Pre-recorded Films - UK - December 2007

Table of Contents

• Issues in the Market
• Key themes of the report
• Definition
• Abbreviations
• Market in Brief
• No signs of revival from the next generation
• Seismic changes ahead
• Internal Market Environment
• Key points
• Hardware not hard to come by
  • Figure 1: Household ownership of video recorders and DVD players/recorders, 2003-07
• Going going...
  • Figure 2: When obtained, 2003-07DVD players
• VCRs
• Changing delivery
  • Figure 3: Platform take-up, Q1 2004-Q2 2007
• Time-shifting TV presents a real threat
  • Figure 4: Sky+ UK penetration, Q1 2006-Q2 2007
• High definition, but low results
• The impact of games consoles
• Sales outlook
• Cinema performance
  • Figure 5: UK cinema admissions, 2001-06
• Broader Market Environment
• Key points
• The right environment for trading up
  • Figure 6: PDI and consumer expenditure, at current and constant prices, 2002-12
• Growing the right audience
  • Figure 7: Trends in UK population, by age, 2002-12
• Trend toward home entertaining and cocooning
  • Figure 8: Changes in participation in leisure activities, 2002-06
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Competitive Context
• Key points
• The problem with supply and demand
• Pirates not just from the Caribbean
• Adjusting to the digital age
• Movie downloads in the UK
• BBC iPlayer service under fire
• Is the US better than us?
• Catch 22
• Is UGC taking a bite of the action?
• Market Value and Forecast
• Key points
• Downward rental figures mask a turnaround in the retail market
  • Figure 9: Total retail and rental sales of pre-recorded DVDs, by value, 2002-07
• Retail buoyed by failing rental market
  • Figure 10: Total retail and rental sales of pre-recorded DVDs, by value and volume, 2002-06
• Hire goes lower
• Forecast
• Market expected to bounce back
• Migration from owning to renting
  • Figure 11: Forecast for retail and rental value of the pre-recorded DVD market, at current prices
  • Figure 12: Forecast for retail and rental value of the pre-recorded DVD market, at 2007 prices*, 2002-12
• Value spiralling down
  • Figure 13: Forecast for retail and rental volume sales of DVDs, 2002-12
• Factors used in the forecast
• Market Segmentation
• Key points
• Retail domination
  • Figure 14: Total retail sales of pre-recorded DVDs, by format, 2002-07
• Box sets boom
• Winning titles
  • Figure 15: Top-selling titles of new-generation DVDs, by format, 2006
• The not so universal media disc
  • Figure 16: Total rental transactions of pre-recorded DVDs, by format, 2002-07
• Market Share
• Key points
• The might of the big guns
  • Figure 17: Publishers' brand shares in the UK of retailed pre-recorded videos and DVDs, by volume, 2004-06
  • Figure 18: Publishers' brand shares in the UK of rental pre-recorded videos and DVDs, by volume, 2004-06Title Rankings
  • Figure 19: Top 20 titles for the UK rental and retail market, 2006
• Companies and Brands
• 20th Century Fox
• Universal Pictures
• Buena Vista
• Warner
• Sony Pictures
• Paramount Pictures
• Entertainment in Video
• 2 entertain
• What are the benefits of high definition?
• On picture
• On sound
• On memory
• On content
• On coding
• On support
• Brand Communication
• Key points
  • Figure 20: Main monitored media advertising expenditure on pre-recorded film, 2002/03-2006/07
  • Figure 21: Main monitored media advertising expenditure on pre-recorded DVDs and video, 2002/03-2006/07
• The movers and shakers
• Top for the Fox
  • Figure 22: Main monitored media advertising expenditure on pre-recorded DVDs by company, 2002/03-2006/07
• Talking the talk
• HMV investing in the future
• Understanding its audience
• Promotional themes
• Getting in line with online
• Hang the pirates
• Channels to Market
• Key points
• UK specialists dominate
  • Figure 23: UK retail distribution of videos and DVDs, by type of outlet, by volume, 2002-06
• It' s all about the Internet
  • Figure 24: Retailer shares of video and DVD rental transactions, by type of outlet, by volume, 2002-06
• Something of a love story
• OTC TTFN?
• The Consumer -- Purchase
  • Figure 25: Attitudes towards films, September 2007
  • Figure 26: Films watched or played in the last year, September 2007
• Not game, set match for the e-tailers yet
• The future for rental
• The end of lend?
• The pirate profile (no patches please)
• Appendix
• Advertising data
• Internal Market Environment
  • Figure 30: UK digital tv penetration
• External market environment
  • Figure 31: Trends in UK population, by age, 2002-12
• The Consumer
  • Figure 32: Ownership of selected electrical items, 2007
  • Figure 33: Ownership of selected electrical items, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 34: Ownership of selected electrical items, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 35: Purchasing of pre-recorded DVDs in the last 12 months, 2002-07
  • Figure 36: Purchasing of pre-recorded DVDs in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 37: Number of pre-recorded DVDs bought in the last 12 months, 2002-07
  • Figure 38: Number of pre-recorded DVDs bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 39: Bought for self or for someone else, 2007
  • Figure 40: Expenditure on pre-recorded DVDs in the last 12 months, 2007
  • Figure 41: Frequency of watching hired pre-recorded DVDs, 2007
  • Figure 42: Types of pre-recorded DVDs hired and bought, 2007
  • Figure 43: Agreement with selected lifestyle statements, 2002-07
  • Figure 44: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 45: Frequency of going to the cinema, 2007
  • Figure 46: Attitudes towards films, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, September 2007
  • Figure 47: Source of DVD, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, part one, September 2007
  • Figure 48: Source of DVD, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, part two, September 2007
  • Figure 49: Attitudes towards films, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, September 2007