disagreement that ' My parents buy me everything I want' -- 11-19-year-olds, 2007
  • Figure 127: Those who worry about their children being able to support themselves financially in their adult lives, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status,, October 2007
• Healthy families
  • Figure 128: Those who spend a lot of time thinking about their children' s diet/exercise, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status,, October 2007
  • Figure 129: Those who spend a lot of time thinking about their children' s diet/exercise -- by gender, by age, socio-economic group, marital status, lifestage, presence of children and working status, 2007
  • Figure 130: Agreement/disagreement that ' It' s important to eat a balanced diet' -- 11-19-year-olds, 2006
  • Figure 131: Agreement/disagreement that ' Sport is important to keep healthy' -- 11-19-year-olds, 2006
  • Figure 132: Those who eat takeaway foods/use ready meals at least once a month, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 133: Agreement/disagreement that ' I try not to eat too many sweets' -- 7-10-year-olds, 2006
  • Figure 134: Agreement/disagreement that ' I try not to eat too many sweets' -- 11-19-year-olds, 2007
  • Figure 135: Sweet consumption in last week -- 7-19-year-olds, 2006
  • Figure 136: Who buys the sweets they eat -- 7-19-year-olds, 2006
  • Figure 137: Those who buy sweets (including sweets for children) more than once a week, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 138: Snacks eaten by children -- 7-10-year-olds, 2006
  • Figure 139: Snacks eaten by children -- 11-14-year-olds, 2006
  • Figure 140: Snacks eaten by children -- 15-19-year-olds, 2006
  • Figure 141: ' Close friends' involved in health-related behaviours, experiences -- 11-14-year-olds, 2006
  • Figure 142: ' Close friends' involved in health-related behaviours, experiences -- 15-19-year-olds, 2006
• Families at leisure
  • Figure 143: Agreement/disagreement that ' I really enjoy reading books' -- 7-10-year-olds, 2006
  • Figure 144: Agreement/disagreement that ' I really enjoy reading books' -- 11-19-year-olds, 2006
  • Figure 145: Reading and buying books -- 11-19-year-olds, 2006
  • Figure 146: Reasons for reading books -- 11-19-year-olds, 2006
  • Figure 147: Where books are obtained -- 7-19-year-olds, 2006
  • Figure 148: Books read/bought in last month -- parents, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 149: Items of new technology have in home -- parents, 2007
  • Figure 150: Number and type of TV sets have in home -- parents, 2007
  • Figure 151: Number of PCs in home, by age of children and lifestage groups, 2007
  • Figure 152: Main user of home PC, by gender, presence of children and lifestage groups, 2007
  • Figure 153: Main use of home PC, by age of children, 2007
  • Figure 154: Agreement/disagreement that ' I enjoy spending time on a computer' -- 7-10-year-olds, 2006
  • Figure 155: Agreement/disagreement that ' I enjoy spending time on a computer' -- 11-19-year-olds, 2006
  • Figure 156: Agreement/disagreement that ' My parents monitor how long I spend on the Internet' -- 11-19-year-olds, 2006
  • Figure 157: Cultural events participated in during last 12 months -- parents, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 158: Number of holidays in last 12 months, by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 159: Holiday destination (last holiday), by gender, socio-economic group, marital status, working status, presence of children, size of house, lifestage, lifestage groups, major events in the last 12 months, Internet usage and age, 2007
  • Figure 160: Agreement/disagreement that ' I hate going on holiday with my parents' -- 11-19-year-olds, 2007
• Future families
  • Figure 161: Those who wish they had been older/younger when starting a family, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 162: Those who wish they had known how expensive/difficult children were before they started a family, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 163: Those who are looking forward to having more freedom when their children become more independent, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 164: Those who wish they had known how expensive/difficult children were before having them, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 165: Hopes for own children in comparison with own childhood, gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 166: Parents looking forward to their children becoming more independent, by gender, age, socio-economic group, marital status, lifestage, presence of children and working status, October 2007
  • Figure 167: Hopes and regrets of parents, by family type group, October 2007