Food and Drinks NPD - A Review of Key Trends - Italy - December 2007

Table of Contents

• Issues in the Market
• Abbreviations
• Market in Brief
• Food trends
• Socio-demographic factors and NPD
• Key consumer concerns
• Leading companies for innovation include own-labels
• Internal Market Environment
• Key points
• Less time for cooking and eating
  • Figure 1: Eating patterns, by country, 2006
• Convenience foods -- not too popular amongst Italians
• Healthy eating is a concern, although Italians are not as overweight as others
• Functional making inroads
• Premium and locally-produced for quality reassurance
• Mediterranean diet still predominant
• But tastes are diversifying
• Consumers are better informed
• More places to shop
• Health and weight control
• Food safety
• Broader Market Environment
• Key points
• Socio-economic factors and impact on new product success
  • Figure 2: Trends in Italian population, by age, 2002-12
  • Figure 3: Trends in Italian employment, 2000-05
  • Figure 4: Employed women as % all women aged 15-64, by country, 2005
  • Figure 5: Trends in Italian PDI, consumer expenditure and GDP, at current prices, 2002-12
• Food and drinks expenditure in context
  • Figure 6: Italian household final consumption on food and non-alcoholic drink, 2000-06
• Leading Food Markets for New Product Development
• Key points
• UK leads for NPD
• Health, convenience and quality
• But with room for indulgence
• Prepared foods are growing slowly -- but much potential remains
  • Figure 7: Leading product categories for new product development, Italy, 2003-07
• Cheese -- little value growth despite high levels of NPD activity
  • Figure 8: Italian retail value sales of cheese, at current and constant prices, 2002-12
  • Figure 9: Italian retail value sales of cheese, by type, 2006
• Yogurt going from strength to strength
  • Figure 10: Italian retail value sales of yogurt, at current and constant prices, 2002-12
  • Figure 11: Retail value sales of yogurt, by type (%), 2006
• Sweet goods -- balancing health and indulgence
  • Figure 12: Italian retail value sales of sweet bakery products*, at current and constant prices, 2002-12
  • Figure 13: Retail value sales of sweet bakery products*, by type (%), 2006
• Meat and fish products -- focusing on product quality
  • Figure 14: Italian retail value sales of meat products*, at current and constant prices, 2002-12
  • Figure 15: Italian retail value sales of fish products, at current and constant prices, 2002-12
• Pasta market becoming more competitive
  • Figure 16: Italian retail value sales of pasta, at current and constant prices, 2002-12
• Vegetables
• Ready meals is a small, but growing market
  • Figure 17: Italian retail value sales of ready meals and pasta sauces, by type, through hypermarkets, supermarkets, superettes, 2004-06
• Factors used in the forecasts
• Leading Product Claims for New Product Development
• Key points
• Increasing focus on product quality
  • Figure 18: Leading claims for new product development, 2003-07
• Vegetarian NPD helps maintain levels of vegetable consumption
• Children' s foods receiving attention
• Premium foods will flourish as the economy improves
• Functional foods also have great potential
• Leading Companies for New Product Development
• Key points
  • Figure 19: Leading companies for new product development, 2002-07
• Coop Italia
• Carrefour
• Auchan
• Esselunga
• Nestl
• Barilla
• Granarolo
• Parmalat
• Danone