Abstract
The initial speed of growth displayed by the Internet caught everyone by surprise. Just think how much you rely on it today and try to remember a time without it. And it' s still changing at that same hectic speed. Which is why Mintel has introduced the first Internet report that moves with the times - a living-breathing analysis of the Internet and how consumers use it. Available immediately on a subscription basis, updated quarterly.
Sampling 870 Internet users, Mintel identifies the usage, access and subject of Internet use. With updates posted each quarter, it' s the ideal way to stay in touch with how, where, when and why the Internet is being used in your sector, along with what purchases are made.
- How do users access the Internet?
- Which ISP' s and browsers are used?
- Where do they visit when online?
- When do they surf? At home or at work?
- What do they purchase online and how often?
- Who is the most likely to make a purchase?
With wide-ranging and extensive coverage across all the major product sectors present on the web, the Mintel Internet Quarterly is essential eye-opening reading for anyone involved in e-commerce.
- Updated, fresh data in a rapidly-moving sector
- Monitor and track trends on a quarterly cycle
- Extensive coverage of all key product sectors
- Comparison and analysis of the main online areas
- Change your offer to meet consumer demands
- Build an historical document with quarterly live data
Because the information is updated and cross-analysed every quarter, you get to react to changes and spot trends as they occur ... before your rivals. You receive all the research you need for a whole year.
However fast the Internet moves, you move with it. All the changes and trends as they happen, providing reliable answers to your latest e-business marketing issues. The Web updates at the speed of light, so make sure your research does the same. Don' t get caught thinking about the future.
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